International E-Conference On The Age Of Digital Transformation: Impact Of Emerging Technologies In Marketing
@ School Of Management, IMS Unison University, Dehradun
December 18-19, 2020
The theme of IMS Unison University- NASMEI Conference is to explore the role of digital technologies to enhance customer value through appropriate product offerings, facilitated by ongoing customer engagement.
Digital transformation is the integration of digital technologies into all areas of a business to create new or modify existing business processes and customer experiences to meet the ever changing imperatives of the business and market conditions. It requires re-imagining of the business in the digital era. As marketing technology moves at a fast pace, it becomes hard to predict consumer interests and behaviours. Rapid technological advances and faster obsolescence are affecting every functional area of business and marketing, the largest revenue generating function, is no exception.
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