School of Mass Communication

B.A. (Journalism & Mass Communication)

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B.A. (Journalism & Mass Communication) is a Four Year degree program with exit options of Certificate after 1 year, Diploma after 2 years, B.A. Degree after 3 years and B.A. (Journalism & Mass Communication) Degree after 4 years. This program is spread across 8 semesters aimed at providing professional training required to qualify for the current digitization in contemporary media industry. This course also provides Major and Minor in eight different areas including Print Media, Radio, TV, Digital Media, Advertising and Public Relations, Graphic Design, Video Film Design and Animation Film Design. Special emphasis is laid on hands-on practical skills in all these areas with a sound understanding of theory and current developments in the Media Industry.

At the end of Semester IV and Semester VIII of the B.A. (Journalism & Mass Communication) course, students are sent for rigorous internship training with media organizations of repute. These trainings help students to experience the practical side of the media world. Additionally, training on the field is provided to better prepare the students for the demands of the media industry.

Why pursue a B.A. (Journalism & Mass Communication) from IMS Unison University?

  • The “Catch them Young” Philosophy gives the career an early direction and ensures strong roots. Mass Communication as a discipline has always enjoyed a commanding status in society. Here’s why you should pursue a B.A. (Journalism & Mass Communication) course:
  • Outstanding Industry Interface: Regular interactions, guest lectures and workshops from stalwarts of the Media Industry and Academia from India as well as abroad makes students more informed professionals in the making.
  • Excellent Placement Opportunities: The University provides excellent placement opportunities to B.A. (Journalism & Mass Communication)- students in top Media houses, production units and print, electronic and radio stations. The students after successfully completing their degree take up entry level roles in different organizations of repute.
  • Best Media Labs In the Region: ‘Opportunity to practice in-house': The University boasts of excellent state-of-the-art Mass Communication Labs that are one of their kind in the entire region, to make the students practice and learn in-house. The students produce different programs for Print, Radio, Television, Film, Documentaries Graphics, Animation, and Digital platforms in-house.
  • Unison Times Newspaper published In-house: Campus newspaper Unison Times is published in-house by the students of School of Mass Communication is circulated throughout the University. The students are involved in the process of creating and presenting news through Unison Times.
  • Mentoring System: Every student is assigned a faculty mentor every academic term to track the progress of the student on a regular basis. The faculty mentor communicates regularly with parents to update on the progress of their ward.

Career Opportunities

  • The B.A. (Journalism & Mass Communication) Program prepares a student for media & communication industry, academics and even higher education from India or abroad. Depending on the year exiting in the student can aspire for higher education post BA and BA Hons and Doctoral, post 5 years. It helps one to get into entry-level jobs in areas like Print Media, Radio, TV, Digital Media, Advertising and Public Relations, Graphic Design, Video Film Design and Animation Film Design. They are well equipped to assume diverse roles like that of a reporter, copywriter, PR officer, radio jockey, editor, graphic designer, news analyst, news reader, columnist, event manager and many more.

Apply Online

  • Online at the University website:
    After filling the "Registration Form”, the candidate has to pay a registration fee of Rs. 1000/- either online through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the University. On successful payment of registration fee, a receipt will be generated by the system. You will have to save this registration number for all your future reference. You are required to scan and email this receipt along with documents to admission@iuu.ac along with the scanned copies of all the documents required.
    Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1000/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University.
  • The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
  • After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
  • You shall remain in constant touch with our Admission office to know about the status of your registration.
  • Admission Process:
    General Aptitude Test & Personal Interview.
  • Interested candidates can register themselves at the University website www.iuu.ac or personally visit the University Admission Office to complete the registration process.
  • All eligible candidates will have to appear for a round of General Aptitude Test & Personal Interview. Merit will be formed on the basis of marks scored in class XII, GAT and PI Scores.

Online application process

1

Fill and confirm the registration form

2

Pay registration fee using any online method

3

Get registration No. on successful payment

Download fee document B.A. (Journalism & Mass Communication)

Fee Structure 2025-26

Note

40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question

B.A. (Journalism & Mass Communication)

Program Curriculum

S. No. Course Code Course Name Credits
1 BJM101 Introduction to Communication 3
2 BJM102 Introduction to Journalism 3
3 BJM103 Development of Mass Media 4
4 BJM104 Media and Governance 3
5 BJM105 Advertising 3
6 BJM105P Advertising (Practical) 1
7 BJM106 Media Psychology 3
8 BJM107 English Language-I 2
9 BJM108 MS Office-I 3
10 BJM109 Digital Media 2
Total Credits 27
S. No. Course Code Course Name Credits
1 BJM110 Reporting and Editing for Print 3
2 BJM110P Reporting and editing for Print (Practical) 1
3 BJM111 Electronic Media: Concepts and Practices 3
4 BJM111P Electronic Media: Concepts and Practices (Practical) 1
5 BJM112 Introduction to Cinema Studies 4
6 BJM113 Hindi Bhasha Evam Sanchar 2
7 BJM114 Science and Health Communication 3
8 BJM115 English Language-II 2
9 BJM116 MS Office-II 3
10 BJM117 YouTube Broadcasting 2
Total Credits 24
S. No. Course Code Course Name Credits
1 BJM201 Radio Programme Production 3
2 BJM201P Radio Programme Production (Practical) 1
3 BJM202 Television Programme Production 3
4 BJM202P Television Programme Production (Practical) 1
5 BJM203 Public Relations and Corporate Communication 3
6 BJM204 Podcast Technique and Production 3
7 BJM205 Computer Application 3
8 BJM206 English Language-III 2
9 BJM207 MS Office-III 3
10 BJM208 Basics of Multimedia 2
Total Credits 26
S. No. Course Code Course Name Credits
1 BJM210 Still Photography 3
2 BJM210P Still Photography (Practical) 1
3 BJM211 Video and Film Production 3
4 BJM211P Video and Film Production (Practical) 2
5 BJM212 Animation 3
6 BJM212P Animation (Practical) 2
7 BJM213 Media Literacy 3
8 BJM214 Sustainable Development and Contemporary Issues 3
9 BJM215 English Language-IV 2
10 BJM216 Fundamentals of Indian Knowledge System 2
Total Credits 24
S. No. Course Code Course Name Credits
1 BJM301 Media Ethics and Laws 3
2 BJM302 Documentary Production 3
3 BJM302P Documentary Production (Practical) 2
4 BJM303 Mobile Journalism 3
5 BJM303P Mobile Journalism (Practical) 2
6 BJM304 Basics of Artificial Intelligence and Graphic Design 3
7 BJM304P Basics of Artificial Intelligence and Graphic Design (Practical) 2
8 BJM305 Post Truth and Fact Checking 2
9 BJM306P News Analysis and Anchoring (Practical) 2
10 BJM307 Internship and Viva-Voce 2
Total Credits 14
S. No. Course Code Course Name Credits
1 BJM308 Theories and Models of Communication 3
2 BJM309 Event Management 4
3 BJM310 Personality Development and Public Speaking 3
Choose any ONE Major
4 Major Core -I 10
5 Major Core-II 10
6 Major Core -III 10
7 Major Core -IV 10
8 Major Core - V 10
9 Major Core -VI 10
10 Major Core -VII 10
11 Major Core -VIII 10
Choose any ONE Minor
12 Minor - I 4
13 Minor - II 4
14 Minor - III 4
15 Minor - IV 4
16 Minor - V 4
17 Minor - VI 4
18 Minor - VII 4
19 Minor - VIII 4
Total Credits 24

PRINT MEDIA (PMT)

S. No. Course Code Course Name Credits
I. 1 PMT301C Reporting and Writing for Print Media 3
I. 2 PMT301(P)C Reporting and Writing for Print Media (Practical) 2
I. 3 PMT302C Editing for Print Media 3
I. 4 PMT302(P)C Editing for Print Media (Practical) 2
Total Credits 10

RADIO (RBT)

S. No. Course Code Course Name Credits
II. 1 RBT301C Writing and Recording for Radio 3
II. 2 RBT301(P)C Writing and Recording for Radio (Practical) 2
II. 3 RBT302C Editing Tools and Techniques for Radio 3
II. 4 RBT302(P)C Editing Tools and Techniques for Radio (Practical) 2
Total Credits 10

TELEVISION (TPP)

S. No. Course Code Course Name Credits
III. 1 TPP301C Writing and Reporting for Television 3
III. 2 TPP301(P)C Writing and Reporting for Television (Practical) 2
III. 3 TPP302C Editing Tools and Techniques for Television 3
III. 4 TPP302(P)C Editing Tools and Techniques for Television (Practical) 2
Total Credits 10

DIGITAL MEDIA (DMT)

S. No. Course Code Course Name Credits
IV. 1 DMT301C Writing and Reporting for Digital Media 3
IV. 2 DMT301(P)C Writing and Reporting for Digital Media (Practical) 2
IV. 3 DMT302C Editing Tools and Techniques for Digital Media 3
IV. 4 DMT302(P)C Editing Tools and Techniques for Digital Media (Practical) 2
Total Credits 10

ADVERTISING AND PUBLIC RELATIONS (APR)

S. No. Course Code Course Name Credits
V. 1 APR301C Writing for Advertising and Public Relations 3
V. 2 APR301(P)C Writing for Advertising and Public Relations (Practical) 2
V. 3 APR302C Editing Tools and Techniques for Advertising and Public Relations 3
V. 4 APR302(P)C Editing Tools and Techniques for Advertising and Public Relations (Practical) 2
Total Credits 10

ARTIFICIAL INTELLIGENCE & GRAPHIC DESIGN (AGD)

S. No. Course Code Course Name Credits
VI. 1 AGD301C Publication and Packaging Design 3
VI. 2 AGD301(P)C Publication and Packaging Design (Practical) 2
VI. 3 AGD302C Information and Motion Design with Artificial Intelligence 3
Total Credits 10

VIDEO AND FILM PRODUCTION (VFP)

S. No. Course Code Course Name Credits
VII. 1 VFP301C Cinematography and Editing Techniques for Video Film Design 3
VII. 2 VFP301(P)C Cinematography and Editing Techniques for Video Film Design (Practical) 2
VII. 3 VFP302C YouTube and Mobile Filmmaking 3
VII. 4 VFP302(P)C YouTube and Mobile Filmmaking (Practical) 2
Total Credits 10

ANIMATION FILM DESIGN (AFD)

S. No. Course Code Course Name Credits
VIII. 1 AFD301C Pre-Production and Post-Production Design for Animation 3
VIII. 2 AFD301(P)C Pre-Production and Post-Production Design for Animation (Practical) 2
VIII. 3 AFD302C 2D and 3D Film Production 3
VIII. 4 AFD302(P)C 2D and 3D Film Production (Practical) 2
Total Credits 10

MINOR I PRINT MEDIA (PMT)

S. No. Course Code Course Name Credits
I. 1 PMT301M Print Media in India 2
I. 2 PMT302M Print Media Production 2
Total Credits 4

MINOR II RADIO (RBT)

S. No. Course Code Course Name Credits
II. 1 RBT301M Web Radio 2
II. 2 RBT302M Growth and Development of Radio 2
Total Credits 4

MINOR III TELEVISION (TPP)

S. No. Course Code Course Name Credits
III. 1 TPP301M Television: Programme and Development 2
III. 2 TPP302M Anchoring for Television 2
Total Credits 4

MINOR IV DIGITAL MEDIA (DMT)

S. No. Course Code Course Name Credits
IV. 1 DMT301M Evolution of Digital Media 2
IV. 2 DMT302M Contemporary Trends in Digital Media 2
Total Credits 4

MINOR V ADVERTISING AND PUBLIC RELATIONS (APR)

S. No. Course Code Course Name Credits
V. 1 APR301M Internet Advertising and Public Relations 2
V. 2 APR302M Advertising and Public Relations Ethics 2
Total Credits 4

MINOR VI ARTIFICIAL INTELLIGENCE AND GRAPHIC DESIGN (AGD)

S. No. Course Code Course Name Credits
VI. 1 AGD301M Art and Illustration using AI 2
VI. 2 AGD302M Visual Identity and Graphic Design 2
Total Credits 4

MINOR VII VIDEO AND FILM PRODUCTION (VFP)

S. No. Course Code Course Name Credits
VII. 1 VFP301M Aesthetics for Filmmaking 2
VII. 2 VFP302M World Cinema 2
Total Credits 4

MINOR VIII ANIMATION FILM DESIGN (AFD)

S. No. Course Code Course Name Credits
VIII. 1 AFD301M Visual Techniques for Animation 2
VIII. 2 AFD302M Introduction to VR and AR 2
Total Credits 4

Semester VII (Hons. with Research)

S. No. Course Code Course Name Credits
1 BJM401 Communication Research 3
2 BJM402
BJM402P
Elective I (Specialization) 6
3 BJM402P Elective II (Specialization)
Elective III (Specialization)
Elective IV (Specialization)
Elective V (Specialization)
Elective VI (Specialization)
Elective VII (Specialization)
Elective VIII (Specialization)
2
4 BJM403 Communication for Development 2
5 BJM404 Data Journalism 2
6 BJM404P Data Journalism (Practical) 2
7 BJM405 Film Appreciation 2
8 BJM406 Media, Culture and Society 2
9 BJM407 Proposal Writing 2
Total Credits 22

Elective (Specialization) Choose any ONE

PRINT MEDIA (PMT) I

S. No. Course Code Course Name Credits
I PMT402SE Specialized Reporting: Processes and Techniques 4
II PMT402(P)SE Specialized Reporting: Processes and Techniques (Practical) 2
Total Credits 6

RADIO (RBT) II

S. No. Course Code Course Name Credits
I RBT402SE Digital Audio Broadcasting and Production 4
II RBT402(P)SE Digital Audio Broadcasting and Production (Practical) 2
Total Credits 6

TELEVISION (TPP) III

S. No. Course Code Course Name Credits
I TPP402SE Digital Television Broadcasting 4
II TPP402(P)SE Digital Television Broadcasting (Practical) 2
Total Credits 6

DIGITAL MEDIA (DMT) IV

S. No. Course Code Course Name Credits
I DCC402SE Digital Content Creation and Management 4
II DCC402(P)SE Digital Content Creation and Management (Practical) 2
Total Credits 6

ADVERTISING AND PUBLIC RELATIONS (APR) V

S. No. Course Code Course Name Credits
1 APR402SE Advertising Design and Public Relations 4
2 APR402(P)SE Advertising Design and Public Relations (Practical) 2
Total Credits 6

ARTIFICIAL INTELLIGENCE AND GRAPHIC DESIGN (AGD) VI

S. No. Course Code Course Name Credits
I ADG402SE Advertising and Product Graphic Design 4
II ADG402(P)SE Advertising and Product Graphic Design (Practical) 2
Total Credits 6

VIDEO AND FILM PRODUCTION (VFP) VII

S. No. Course Code Course Name Credits
I VFP402SE Documentary and Short Filmmaking 4
II VFP402(P)SE Documentary and Short Filmmaking (Practical) 2
Total Credits 6

ANIMATION FILM DESIGN (AFD) VIII

S. No. Course Code Course Name Credits
I AFD402SE Character and Environment Design 4
II AFD402(P)SE Character and Environment Design (Practical) 2
Total Credits 6

Semester VIII (Hons. /Hons. With Research)

S. No. Course Code Course Name Credits
1 BJM408 Media Management and Entrepreneurship 4
2 BJM409 New Media Technology 4
3 BJM409P New Media Technology Practical 2
4 BJM410 Media, Gender & Human Rights 4
5 BJM411 Sports Journalism 2
6 BJM412 Dissertation & Viva-Voce 12
Total Credits 28
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