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2025 - 26
School of Mass Communication

B.A. (Journalism & Mass Communication)

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  • Admission Open For 2025 batch

B.A. (Journalism & Mass Communication) is a Four Year degree program with exit options of Certificate after 1 year, Diploma after 2 years, B.A. Degree after 3 years and B.A. (Journalism & Mass Communication) Degree after 4 years. This program is spread across 8 semesters aimed at providing professional training required to qualify for the current digitization in contemporary media industry. This course also provides Major and Minor in eight different areas including Print Media, Radio, TV, Digital Media, Advertising and Public Relations, Graphic Design, Video Film Design and Animation Film Design. Special emphasis is laid on hands-on practical skills in all these areas with a sound understanding of theory and current developments in the Media Industry.

At the end of Semester IV and Semester VIII of the B.A. (Journalism & Mass Communication) course, students are sent for rigorous internship training with media organizations of repute. These trainings help students to experience the practical side of the media world. Additionally, training on the field is provided to better prepare the students for the demands of the media industry.

Why pursue a B.A. (Journalism & Mass Communication) from IMS Unison University?

  • The “Catch them Young” Philosophy gives the career an early direction and ensures strong roots. Mass Communication as a discipline has always enjoyed a commanding status in society. Here’s why you should pursue a B.A. (Journalism & Mass Communication) course:
  • Outstanding Industry Interface: Regular interactions, guest lectures and workshops from stalwarts of the Media Industry and Academia from India as well as abroad makes students more informed professionals in the making.
  • Excellent Placement Opportunities: The University provides excellent placement opportunities to B.A. (Journalism & Mass Communication)- students in top Media houses, production units and print, electronic and radio stations. The students after successfully completing their degree take up entry level roles in different organizations of repute.
  • Best Media Labs In the Region: ‘Opportunity to practice in-house': The University boasts of excellent state-of-the-art Mass Communication Labs that are one of their kind in the entire region, to make the students practice and learn in-house. The students produce different programs for Print, Radio, Television, Film, Documentaries Graphics, Animation, and Digital platforms in-house.
  • Unison Times Newspaper published In-house: Campus newspaper Unison Times is published in-house by the students of School of Mass Communication is circulated throughout the University. The students are involved in the process of creating and presenting news through Unison Times.
  • Mentoring System: Every student is assigned a faculty mentor every academic term to track the progress of the student on a regular basis. The faculty mentor communicates regularly with parents to update on the progress of their ward.

Career Opportunities

  • The B.A. (Journalism & Mass Communication) Program prepares a student for media & communication industry, academics and even higher education from India or abroad. Depending on the year exiting in the student can aspire for higher education post BA and BA Hons and Doctoral, post 5 years. It helps one to get into entry-level jobs in areas like Print Media, Radio, TV, Digital Media, Advertising and Public Relations, Graphic Design, Video Film Design and Animation Film Design. They are well equipped to assume diverse roles like that of a reporter, copywriter, PR officer, radio jockey, editor, graphic designer, news analyst, news reader, columnist, event manager and many more.

Apply Online

  • Online at the University website:
    After filling the "Registration Form”, the candidate has to pay a registration fee of Rs. 1000/- either online through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the University. On successful payment of registration fee, a receipt will be generated by the system. You will have to save this registration number for all your future reference. You are required to scan and email this receipt along with documents to admission@iuu.ac along with the scanned copies of all the documents required.
    Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1000/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University.
  • The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
  • After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
  • You shall remain in constant touch with our Admission office to know about the status of your registration.
  • Admission Process:
    General Aptitude Test & Personal Interview.
  • Interested candidates can register themselves at the University website www.iuu.ac or personally visit the University Admission Office to complete the registration process.
  • All eligible candidates will have to appear for a round of General Aptitude Test & Personal Interview. Merit will be formed on the basis of marks scored in class XII, GAT and PI Scores.

Online application process

1

Fill and confirm the registration form

2

Pay registration fee using any online method

3

Get registration No. on successful payment

Apply now

Download fee document B.A. (Journalism & Mass Communication)

Fee Structure 2025-26

Particulars I Year II Year III Year IV Year
1st
Installment		 2nd
Installment		 1st
Installment		 2nd
Installment		 1st
Installment		 2nd
Installment		 1st
Installment		 2nd
Installment
1. ALL INDIA CATEGORY (60% SEATS)
Admission Fee 10,000 - - - - - - -
Tuition Fee 31,500 31,500 31,500 31,500 31,500 31,500 36,225 36,225
Development Fee 13,500 13,500 13,500 13,500 13,500 13,500 15,525 15,525
University Enrollment Fee 1,000
University Examination Fee 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500
Medical Insurance Fee 1000 1000 1000 1000
University Events, Activities & Convocation Fee 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
Security Deposit (Refundable) 5,000 - - - - - - -
Sub-Total 69,500 52,500 53,500 52,500 53,500 52,500 60,250 59,250
Total 1,22,000 1,06,000 1,06,000 1,19,500
Particulars I Year II Year III Year IV Year
1st
Installment		 2nd
Installment		 1st
Installment		 2nd
Installment		 1st
Installment		 2nd
Installment		 1st
Installment		 2nd
Installment
2. UTTARAKHAND STATE CATEGORY (40% SEATS)
Admission Fee 10,000 - - - - - - -
Tuition Fee 23,310 23,310 23,310 23,310 23,310 23,310 26,807 26,807
Development Fee 13,500 13,500 13,500 13,500 13,500 13,500 15,525 15,525
University Enrollment Fee 1,000
University Examination Fee 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500
Medical Insurance Fee 1,000 1,000 1,000 1,000
University Events, Activities & Convocation Fee 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
Security Deposit (Refundable) 5,000 - - - - - - -
Sub-Total 61,310 44,310 45,310 44,310 45,310 44,310 50,832 49,832
Total 1,05,620 89,620 89,620 1,00,664
Note

40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question

B.A. (Journalism & Mass Communication)

Program Curriculum

S. No. Course Code Course Name Credits
1 BJM101 Introduction to Communication and Media 4
2 BJM102 Journalism: Concept and Practices 3
3 BJM103 Growth and Development of Mass Media 4
4 BJM104 Media and Governance 3
5 BJM105 Basics of Advertising 2
6 BJM105P Basics of Advertising (Practical) 2
7 BJM106 Introduction to Film Studies 3
8 BJM107 Written Communication 2
9 BJM108 Basics of Multimedia 3
10 BJM109 Office Management with MS Word, MS Excel and PowerPoint (Basic Level) 2
Total Credits 28
S. No. Course Code Course Name Credits
1 BJM110 Print Media 3
2 BJM110P Print Media (Practical) 2
3 BJM111 Electronic Media: Concepts and Practices 3
4 BJM111P Electronic Media: Concepts and Practices (Practical) 1
5 BJM112 English Writing For Media 2
6 BJM113 Digital Photography 3
7 BJM113P Digital Photography (Practical) 1
8 BJM114 Basics of Public Relations 3
9 BJM115 Public Speaking 2
10 BJM116 YouTube Broadcasting 3
11 BJM117 Office Management with MS Word, MS Excel and PowerPoint (Intermediate Level) 2
Total Credits 25
S. No. Course Code Course Name Credits
1 BJM201 Radio Production 4
2 BJM201P Radio Production (Practical) 1
3 BJM202 Television Journalism and Production 4
4 BJM202P Television Journalism and Production (Practical) 1
5 BJM203 Corporate Communication 3
6 BJM204 Newsroom Practices and Anchoring Skills 2
7 BJM205 Science and Health Communication 3
8 BJM206P Personality Development and Soft Skills 2
9 BJM207 Podcast Technique and Production 3
10 BJM208 Office Management with MS Word, MS Excel and MS Outlook (Advance Level) 2
Total Credits 25
S. No. Course Code Course Name Credits
1 BJM209 Digital Media 3
2 BJM209P Digital Media (Practical) 2
3 BJM210 Video Film Design 3
4 BJM210P Video Film Design (Practical) 2
5 BJM211 Animation 3
6 BJM211P Animation (Practical) 2
7 BJM212 Media Literacy 2
8 BJM213 Media and Contemporary Issues 2
9 BJM214 Hindi Language and Media 2
10 BJM215 Post Truth and Fact Checking 2
11 BJM216 Sustainable Development and Media 2
Total Credits 25
S. No. Course Code Course Name Credits
1 BJM301 Media Laws and Ethics 3
2 BJM302 Documentary Production 3
3 BJM302P Documentary Production (Practical) 2
4 BJM303 Mobile Journalism 3
5 BJM303P Mobile Journalism (Practical) 2
6 BJM304 Graphic Design 3
7 BJM304P Graphic Design (Practical) 2
8 BJM305 Media Psychology 3
9 BJM306P News Analysis (Practical) 2
10 BJM307 Internship and Viva-Voce 4
11 BJM308P Career Skills 1
Total Credits 28
S. No. Course Code Course Name Credits
1 BJM309 Theories and Models of Communication 4
2 BJM310 Event Management 3
3 Major Core - I 3
4 Major Core - II 2
5 Major Core - III 3
6 Major Core - IV 2
7 Minor – I 2
8 Minor – II 2
9 BJM311P Social Responsibility & Community Engagement 2
10 BJM312P Advance Career Skills 1
Total Credits 24

PRINT MEDIA (PMT)

S. No. Course Code Course Name Credits
1 PMT301C Reporting and Writing for Print Media 3
2 PMT301(P)C Reporting and Writing for Print Media (Practical) 2
3 PMT302C Editing for Print Media 3
4 PMT302(P)C Editing for Print Media (Practical) 2
Total Credits 10

RADIO (RBT)

S. No. Course Code Course Name Credits
1 RBT301C Writing and Recording for Radio 3
2 RBT301(P)C Writing and Recording for Radio (Practical) 2
3 RBT302C Editing Tools and Techniques for Radio 3
4 RBT302(P)C Editing Tools and Techniques for Radio (Practical) 2
Total Credits 10

TELEVISION (TPP)

S. No. Course Code Course Name Credits
1 TPP301C Writing and Reporting for Television 3
2 TPP301(P)C Writing and Reporting for Television (Practical) 2
3 TPP302C Editing Tools and Techniques for Television 3
4 TPP302(P)C Editing Tools and Techniques for Television (Practical) 2
Total Credits 10

DIGITAL MEDIA (DMT)

S. No. Course Code Course Name Credits
1 DMT301C Writing and Reporting for Digital Media 3
2 DMT301(P)C Writing and Reporting for Digital Media (Practical) 2
3 DMT302C Editing Tools and Techniques for Digital Media 3
4 DMT302(P)C Editing Tools and Techniques for Digital Media (Practical) 2
Total Credits 10

ADVERTISING AND PUBLIC RELATIONS (APR)

S. No. Course Code Course Name Credits
1 APR301C Writing for Advertising and Public Relations 3
2 APR301(P)C Writing for Advertising and Public Relations (Practical) 2
3 APR302C Editing Tools and Techniques for Advertising and Public Relations 3
4 APR302(P)C Editing Tools and Techniques for Advertising and Public Relations (Practical) 2
Total Credits 10

GRAPHIC DESIGN (GPD)

S. No. Course Code Course Name Credits
1 GPD301C Publication and Packaging Design 3
2 GPD301(P)C Publication and Packaging Design (Practical) 2
3 GPD302C Information and Motion Design 3
4 GPD302(P)C Information and Motion Design (Practical) 2
Total Credits 10

VIDEO FILM DESIGN (VFD)

S. No. Course Code Course Name Credits
1 VFD301C Cinematography and Editing Techniques for Video Film Design 3
2 VFD301(P)C Cinematography and Editing Techniques for Video Film Design (Practical) 2
3 VFD302C YouTube and Mobile Filmmaking 3
4 VFD302(P)C YouTube and Mobile Filmmaking (Practical) 2
Total Credits 10

ANIMATION FILM DESIGN (AFD)

S. No. Course Code Course Name Credits
1 AFD301C Pre-Production and Post-Production Design for Animation 3
2 AFD301(P)C Pre-Production and Post-Production Design for Animation (Practical) 2
3 AFD302C 2D and 3D Film Production 3
4 AFD302(P)C 2D and 3D Film Production (Practical) 2
Total Credits 10

PRINT MEDIA (PMT)

S. No. Course Code Course Name Credits
1 PMT301M Print Media in India 2
2 PMT302M Print Media Production 2
Total Credits 4

RADIO (RBT)

S. No. Course Code Course Name Credits
1 RBT301M Web Radio 2
2 RBT302M Growth and Development of Radio 2
Total Credits 4

TELEVISION (TPP)

S. No. Course Code Course Name Credits
1 TPP301M Television Growth and Development 2
2 TPP302M Anchoring for Television 2
Total Credits 4

DIGITAL MEDIA (DMT)

S. No. Course Code Course Name Credits
1 DMT301M Evolution of Digital Media 2
2 DMT302M Contemporary Trends in Digital Media 2
Total Credits 4

ADVERTISING AND PUBLIC RELATIONS (APR)

S. No. Course Code Course Name Credits
1 APR301M Internet Advertising and Public Relations 2
2 APR302M Advertising and Public Relations Ethics 2
Total Credits 4

GRAPHIC DESIGN (GPD)

S. No. Course Code Course Name Credits
1 GPD301M Art and Illustration 2
2 GPD302M Visual Identity Graphic Design 2
Total Credits 4

VIDEO FILM DESIGN (VFD)

S. No. Course Code Course Name Credits
1 VFD301M Aesthetics for Filmmaking 2
2 VFD302M World Cinema 2
Total Credits 4

ANIMATION FILM DESIGN (AFD)

S. No. Course Code Course Name Credits
1 AFD301M Visual Techniques for Animation 2
2 AFD302M Introduction to VR and AR 2
Total Credits 4
S. No. Course Code Course Name Credits
1 BJM401 Research Methodology 4
2 BJM402 Elective I (Specialization) 4
3 BJM402P Elective II (Specialization) 2
4 BJM403 Development Communication 3
5 BJM404 Data Journalism 2
6 BJM404P Data Journalism (Practical) 2
7 BJM405 Film Studies and Appreciation 3
8 BJM406 Media, Culture and Society 2
9 BJM407 Proposal Writing (Dissertation / Practice-Based Project) 2
Total Credits 24

Elective (Specialization)

PRINT MEDIA (PMT)

S. No. Course Code Course Name Credits
I SRP402SE Specialized Reporting: Processes and Techniques 4
II SRP402(P)SE Specialized Reporting: Processes and Techniques (Practical) 2
Total Credits 6

RADIO (RBT)

S. No. Course Code Course Name Credits
I DAB402SE Digital Audio Broadcasting and Production 4
II DAB402(P)SE Digital Audio Broadcasting and Production (Practical) 2
Total Credits 6

TELEVISION (TPP)

S. No. Course Code Course Name Credits
I DTB402SE Digital Television Broadcasting 4
II DTB402(P)SE Digital Television Broadcasting (Practical) 2
Total Credits 6

DIGITAL MEDIA (DMT)

S. No. Course Code Course Name Credits
I DCC402SE Digital Content Creation and Management 4
II DCC402(P)SE Digital Content Creation and Management (Practical) 2
Total Credits 6

ADVERTISING AND PUBLIC RELATIONS (APR)

S. No. Course Code Course Name Credits
1 APR402SE Advertising Design and Public Relations 4
2 APR402(P)SE Advertising Design and Public Relations (Practical) 2
Total Credits 6

GRAPHIC DESIGN (GPD)

S. No. Course Code Course Name Credits
I ADG402SE Advertising and Product Graphic Design 4
II ADG402(P)SE Advertising and Product Graphic Design (Practical) 2
Total Credits 6

VIDEO FILM DESIGN (VFD)

S. No. Course Code Course Name Credits
I DSF402SE Documentary and Short Filmmaking 4
II DSF402(P)SE Documentary and Short Filmmaking (Practical) 2
Total Credits 6

ANIMATION FILM DESIGN (AFD)

S. No. Course Code Course Name Credits
I CED402SE Character and Environment Design 4
II CED402(P)SE Character and Environment Design (Practical) 2
Total Credits 6
S. No. Course Code Course Name Credits
1 BJM408 Media Management and Entrepreneurship 4
2 BJM409 Advanced Media Technology 4
3 BJM409P Advanced Media Technology (Practical) 2
4 BJM410 Media, Gender & Human Rights 4
5 BJM411P Seminar Presentation 2
6 BJM412 Sports Journalism 4
7 BJM413P Professional Etiquette Lab 2
8 BJM414 Dissertation & Viva-Voce 12
Total Credits 22

PRINT MEDIA (PMT)

S. No. Course Code Course Name
1 SRP402SE Specialized Reporting: Processes and Techniques
2 SRP402(P)SE Specialized Reporting: Processes and Techniques (Practical)

RADIO (RBT)

S. No. Course Code Course Name
1 DAB402SE Digital Audio Broadcasting and Production
2 DAB402(P)SE Digital Audio Broadcasting and Production (Practical)

TELEVISION (TPP)

S. No. Course Code Course Name
1 DTB402SE Digital Television Broadcasting
2 DTB402(P)SE Digital Television Broadcasting (Practical)

DIGITAL MEDIA (DMT)

S. No. Course Code Course Name
1 DCC402SE Digital Content Creation and Management
2 DCC402(P)SE Digital Content Creation and Management (Practical)

ADVERTISING AND PUBLIC RELATIONS (APR)

S. No. Course Code Course Name
1 APR 101 E Advertising Design and Public Relations
2 APR 102 E(P) Advertising Design and Public Relations (Practical)

GRAPHIC DESIGN (GPD)

S. No. Course Code Course Name
1 ADG402SE Advertising and Product Graphic Design
2 ADG402(P)SE Advertising and Product Graphic Design (Practical)

VIDEO FILM DESIGN (VFD)

S. No. Course Code Course Name
1 DSF402SE Documentary and Short Filmmaking
2 DSF402(P)SE Documentary and Short Filmmaking (Practical)

ANIMATION FILM DESIGN (AFD)

S. No. Course Code Course Name
1 CED402SE Character and Environment Design
2 CED402(P)SE Character and Environment Design (Practical)
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