Objective of the conference

The conference aims at providing researchers, industry practitioners, academicians, research scholars and students with strong research orientation, a forum for developing, discussing and presenting new ideas and the emerging phenomena in digital transformation and its impact on the world of business and marketing.

The theme of IMS Unison University- NASMEI Conference is to explore the role of digital technologies to enhance customer value through appropriate product offerings, facilitated by ongoing customer engagement.

Digital transformation is the integration of digital technologies into all areas of a business to create new or modify existing business processes and customer experiences to meet the ever changing imperatives of the business and market conditions. It requires re-imagining of the business in the digital era. As marketing technology moves at a fast pace, it becomes hard to predict consumer interests and behaviours. Rapid technological advances and faster obsolescence are affecting every functional area of business and marketing, the largest revenue generating function, is no exception.


Advisory Committee

Dr. Anil Maheshwari Maharishi International University Lowa, United States
Dr. Arvind Agrawal University of Nebraska Omaha, United States
Dr. Atish Chattopadhyay Institute of Finance & International Management Bangalore
Dr. Balaji Rajagopalan Northern Illinois University United States
Dr. Jayanthi Ranjan International Relations Centre IMT, Nagpur
Prof. James F. Jordan Carnegie Mellon University’s Heinz College, Pittsburgh, United States
Dr. Justin Paul University of Puerto Rico USA
Dr. Narasimhan Srinivasan University of Connecticut United States
Dr. Rajeev Sharma Charles Darwin University Australia
Dr. Rajendra V. Nargundkar Indian Institute of Management Indore
Dr. Renato Pereira ISCTE Business School Portugal
Dr. Vijita Aggarwal Indraprastha University New Delhi
Dr. Vinay K. Nangia Former Professor & Dean DOMS, IIT Roorkee
Dr. Vikas Arya Rajalakshmi Engineering College Chennai


  • Dr. Rakesh Dhar Dubey

  • Dr. Vivek Kumar Pathak

  • Dr. Farheen Khan

  • Mr. Raghav Upadhyai

  • Ms. Shikha Saraswat

  • Ms. Yuvika Gupta

  • Ms. Sneha Badola


Dr. Vithala R. Rao,
Deane Malott Professor of Management and professor of marketing and quantitative methods at the Samuel Curtis Johnson Graduate School of Management

Dr. Vithala Rao holds master's degrees in mathematical statistics from the University of Bombay and in sociology from the University of Michigan and a PhD in applied economics and marketing from the Wharton School of the University of Pennsylvania.

He has published over 135 papers on several topics including conjoint analysis and multidimensional scaling, pricing, bundle design, brand equity, market structure, corporate acquisition, and linking branding strategies to financial performance. His papers have appeared in the Journal of Marketing Research, Marketing Science, Management Science, Journal of Marketing, and Journal of Consumer Research, among others.

Dr. Narasimhan Srinivasan,
Associate Professor of Marketing at the University of Connecticut.

Dr. Narasimhan Srinivasan has a Ph.D. in Marketing from the State University of New York at Buffalo, and a PGDM from Indian Institute of Management, Ahmedabad.

His areas of interest are Consumer Behaviour, Marketing Research and Advertising. He was a Fulbright-Kahanoff Fellow York University, Toronto, Canada (Fall 2000), Fulbright Senior Specialist, ESAN Universidad, Peru (2008, 2011) and Faculty for SIE International at the University of International Business and Economics, Beijing, China (2013). He has participated in Faculty Development Programs in Brussels, Mercousor Program, China, South Africa and Kenya.


IMS Unison University invites original and unpublished conceptual or empirical papers and articles of high quality with clear thoughts from academicians, industry professionals, doctoral scholars, consultants and management students with research orientation. The papers shall not be under review by any other conference or journal. Invitations are extended to authors to submit their contributions and present research results, concepts, practical standards, running experiments, implementations, applications and industrial case studies.

The authors should adhere to the following guidelines :

- Abstract Submission Guidelines for Conference :

Submission of the abstract will be in Microsoft Word format. Selection of papers for presentation will be based on extended abstracts which must include a clear indication of the purpose of study, research methodology, major results, implications, and key references.

  • Length: Minimum of 1000 words and maximum of 2000 words (including title and key references)
  • 2.5 cm or 1 inch on all sides
  • Orientation: Portrait
  • Font: Times New Roman, 12 point
  • Line spacing: 1.5 lines (for the main text of extended abstract) & Single (for key references)
  • Title: Title of paper, name(s) of author(s), affiliation (s), contact details
  • References: Limit to a maximum of 10
  • Follow the Easy Chair link for the abstract submission: Easy Chair

- Full Paper Submission Guidelines for Conference :

  • Length: 6000 to 8000 words
  • Format: The paper should have a cover page giving the title, author's name, complete address, telephone number and email ID of the author. In the case of co-authors, these details should be provided for each co-author
  • Correspondence will be sent to the first named author unless otherwise indicated.
  • The second page should contain the title and an abstract of not more than 300 words. It should also include up to five key words about the paper. No other page should have the author's name. The paper should begin from the third page.
  • Margins : 2.5 cm. or 1 inch on all sides
  • Font & Spacing : Times New Roman, 12 point, double spacing
  • References : APA Style
  • For submission full papers : please send e-mail to



  • Integrated Marketing Communications through customer-based digital marketing strategies
  • Behavioural Modelling based on consumer analytics to understand consumer behaviour
  • Customer value through Omni channel marketing and e-commerce
  • Customer engagement through interactive digital content and influencer marketing strategies
  • Website analytics, visual search optimisation ( VSEO) and progressive web apps ( PWAs)to create value
  • VR,AR, and immersive technologies for market share
  • Role of AI in analysing consumer behaviour and brand engagement with customers
  • Micro marketing and short lived content delivery to millennials
  • Evolution of social media: livestreaming and online chat
  • Consumer engagement and personalised marketing and targeting through data-driven marketing and analytics
  • Ethical and privacy issues in techno marketing
  • Establishing brand trust in the digital space


Accepted papers after selection by panel will be published in International Journal of Technology Management & Sustainable Development, ABDC-C Category, Scopus indexed, UK based journal and JIBR, ABDC-C Category, Scopus & Web of Science jounal.Conference abstracts will be published in e proceedings.

Best Paper Awards

Three papers among the presented research work will be short-listed for the best paper awards. A panel of jury, comprising of distinguished academicians and practitioners will make the decision for the awards. The awards shall be based on:

  • Novelty of the concept
  • Application of Research Methodology (for empirical and conceptual research)
  • Quality of Literature Review, research gap identification and linkage with the concepts
  • Structuring of the Paper
  • Alignment and format

ONLINE ABSTRACT SUBMISSIONAuthor(S) need to create User Id on Easy Chair through the link and submit the extended abstract(s). ( For submission of complete paper please email @ )


Registration Fee (Papers from India)
Category Early Bird Regular
Research Scholars INR 1500 INR 2000
Students INR 1500 INR 2000
Academicians/Industry/ Corporate officials INR 2500 INR 3000
Registration Fee (Papers from Outside India)
Foriegn Authors USD 100
Domestic Transactions
Bank Account Number 15262191003778
Bank Name & Branch Punjab National Bank (Formerly Known as Oriental Bank of Commerce) , Makkawala, Dehradun.
IFSC Code ORBC0101526
International Transactions
Bank Account Number 02251450000456
Bank Name & Branch HDFC Bank Ltd, Rajpur Road, Dehradun - 248001 (India)
IFSC Code HDFC0000225


North American Society for Marketing Education in India (NASMEI) is a non-profit organization focused on knowledge development and exchange. NASMEI was founded by leading academicians in United States in the field of management with the primary mission of facilitating marketing knowledge between academics and professionals in North America and India, and has partnered with leading management institutes in India in organizing international conferences.

15th October 2020

Abstract Submission (Last Date)

15th October 2020

Communication for acceptance

1st October - 15th December 2020

Full Paper Submission

15th October -30th October 2020

Early Bird Registration

1st November - 30th November 2020

Regular Registration

18th-19th December 2020


Coming Soon

IMS Unison University located in the valley of picturesque beautiful mountains in Dehradun, the capital city of the State of Uttarakhand in India, offers an environment fostering learning and creativity. Established under the visionary leadership of the Unison Education Foundation in the year 1996 as Institute of Management Studies, the growing excellence in management education led to the evolution of the Institute into a leading private university in the year 2013.