School of Media, Communication & Design
B.A (Media, Communication & Design)
- Course Name
- Duration
- Eligibility
- Type
- Application starts
- Last date of application
- Admission Process
B.A (Media, Communication & Design) is a Four Year degree program with exit options of Certificate after 1 year, Diploma after 2 years, B.A. Degree after 3 years and B.A (Media, Communication & Design) Degree after 4 years. This program is spread across 8 semesters aimed at providing professional training required to qualify for the current digitization in contemporary media industry. This course also provides Major and Minor in eight different areas including Print Media, Radio, TV, Digital Media, Advertising and Public Relations, Graphic Design, Video Film Design and Animation Film Design. Special emphasis is laid on hands-on practical skills in all these areas with a sound understanding of theory and current developments in the Media Industry.
At the end of Semester IV and Semester VIII of the B.A (Media, Communication & Design) course, students are sent for rigorous internship training with media organizations of repute. These trainings help students to experience the practical side of the media world. Additionally, training on the field is provided to better prepare the students for the demands of the media industry.
Why pursue a B.A (Media, Communication & Design) from IMS Unison University?
- The “Catch them Young” Philosophy gives the career an early direction and ensures strong roots. Mass Communication as a discipline has always enjoyed a commanding status in society. Here’s why you should pursue a B.A (Media, Communication & Design) course:
- Outstanding Industry Interface: Regular interactions, guest lectures and workshops from stalwarts of the Media Industry and Academia from India as well as abroad makes students more informed professionals in the making.
- Excellent Placement Opportunities: The University provides excellent placement opportunities to B.A (Media, Communication & Design)- students in top Media houses, production units and print, electronic and radio stations. The students after successfully completing their degree take up entry level roles in different organizations of repute.
- Best Media Labs In the Region: ‘Opportunity to practice in-house': The University boasts of excellent state-of-the-art Mass Communication Labs that are one of their kind in the entire region, to make the students practice and learn in-house. The students produce different programs for Print, Radio, Television, Film, Documentaries Graphics, Animation, and Digital platforms in-house.
- Unison Times Newspaper published In-house: Campus newspaper Unison Times is published in-house by the students of School of Media, Communication & Design is circulated throughout the University. The students are involved in the process of creating and presenting news through Unison Times.
- Mentoring System: Every student is assigned a faculty mentor every academic term to track the progress of the student on a regular basis. The faculty mentor communicates regularly with parents to update on the progress of their ward.
Career Opportunities
- The B.A (Media, Communication & Design) Program prepares a student for media & communication industry, academics and even higher education from India or abroad. Depending on the year exiting in the student can aspire for higher education post BA and BA Hons and Doctoral, post 5 years. It helps one to get into entry-level jobs in areas like Print Media, Radio, TV, Digital Media, Advertising and Public Relations, Graphic Design, Video Film Design and Animation Film Design. They are well equipped to assume diverse roles like that of a reporter, copywriter, PR officer, radio jockey, editor, graphic designer, news analyst, news reader, columnist, event manager and many more.
Apply Online
- Online at the University website: After filling the "Registration
Form”, the candidate has to pay a registration fee of Rs. 1250/- either online
through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the
University. On successful payment of registration fee, a receipt will be
generated by the system. You will have to save this registration number for all
your future reference. You are required to scan and email this receipt along
with documents to admission@iuu.ac along with the scanned copies of all the
documents required.
Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1250/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University. - The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
- After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
- You shall remain in constant touch with our Admission office to know about the status of your registration.
- Admission Process: General Aptitude Test & Personal Interview.
- Interested candidates can register themselves at the University website www.iuu.ac or personally visit the University Admission Office to complete the registration process.
- All eligible candidates will have to appear for a round of General Aptitude Test & Personal Interview. Merit will be formed on the basis of marks scored in class XII, GAT and PI Scores.
Online application process
1
Fill and confirm the registration form
2
Pay registration fee using any online method
3
Get registration No. on successful payment
Note
25% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question
B.A (Media, Communication & Design)
Program Curriculum
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BMC101 | Fundamentals of Communication & Design | 3 |
| 2 | BMC102 | Introduction to Journalism | 3 |
| 3 | BMC103 | History of Media, Art and Design | 3 |
| 4 | BMC104 | Advertising | 3 |
| 5 | BMC104P | Advertising (Practical) | 2 |
| 6 | BMC105 | Gender, Media and Human Rights | 3 |
| 7 | BMC106 | English Language-I | 2 |
| 8 | BMC107 | MS Office-I | 3 |
| 9 | BMC108 | Digital Media | 2 |
| Total Credits | 24 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BMC109 | Print Design and Production | 3 |
| 2 | BMC109P | Print Design and Production (Practical) | 1 |
| 3 | BMC110 | Electronic Media: Concepts and Practices | 3 |
| 4 | BMC110P | Electronic Media: Concepts and Practices (Practical) | 1 |
| 5 | BMC111 | Hindi Bhasha Evam Sanchar | 2 |
| 6 | BMC112 | Introduction to Cinema Studies | 4 |
| 7 | BMC113 | Science and Health Communication | 3 |
| 8 | BMC114 | English Language-II | 2 |
| 9 | BMC115 | MS Office-II | 3 |
| 10 | BMC116 | YouTube Broadcasting | 2 |
| Total Credits | 24 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BMC201 | Radio and Podcast Production | 3 |
| 2 | BMC201P | Radio and Podcast Production (Practical) | 2 |
| 3 | BMC202 | Television Programme Production | 3 |
| 4 | BMC202P | Television Programme Production (Practical) | 1 |
| 5 | BMC203 | Public Relations and Corporate Communication | 3 |
| 6 | BMC204 | Computer Application | 3 |
| 7 | BMC205 | English Language-III | 2 |
| 8 | BMC206 | MS Office-III | 3 |
| 9 | BMC207 | Basics of Multimedia | 2 |
| 10 | BMC208P | Internship & Viva Voce | 2 |
| Total Credits | 24 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BMC209 | Still Photography | 3 |
| 2 | BMC209P | Still Photography (Practical) | 1 |
| 3 | BMC210 | Video and Film Design | 3 |
| 4 | BMC210P | Video and Film Design (Practical) | 2 |
| 5 | BMC211 | Animation Film Design | 3 |
| 6 | BMC211P | Animation Film Design (Practical) | 2 |
| 7 | BMC212 | Sustainable Development and Contemporary Issues | 3 |
| 8 | BMC213 | Digital Branding and Design | 3 |
| 9 | BMC214 | English Language-IV | 2 |
| 10 | BMC215 | Media Literacy and Psychology | 2 |
| Total Credits | 24 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BMC301 | Media Ethics and Laws | 3 |
| 2 | BMC302 | Documentary Production | 3 |
| 3 | BMC302P | Documentary Production (Practical) | 2 |
| 4 | BMC303 | Mobile Journalism | 3 |
| 5 | BMC303P | Mobile Journalism (Practical) | 2 |
| 6 | BMC304 | Basics of Artificial Intelligence and Graphic Design | 3 |
| 7 | BMC304P | Basics of Artificial Intelligence and Graphic Design (Practical) | 2 |
| 8 | BMC305 | Post Truth and Fact Checking | 2 |
| 9 | BMC306P | News Analysis and Anchoring (Practical) | 2 |
| 10 | BMC307P | Internship and Viva-Voce | 2 |
| Total Credits | 24 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BMC308 | Theories and Models of Communication | 3 |
| 2 | BMC309 | Event Management | 4 |
| 3 | BMC310 | Personality Development and Public Speaking | 3 |
| Choose any ONE Major | |||
| 4 | Major Core -I | 10 | |
| 5 | Major Core-II | 10 | |
| 6 | Major Core -III | 10 | |
| 7 | Major Core -IV | 10 | |
| 8 | Major Core - V | 10 | |
| 9 | Major Core -VI | 10 | |
| 10 | Major Core -VII | 10 | |
| 11 | Major Core -VIII | 10 | |
| Choose any ONE Minor | |||
| 12 | Minor - I | 4 | |
| 13 | Minor - II | 4 | |
| 14 | Minor - III | 4 | |
| 15 | Minor - IV | 4 | |
| 16 | Minor - V | 4 | |
| 17 | Minor - VI | 4 | |
| 18 | Minor - VII | 4 | |
| 19 | Minor - VIII | 4 | |
| Total Credits | 24 | ||
PRINT MEDIA (PMT)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| I. 1 | PMT301C | Reporting and Writing for Print Media | 3 |
| I. 2 | PMT301(P)C | Reporting and Writing for Print Media (Practical) | 2 |
| I. 3 | PMT302C | Editing for Print Media | 3 |
| I. 4 | PMT302(P)C | Editing for Print Media (Practical) | 2 |
| Total Credits | 10 | ||
RADIO (RBT)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| II. 1 | RBT301C | Writing and Recording for Radio | 3 |
| II. 2 | RBT301(P)C | Writing and Recording for Radio (Practical) | 2 |
| II. 3 | RBT302C | Editing Tools and Techniques for Radio | 3 |
| II. 4 | RBT302(P)C | Editing Tools and Techniques for Radio (Practical) | 2 |
| Total Credits | 10 | ||
TELEVISION (TPP)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| III. 1 | TPP301C | Writing and Reporting for Television | 3 |
| III. 2 | TPP301(P)C | Writing and Reporting for Television (Practical) | 2 |
| III. 3 | TPP302C | Editing Tools and Techniques for Television | 3 |
| III. 4 | TPP302(P)C | Editing Tools and Techniques for Television (Practical) | 2 |
| Total Credits | 10 | ||
DIGITAL MEDIA (DMT)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| IV. 1 | DMT301C | Writing and Reporting for Digital Media | 3 |
| IV. 2 | DMT301(P)C | Writing and Reporting for Digital Media (Practical) | 2 |
| IV. 3 | DMT302C | Editing Tools and Techniques for Digital Media | 3 |
| IV. 4 | DMT302(P)C | Editing Tools and Techniques for Digital Media (Practical) | 2 |
| Total Credits | 10 | ||
ADVERTISING AND PUBLIC RELATIONS (APR)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| V. 1 | APR301C | Writing for Advertising and Public Relations | 3 |
| V. 2 | APR301(P)C | Writing for Advertising and Public Relations (Practical) | 2 |
| V. 3 | APR302C | Editing Tools and Techniques for Advertising and Public Relations | 3 |
| V. 4 | APR302(P)C | Editing Tools and Techniques for Advertising and Public Relations (Practical) | 2 |
| Total Credits | 10 | ||
ARTIFICIAL INTELLIGENCE & GRAPHIC DESIGN (AGD)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| VI. 1 | AGD301C | Publication and Packaging Design | 3 |
| VI. 2 | AGD301(P)C | Publication and Packaging Design (Practical) | 2 |
| VI. 3 | AGD302C | Information and Motion Design with Artificial Intelligence | 3 |
| VI. 4 | AGD302(P)C | Information and Motion Design with Artificial Intelligence (Practical) | 2 |
| Total Credits | 10 | ||
VIDEO AND FILM PRODUCTION (VFP)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| VII. 1 | VFP301C | Cinematography and Editing Techniques for Video Film Design | 3 |
| VII. 2 | VFP301(P)C | Cinematography and Editing Techniques for Video Film Design (Practical) | 2 |
| VII. 3 | VFP302C | YouTube and Mobile Filmmaking | 3 |
| VII. 4 | VFP302(P)C | YouTube and Mobile Filmmaking (Practical) | 2 |
| Total Credits | 10 | ||
ANIMATION FILM DESIGN (AFD)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| VIII. 1 | AFD301C | Pre-Production and Post-Production Design for Animation | 3 |
| VIII. 2 | AFD301(P)C | Pre-Production and Post-Production Design for Animation (Practical) | 2 |
| VIII. 3 | AFD302C | 2D and 3D Film Production | 3 |
| VIII. 4 | AFD302(P)C | 2D and 3D Film Production (Practical) | 2 |
| Total Credits | 10 | ||
MINOR I PRINT MEDIA (PMT)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| I. 1 | PMT301M | Print Media in India | 2 |
| I. 2 | PMT302M | Print Media Production | 2 |
| Total Credits | 4 | ||
MINOR II RADIO (RBT)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| II. 1 | RBT301M | Web Radio | 2 |
| II. 2 | RBT302M | Growth and Development of Radio | 2 |
| Total Credits | 4 | ||
MINOR III TELEVISION (TPP)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| III. 1 | TPP301M | Television: Programme and Development | 2 |
| III. 2 | TPP302M | Anchoring for Television | 2 |
| Total Credits | 4 | ||
MINOR IV DIGITAL MEDIA (DMT)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| IV. 1 | DMT301M | Evolution of Digital Media | 2 |
| IV. 2 | DMT302M | Contemporary Trends in Digital Media | 2 |
| Total Credits | 4 | ||
MINOR V ADVERTISING AND PUBLIC RELATIONS (APR)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| V. 1 | APR301M | Internet Advertising and Public Relations | 2 |
| V. 2 | APR302M | Advertising and Public Relations Ethics | 2 |
| Total Credits | 4 | ||
MINOR VI ARTIFICIAL INTELLIGENCE AND GRAPHIC DESIGN (AGD)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| VI. 1 | AGD301M | Art and Illustration using AI | 2 |
| VI. 2 | AGD302M | Visual Identity and Graphic Design | 2 |
| Total Credits | 4 | ||
MINOR VII VIDEO AND FILM PRODUCTION (VFP)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| VII. 1 | VFP301M | Aesthetics for Filmmaking | 2 |
| VII. 2 | VFP302M | World Cinema | 2 |
| Total Credits | 4 | ||
MINOR VIII ANIMATION FILM DESIGN (AFD)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| VIII. 1 | AFD301M | Visual Techniques for Animation | 2 |
| VIII. 2 | AFD302M | Introduction to VR and AR | 2 |
| Total Credits | 4 | ||
Semester VII (Hons. with Research)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BMC401 | Communication Research | 4 |
| Choose any ONE | |||
| 2 | BMC402 BMC402P |
Elective I (Specialization) | 6 |
| 3 | Elective II (Specialization) | ||
| Elective III (Specialization) | |||
| Elective IV (Specialization) | |||
| Elective V (Specialization) | |||
| Elective VI (Specialization) | |||
| Elective VII (Specialization) | |||
| Elective VIII (Specialization) | |||
| 4 | BMC403 | Communication for Development | 2 |
| 5 | BMC404 | Data Journalism | 2 |
| 6 | BMC404P | Data Journalism (Practical) | 2 |
| 7 | BMC405 | Film Appreciation | 4 |
| 8 | BMC406 | Media, Culture and Society | 2 |
| 9 | BMC407 | Proposal Writing | 2 |
| Total Credits | 24 | ||
Elective (Specialization) Choose any ONE
PRINT MEDIA (PMT) I
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| I | PMT402SE | Specialized Reporting: Processes and Techniques | 4 |
| II | PMT402(P)SE | Specialized Reporting: Processes and Techniques (Practical) | 2 |
| Total Credits | 6 | ||
RADIO (RBT) II
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| I | RBT402SE | Digital Audio Broadcasting and Production | 4 |
| II | RBT402(P)SE | Digital Audio Broadcasting and Production (Practical) | 2 |
| Total Credits | 6 | ||
TELEVISION (TPP) III
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| I | TPP402SE | Digital Television Broadcasting | 4 |
| II | TPP402(P)SE | Digital Television Broadcasting (Practical) | 2 |
| Total Credits | 6 | ||
DIGITAL MEDIA (DMT) IV
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| I | DMT402SE | Digital Content Creation and Management | 4 |
| II | DMT402(P)SE | Digital Content Creation and Management (Practical) | 2 |
| Total Credits | 6 | ||
ADVERTISING AND PUBLIC RELATIONS (APR) V
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | APR402SE | Advertising Design and Public Relations | 4 |
| 2 | APR402(P)SE | Advertising Design and Public Relations (Practical) | 2 |
| Total Credits | 6 | ||
ARTIFICIAL INTELLIGENCE AND GRAPHIC DESIGN (AGD) VI
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| I | ADG402SE | Advertising and Product Graphic Design | 4 |
| II | ADG402(P)SE | Advertising and Product Graphic Design (Practical) | 2 |
| Total Credits | 6 | ||
VIDEO AND FILM PRODUCTION (VFP) VII
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| I | VFP402SE | Documentary and Short Filmmaking | 4 |
| II | VFP402(P)SE | Documentary and Short Filmmaking (Practical) | 2 |
| Total Credits | 6 | ||
ANIMATION FILM DESIGN (AFD) VIII
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| I | AFD402SE | Character and Environment Design | 4 |
| II | AFD402(P)SE | Character and Environment Design (Practical) | 2 |
| Total Credits | 6 | ||
Semester VIII (Hons. /Hons. With Research)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BMC408 | Media Management and Entrepreneurship | 3 |
| 2 | BMC409 | New Media Technology | 2 |
| 3 | BMC409P | New Media Technology Practical | 2 |
| 4 | BMC410 | Media and Governance | 3 |
| 5 | BMC411 | Sports Journalism | 2 |
| 6 | BMC 412P | Dissertation and Viva-Voce (Practical) | 12 |
| Total Credits | 24 | ||