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2025 - 26
RESEARCH

Research & Publications

Faculty Research Publication (Academic Year 2024 – 25)

Journals

  • Mahobia, H., Singh, S., Dublish, N., Ahmed, I., & Srivastava, A. (2025). From literacy to prosperity: Investigating financial literacy and access in SME growth. European Economic Letters, 15(1). https://doi.org/10.52783/eel.v15i1.2596
  • Misra, P. (2024). Purchase intention toward e-pharmacy: The consumption value perspective. International Journal of Pharmaceutical and Healthcare Marketing, 19(2). https://doi.org/10.1108/IJPHM-12-2023-0107
  • Singh, A., Gaur, T., Mohan, A. (2025). Does Indian ADR stocks uncertainty shock play important roles in the mobility of US stock market? Journal of Commerce & Accounting Research, 14(1). https://doi.org/10.21863/jcar/2025.14.1.004
  • Singh, S., Singh, A., Mohan, A., & Gour, T. (2024). Estimating Healthcare Expenditures for Northern Europe and the Baltic Region: Revisiting the Baumol Model. Ekonomika, 103(4), 97-111. https://doi.org/10.15388/Ekon.2024.103.4.6
  • Sharma, S., Singh, V., Sen Majumdar, A., & Punia, V. (2025). Need for empathetic leadership in Indian healthcare system: An exploratory study probing patients’ satisfaction. European Economic Letters, 15(2), 2744–2757. https://doi.org/10.52783/eel.v15i2.3119
  • Rana, S. & Singh, V. (2025). Social media addiction: A retrospective examination through bibliometric analysis. Gurukul Business Review, 20(2). http://dx.doi.org/10.48205/gbr.v20.8
  • Singh, A., Barthwal, T., Srivastava, A., & Ankita. (2024). Beyond support: The interactive impact of psychological contract on job satisfaction in private sector higher education institutions. European Economic Letters, 14(3), 955–971. https://doi.org/10.52783/eel.v14i3.1856
  • Ratnakar, A., Ankita, Gupta, S. & Bharadwaj, K. (2025). Towards sustainable decision-making: Life cycle assessment and the decoding of environmental footprints. Pragyaan: Journal of Management, 23(1).
  • Srivastava, S., Kumar, M., & Ankita. (2024). Social dynamics and emotional triggers in Buy Now Pay Later (BNPL) adoption: A literature review. The Infinite, 1(2). https://theinfinite.co.in/wp-content/uploads/2025/01/Sep-2024-Social-Dynamics-and-Emotional-.pdf
  • Ankita., Verma.R, Rohit,D.S. & Singh,S. (2024). Analyzing cyber frauds in India: Regional disparities, financial impacts, and policy implications. The Infinite, 2(3). https://theinfinite.co.in/wp-content/uploads/2025/04/Analyzing-Cyber-Frauds-in-India.pdf
  • Ankita., Singh, V., Verma, R. & Singh,S. (2024). Financial literacy, financial wellbeing and mental health: Exploring the interconnected dimensions. International Journal of Research and Analytical Reviews (IJRAR), 12(1). https://www.ijrar.org/papers/IJRAR25A2842.pdf
  • Sharma.A & Dangwal, P. (2024). Application of AI in maritime industry with special reference to green shipping. Pragyaan: Journal of Management, 22(1).
  • Dublish, N., Ahmed, I., Singh, S., & Alam, S. (2024). Determinants influencing supply chain management practices in SMEs. Library Progress International, 44(3). https://bpasjournals.com/library-science/index.php/journal/article/view/3304
  • Ahmed, I., Singh, S., & Dublish, N. (2024). Innovation in SMEs: Exploring barriers and enablers in the manufacturing sector. Pragyaan: Journal of Management, 22(2).
  • Singh, S., & Ahmed, I. (2025). Innovating insurance services: Enhancing perceived value and customer satisfaction through service innovation. Universitatis-Bohemiae-Meridionalis, 28(1). http://dx.doi.org/10.32725/acta.2025.004
  • Katiyar, R., Kumar, D., Mahapatra, D., & Badola, S. (2025). Strategic and policy responses to COVID-19 recovery in hospitality and tourism industry. International Journal of Mathematical Engineering & Management Sciences, 10(2). https://doi.org/10.33889/IJMEMS.2025.10.2.022
  • Kaur, D. & Badola, S. (2025). Uncovering the dynamics between digitalisation and investor bias. Qualitative Research in Financial Markets. Advance online publication. https://doi.org/10.1108/qrfm-10-2023-0230
  • Badola, S. (2025). Deciphering behavioural factors influencing the decision making of investors: A TISM–MICMAC approach. Journal of Informatics Education and Research, 5(2). https://doi.org/10.52783/jier.v5i2.2772
  • Chauhan.S & Kumar, S. (2025). The role of organizational culture in driving employee performance. European Economic Letters, 15(1). https://doi.org/10.52783/eel.v15i1.2435
  • Jaiswal, J., Bisht, M., & Sharma, I. (2024). Agriculture pattern and growth in Latin American countries and South Asian countries: Few spots of pandemic scenario. Empirical Economics Letters, 23(2). http://www.eel.my100megs.com/volume-23-number-june-2-special-issue.htm
  • Rizvi, Z. B., Sumbul, & Siddiqui, S. (2024). Do global Islamic, SRI, and benchmark ETFs converge in a long period? Evidence from dynamic cointegration. Empirical Economics Letters, 23(8), 147–159. https://doi.org/10.5281/zenodo.13774061
  • Sumbul, Rizvi, Z. B., & Siddiqui, S. (2024). Were Islamic indices resistant to volatility during the COVID-19 period? Indian Journal of Finance, 18(12), 56–75. https://doi.org/10.17010/ijf/2024/v18i12/174668
  • Bakshi, M., Chopra, P., Budhiraja, A., J., S., & Nagaprakash. (2025). The financial implications of integrated HR–marketing strategies for brand value and employee engagement. Journal of Marketing & Social Research, 2(4). https://www.researchgate.net/publication/392577544_The_Financial_Implications_of_Integrated_HR-Marketing_Strategies_for_Brand_Value_and_Employee_Engagement
  • Almaqtari, F. A., Rehman, S., Nigam, S., & Khan, M. (2024). The impact of board structure, IT governance, and fintech on green finance and sustainability: An integrated model. Strategic Change, 34(2). https://doi.org/10.1002/jsc.2623
  • Yahya, A. T., Rehman, S., Farhan, N. H. S., & Almaqtari, F. A. (2025). Does the effectiveness of board and audit committees influence the environmental and sustainability performance: A comparative study of developed and developing countries. International Journal of Innovative Research and Scientific Studies, 8(3). https://doi.org/10.53894/ijirss.v8i3.6470
  • Gusain, P. (2025). Integration of green marketing practices within the CSR strategies of major food processing companies in India. Mukt Shabd Journal, 14(1). DOI:10.0014.MSJ.2024.V14I1.0086781.262777
  • Prakash, R., & Kant, S. (2025). Rishikesh: A worthwhile destination for bleisure. European Economic Letters, 15(1). https://doi.org/10.52783/eel.v15i1.2451
  • Yadawa, S. K. (2024). India’s strategic choices in the multipolar world. Austral: Brazilian Journal of Strategy and International Relations, 13(25). http://dx.doi.org/10.22456/2238-6912.135588
  • Aggarwal, S., Mutyalu, N., Nalinidevi, T., Goyal, N., Jahnavi, K. N., & Altamash, M. S. (2025). The impact of HR policies on women's career progression and leadership roles in corporate organizations. Journal of Informatics Education and Research, 5(1). https://doi.org/10.52783/jier.v5i1.1963
  • Goyal, N., Surbhi, & Joshi, N. K. (2025). Temporal-spatial comparative analysis of gender indexes of India vis-a-vis other countries (1995–2020). European Economic Letters, 15(2). https://doi.org/10.52783/eel.v15i2.2879
  • Sharma, R. (2025). Reading between the lines: Exploring English literature through AI and machine learning. Journal of Informatics Education and Research, 5(2). https://doi.org/10.52783/jier.v5i2.3123
  • Khanna, P., Sehgal, R., Gupta, A., Dubey, A. M., & Srivastava, R. (2025). Over-the-top (OTT) platforms: A review, synthesis and research directions. Marketing Intelligence & Planning, 43(2), 323–348. https://doi.org/10.1108/MIP-03-2023-0122
  • Tiwari, S., & Srivastava, R. (2024). Performance analysis of sustainable metaverse: A bibliometric analysis. Benchmarking: An International Journal, 28(4). https://doi.org/10.1108/BIJ-12-2023-0908
  • Chikkala, R. B., Anuradha, C., Murty, P. S. R. C., Rajeswari, S., Rajeswaran, N., & Murugappan, M. (2025). Enhancing breast cancer diagnosis with bidirectional recurrent neural networks: A novel approach for histopathological image multi-classification. IEEE Access, 13(2). https://doi.org/10.1109/ACCESS.2025.3542989
  • Mullangi, P., Dimmita, N., Supriya, M., Murty, P. S. R. C., Nirmala, G. V., Palagan, C. A., Rao, K. T., & Rajeswaran, N.. (2025). Sentiment and emotion modeling in text-based conversations utilizing ChatGPT. Engineering, Technology & Applied Science Research, 15(1). https://doi.org/10.48084/etasr.9508
  • Murty, P. S. R. C., Anuradha, C., Naidu, P. A., Mandru, D., Ashok, M., Atheeswaran, A., Rajeswaran, N., & Saravanan, V. (2024). Integrative hybrid deep learning for enhanced breast cancer diagnosis: Leveraging the Wisconsin Breast Cancer Database and the CBIS-DDSM dataset. Scientific Reports, 14, Article 26287. https://doi.org/10.1038/s41598-024-74305-8
  • Ramya, P., Kumar, G. S., Prasad, G. V. H., Stanley, B. F., Palagan, C. A., Kesav, V. S., Kumar, A. P., & Rajeswaran, N. (2025). Enhancing 5G performance: A study of an MIMO antenna with elliptical ring polarization. Engineering, Technology & Applied Science Research, 15(1). https://doi.org/10.48084/etasr
  • Rajeswaran, N. (2025). AI-driven forecasting and classification of investment strategies in international equity markets. Advances in Consumer Research, 2(4).
  • Rajeswaran, N. (2025). Enhancing financial crisis prediction with AI: Leveraging historical data and machine learning for systematic risk management. Advances in Consumer Research, 3(4).
  • Subashree, S., Sharma, S., Srivastava, S., Singh, V., Bhateja, F., & Chopra, S. (2025). A study of credit management practices of small business enterprises. Academy of Marketing Studies Journal, 29(3). https://www.researchgate.net/publication/389962700_A_study_of_credit_management_practices_of_small_business_enterprises
  • Narang,M., Bansal,M., Chopra, S. & Pant,A. (2024). Assessing the role of artificial intelligence and machine learning in hospital administration: Opportunities, challenges, and future. Journal of the Asiatic Society of Mumbai, XCVII(2).
  • Chopra, S. & Singh, V. (2024). Assess the reliability of softwares. Shodha Prabha, 49(4). https://www.researchgate.net/publication/386565851_ASSESS_THE_RELIABILITY_OF_SOFTWARES
  • Chopra, S. & Singh, V. (2024). Deep learning–augmented decision-making in organizations: Theory, application, and managerial implications. Annals of the Bhandarkar Oriental Research Institute, CI(11). https://www.researchgate.net/publication/386565952_DEEP_LEARNING-AUGMENTED_DECISION-MAKING_IN_ORGANIZATIONS_THEORY_APPLICATION_AND_MANAGERIAL_IMPLICATIONS
  • Chopra, S. , Chopra, M. ,Singh, V. & Kunwar,P. (2025). A comparative analysis of four software development paradigms: CBSE vs agile methods vs AOSD vs mash-up development. Shodha Prabha, 50(1).
  • Chamoli, A., Upreti, A., & Singh, V. K. (2025). United Nations Sustainable Development Goals and zero waste in the hospitality sector: A case study on circular economy practices. European Economic Letters, 15(1). https://doi.org/10.52783/eel.v15i1.2801
  • Rautela, P., Bhatt, D. R., Bist, M., & Raushan, K. (2025). Towards resilience: A comprehensive risk assessment of natural hazards in Uttarakhand, India. International Journal of Environment and Climate Change, 15(4), 269–286. https://doi.org/10.9734/ijecc/2025/v15i44809
  • Rautela, P., Bist, M., Bhatt, D. R., & Raushan, K. (2025). The wisdom of the mountains: Traditional knowledge for resilience and disaster risk reduction. International Journal of Environment and Climate Change, 15(4), 71–90. https://doi.org/10.9734/ijecc/2025/v15i44794
  • Rautela, P., Bist, M., & Bhatt, D. R (2025). Beyond the mountains: Unveiling the ease of living in the Himalayan state of Uttarakhand in India. Journal of Social Sciences, 8(1). http://dx.doi.org/10.52326/jss.utm.2025.8(1).08
  • Gupta, S.& Pachuri, K. (2025). Exploring educational big data and learning analytics: A systematic review of research (2012–2023). Pragyaan: Journal of Management, 23(1).
  • Saxena, S., Sharma, A., Chhabaria, P., Verma, A., Mangaraj, P., & Singh, R. P. (2024). Confronting wildlife crime in India: Challenges and pathways to effective implementation. Frontier in Health Informatics, 13(8). https://healthinformaticsjournal.com/index.php/IJMI/article/view/2146/2063
  • Mittal, P., Verma, A., & Mohammad, S. (2024). Extra territorial cyber jurisdiction in India: An analytical study. International Journal of Innovative Research in Technology, 11(1). https://ijirt.org/publishedpaper/IJIRT165743_PAPER.pdf
  • Rai, K. K. & Verma, A. (2024). Exploring cartelization in Indian competition law: Evaluating the ramifications of recent monetary penalty amendments in the determination of ‘turnover’ when imposing penalties on enterprises. Pragyaan Journal of Law, 22(1).
  • Mittal, P., Verma, A., Saxena, S., & Mohammad, S. (2024). Cyber security laws of India, United States and United Arab Emirates: A comparative analysis. African Journal of Biomedical Research, 27(3S). https://doi.org/10.53555/AJBR.v27i3S.3014
  • Mishra, P. & Mishra, S. K. (2024). International environment law and transboundary environment harm. Shodh Drishti, 15(11).
  • Sharma, A. & Mohammad, S. (2025). Balancing justice and timeliness: A critical analysis of the Limitation Act role in matrimonial litigation. The Academic, 3(3).
  • Saroha, A., & Mishra, M. (2025). Indo-Russia ties: An imperative for India's strategic rise? The Calcutta Journal of Global Affairs, 9(1). https://www.globaljournalceners.org/index.php
  • Sharma, A. & Singh, R. P. (2024). Environmental justice: Access to environmental justice in India. Anvesak, 54(2).
  • Sharma, A., Chhabaria, P., & Kumar, R. (2024). Gendered perspective in environmental conservation: Unveiling bias and promoting inclusivity. CPJ Law Journal, 16(1). https://www.cpj.edu.in/wp-content/uploads/2024/07/CPJ-Law-Journal-Final-1-min.pdf
  • Patwal, A. S., Rana, V., & Chopra, G. (2024). Tourists’ motivation to satisfaction with homestays in Uttarakhand, India: A SEM approach. Indian Journal of Marketing, 54(10). https://doi.org/10.17010/ijom%2F2024%2Fv54%2Fi10%2F174604
  • Savita, Rana, V., & Singh, S. (2024). Hotel safety and security services: Understanding multi-criteria characteristics and guest satisfaction. International Journal of Tourism Policy, 14(6). https://doi.org/10.1504/IJTP.2024.142703
  • Tariyal, A., & Chamoli, A. (2025). Examining tourist desire to remain at Chota Char Dham homestays: The role of religion as a moderator. Tourism and Hospitality Research. https://doi.org/10.1177/14673584251316271
  • Agarwal, N., Chamoli, A., Tariyal, A., & Gupta, S. K. (2024). Organic farming and the challenges of migration in the mountains of Uttarakhand. Journal of Mountain Research, 19(2). https://doi.org/10.51220/jmr.v19-i2.42
  • Agarwal, N., Chamoli, A., Tariyal, A., & Gupta, S. K. (2025). Green trust and environmental concern's influence on Gen Z's organic food consumption: Exploring consumption value dynamics. ATNA Journal of Tourism Studies, 20(1). https://doi.org/10.12727/ajts.33.13
  • Kant, S., Chauhan, H. S., & Sindhwal, J. (2025). Sattu, the indigenous cold drink of Bihar: Nutritional, health and economic facts. Archives of Current Research International, 25(3). https://doi.org/10.9734/acri/2025/v25i31113
  • Kumar, C., Singh, A., Singh, A., Umbarkar, D., Pandey, D., & Sharma, S. (2025). AI-powered recruitment: Transforming talent acquisition in the digital age. Journal of Informatics Education and Research, 5(1). https://doi.org/10.52783/jier.v5i1.2166
  • Inamdar, N. M., Bairwa, S. L., Sharma, P. K., Pandey, D., Sharma, M., & Mangaonkar, M. U. (2025). Navigating the National Education Policy 2020: Challenges and opportunities in its implementation. European Economic Letters, 15(1). https://doi.org/10.52783/eel.v15i1.2584
  • Pratap, S., & Uniyal, N. (2025). Mapping research trends in Indian homestays: A bibliometric analysis (2020–2025). European Economic Letters, 15(1). https://doi.org/10.52783/eel.v15i1.2718
  • Pratap, S., & Uniyal, N. (2025). Gender disparities in tourist behaviour: The influence of tourism performance indicators. European Economic Letters, 15(1). https://doi.org/10.52783/eel.v15i1.2717
  • Khattri, N. (2025). Navigating media regulation and censorship in over-the-top (OTT) platforms. Communicator Journal. https://www.academia.edu/130154531
  • Alam, S. (2024). Echoes of devotion: The role of music in Meerabai’s spiritual expression and its contemporary resonance. Sangitika. https://www.ibiblio.org/rasikapriya/2024-10-Sangitika.pdf
  • Haider, A. & Alam, S. (2024). Gender discourse and power dynamics in cinema: A critical discourse analysis of Hazar Chaurasi Ki Maa. Pragyaan: Journal of Mass Communication, 22(2).
  • Prasad, S. K. & Gupta, S. K. (2025). Unravelling the world of Hindi B grade cinema: An in-depth analysis of sleaze, gender, and sexploitation (1990–2014). International Journal of Interdisciplinary Cultural Studies, 20(1). https://cgscopus.com/index.php/journals/article/download/303/143/325
  • Naveenraj, X., Biswas, R., Choudhary, S., Kumari, S., Rammanohar., Kulshreshtha, J., & Patel, C. (2025). AI and social interactions: How artificial intelligence is shaping human psychology and social dynamics. Journal of Informatics Education and Research, 5(2). https://doi.org/10.52783/jier.v5i2.2535
  • Singh, D., Choudhary, K., Choudhary, S., Menedhal, M., Rupani, J., & Joseph, C. (2025). Optimizing crypto trading strategies with AI and blockchain. Journal of Informatics Education and Research, 5(2). https://doi.org/10.52783/jier.v5i2.2754
  • Oraon, P. & Ganguly, A. (2024). Reading the construction of transgender identity in the digital cultural landscape. Pragyaan: Journal of Mass Communication, 22(2).
  • Ahmed, A., Iqbal, T., Kotiyal, N., AL,A. & Kundu, R. (2024). An analysis of how various media outlets in India promote awareness of the SDGs, with a focus on coverage quality, reporting depth, and audience engagement strategies. International Journal of Interdisciplinary Cultural Studies, 19(2).

Conference

  • Badola, S. (2025). Mind games in the market: A review of cognitive bias in investing. Paper presented at Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Badola, S. (2025, April). Mind over money: Navigating behavioral bias for smarter investments. Paper presented at the International Conference: Artificial Intelligence and Data Analytics for Business, Royal University of Bhutan & Gedu College of Business Studies, Bhutan.
  • Badola, S. (2024, July). Can behavioral biases affect investors? A systematic literature review of behavioral finance. Paper presented at An Online National Conference on "Reimagining Finance, Accounting & Banking: Emerging Issues," Shri Vaishnav Vidyapeeth Vishwavidyalya, Indore, India.
  • Sharma, R. (2024). NEP 2020: Revolutionizing India's education landscape for a brighter tomorrow. Paper presented at Understanding NEP 2020: Issues and Challenges, HNB Garhwal University, India.
  • Sharma, R. (2025). Indigenous women as stewards of sustainability: A path towards culturally informed development. Paper presented at Indian Knowledge System for Vikshit Bharat 2047: Bridging Traditions and Futures, Chandigarh University, India.
  • Sharma, R. (2025). Women's role in indigenous knowledge systems: Shaping the future of sustainable development. Paper presented at Indigenous Knowledge Systems and Sustainable Development, Vigyan Bhawan, New Delhi, India.
  • Ashok, M., Paila, A. S., Rajeswaran, N. & Sharma, R. (2025). Empowering India’s Success through Indigenous Knowledge and Sustainable Practices. Prpceedings of Indigenous Knowledge Systems and Sustainable Development, Vigyan Bhawan, New Delhi, India.
  • Sharma, R. (2025). Evolving social dynamics and youth approaches to development: A conceptual analysis. Paper presented at Innovation, Disruption, and the Future of Management, Technology, and Social Sciences, Oxford College of Management, Odisha, India.
  • Rajeswaran, N., Phuntsho, T. Sharma, R., Chattoraj, A. K., Paila, A. S., Kanakaprabha, S. (2025, April). Machine learning for text classification: A case study of sentiment analysis in English literary reviews of Indian writers. Paper presented at International Conference: Artificial Intelligence and Data Analytics for Business, Royal University of Bhutan & Gedu College of Business Studies, Bhutan.
  • Gaur, A. (2024). Temple economies and sustainable marketing: Examining resource distribution and community support in ancient India. Paper presented at Recent Trends in Multidisciplinary Research and Innovation, Lucknow, India.
  • Gaur, A. (2025). The influence of FOMO on pilgrimage tourism: Examining social media's role in shaping spiritual travel decisions. Paper presented at Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Gaur, A. (2025). Eco-conscious pilgrimage: Sustainable practices in Kumbha Snan supporting the UN SDGs. Paper presented at Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Gaur, A. (2025). Confluence of AI, sustainability and innovation in Industry 5.0 Era. Paper presented at Confluence of AI, Sustainability nd Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Ratnakar, A. & Ankita. (2025). The function of local media in advancing environmental preservation in rural communities: An analytical study of Uttarakhand, India. Paper presented at Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Ratnakar, A. (2025). Predictive analytics for sustainable resources optimization in Industry 5.0. Paper presented at Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Ratnakar, A. (2025). The environmental implication of digital hoarding and data retention on social media platforms. Paper presented at Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Ratnakar, A. (2025). Role of traditional ecological knowledge in climate change initiatives for sustainable development. Paper presented at National Conference: Social Sciences in the 21st Century: A Dialogic Mode of Understanding Human Experiences, IMS Unison University, Dehradun, India.
  • Dhariwal, A. D. & Ratnakar, A. (2025). Virtual reality and immersion in classrooms. Paper presented at Media, Society, and Emerging Technologies: Capturing the Changing Narratives, IMS Unison University, Dehradun, India.
  • Rath, A. K. (2025). Boita Bandana: An ecolinguistic exploration of the literary records of Odisha’s annual maritime festival. Paper presented at Asia’s Maritime History and Identity at Cultural Crossroads, Kristu Jayanti College, Bengaluru, India.
  • Rath, A. K. (2024). A littoral love story: Reading Natalie Diaz's "When the Beloved Asks" as an antiphon to Christopher Marlowe's "The Passionate Shepherd to His Love". Paper presented at Stories Matter: (Re)-thinking Narratives, Aesthetics and Human Values, BHU, Benaras, India.
  • Ghosh, T. & Goyal, N. (2025). Exploring desire: A study of non-normative sexuality and sexual practices in select Wattpad stories. Paper presented at Gender and Its Digital Discontent: Decolonial Perspectives from the Global South, JMI, New Delhi, India.
  • Mahobia, H. (2025, April). Consumer engagement with artificial intelligence: The future ahead. Paper presented at International Conference: Artificial Intelligence and Data Analytics for Business, Royal University of Bhutan & Gedu College of Business Studies, Bhutan.
  • Rao, V. S. (2025, April). AI in sustainable finance: Ethical, legal, and regulatory challenges. Paper presented at International Conference: Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Kumar, S. (2025, April). Digital twin in prevention of frauds in banking system: An overview. Paper presented at International Conference: Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Bist, M. (2025, April). Examining socio-economic status of SC/ST women in India: A step towards gender equality and empowerment. Paper presented at International Conference: Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Rizvi, Z. B. (2025, February 13–14). Role of artificial intelligence to foster financial inclusion for sustainable development: A systematic review. Paper presented at International Conference on Empowering Viksit Bharat@2047: Innovations in Finance, Inclusion & Economic Growth, Department of Management Studies & Industrial Engineering, Indian Institute of Technology (Indian School of Mines), Dhanbad, India.
  • Rizvi, Z. B. (2024, December 12–13). Do the SRI and Shariah-compliant ETFs have time dependence and co-movements? A wavelet approach. Paper presented at 2nd International Finance & Accounting Conference: Navigating the Future of Finance, Accounting and Banking: Building Financial Resilience, Indian Institute of Management, Jammu, India.
  • Rizvi, Z. B. (2024, April 24–25). A comparison study among Islamic, SRI, and conventional ETFs: Evidence from international capital markets by dynamic cointegration. Paper presented at 8th International Conference on Sustainable Management Strategies, KIET School of Management, Delhi-NCR, India.
  • Sharma, T. (2025, April). Optimizing AI-driven capital budgeting: A sustainable approach using simplex method. Paper presented at International Conference: Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Sharma, T. (2025, April). Influence of ESG initiatives on climate-related financial risk: Research framework based on bibliometric analysis. Paper presented at International Conference: Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Sharma, T. (2025, April). The role of AI in ESG in investing and responsible finance. Paper presented at International Conference: Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Chopra, S. & Pandey, M. (2025). Analogies and insights: Exploring models in component-based software engineering. Paper presented at 8th International Conference on Driving Sustainability with Analytics, Army Institute of Management & Technology, Greater Noida, India.
  • Chopra, S. & Singh, V. (2025). Component-based software engineering – New challenges in software development. Paper presented at Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Chopra, S. & Singh, V. (2025). Artificial intelligence-driven component level testing for component-based systems. Paper presented at Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Singh, V. K. & Chopra, S. (2025). Artificial intelligence integration in software testing: An overview. Paper presented at Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Singh, V. K. & Chopra, S. (2025). Evaluating machine learning methods for classifying functional and non-functional software requirements. Paper presented at Confluence of AI, Sustainability and Innovation in Industry 5.0 Era, IMS Unison University, Dehradun, India.
  • Singh, V. K. (2024). Water Quality monitoring using LPWAN Wireless sensor network. Paper presented at 27th International Symposium on Wireless Personal Multimedia Communications (WPMC 2024), Sharda University, Greater Noida (NCR – Delhi), India.
  • Pradeep, M., Anitha, G., Smile, N. S., Sathappan, S., Rajeswaran, N., & Kanakaprabha, S. (2024, November). Identity-based security enhancement in cloud computing: Deep learning-powered threat detection framework. Paper presented at 8th International Conference on Electronics, Communication and Aerospace Technology (ICECA), Coimbatore, India.
  • Kumar, S. D., Rinku, D. R., Rajeswaran, N., Rao, S. B., Reddy, K. H., Kanakaprabha, S. (2024, November). AI-powered radiomics and advanced deep learning for precision brain tumor detection: A next-generation approach. Paper presented at 8th International Conference on Electronics, Communication and Aerospace Technology (ICECA), Coimbatore, India.
  • Bist, M. & Aggarwal, A. (2024). Comparing various workflow scheduling algorithms based on cost-time tradeoff criteria for clouds. Paper presented at 2nd International Conference on Advancements and Key Challenges in Green Energy and Computing (AKGEC), Ghaziabad, India.
  • Mishra, S. K. (2025). Freedom of speech in India: A digital era. Paper presented at Media, Society, and Emerging Technologies: Capturing the Changing Narratives, IMS Unison University, Dehradun, India.
  • Mishra, S. K. (2025). AI-driven diagnostics revolutionizing patient care and legal accountability. Paper presented at Fathoming Frontiers of Justice in the Era of Digital Precedence, Indore Institute of Law, India.
  • Sharma, A. (2025, March 1). Social stigmas and legal aid. Paper presented at Transforming Access to Justice: Innovations in Legal Aid Delivery, University of Delhi, ILC, Faculty of Law, India.
  • Sharma, A. (2025, April 12). Domestic violence in contemporary India. Paper presented at The Emerging & Innovative Trends in Humanities, MSP Mandal's Balbhim Arts, Science & Commerce College, Beed, India.
  • Deep, A. (2025). The function of local media in advancing environmental preservation in rural communities: An analytical study of Uttarakhand, India. Paper presented at Media, Society, and Emerging Technologies: Capturing the Changing Narratives, IMS Unison University, Dehradun, India.
  • Alam, S. (2025). Connecting communities: Media, technology, and the evolution of community radio in India. Paper presented at Media, Society, and Emerging Technologies: Capturing the Changing Narratives, IMS Unison University, Dehradun, India.
  • Majumdar, A. S. (2025). Key driving factors facilitating E-learning of media students: With special reference to university education in Uttarakhand. Paper presented at Media, Society, and Emerging Technologies: Capturing the Changing Narratives, IMS Unison University, Dehradun, India.
  • Haider, A. (2025). Political movements in the age of social media: An analysis of hashtag activism in India. Paper presented at Media, Society, and Emerging Technologies: Capturing the Changing Narratives, IMS Unison University, Dehradun, India.
  • Choudhary, S. (2025). The impact of digital platform in promoting sustainable consumerism in India. Paper presented at Media, Society, and Emerging Technologies: Capturing the Changing Narratives, IMS Unison University, Dehradun, India.
  • Kundu, R. (2025). Beyond the Frame: New Approaches to Media Narratives through AR and VR. Paper presented at Media, Society, and Emerging Technologies: Capturing the Changing Narratives. Paper presented at IMS Unison University, Dehradun, India.
  • Ganguly, A. (2025). The patriarchal and Brahmanical schema operating via social media in the context of left political movements in Bengal. Paper presented at Media, Society, and Emerging Technologies: Capturing the Changing Narratives, IMS Unison University, Dehradun, India.
  • Ganguly, A. (2025). Swachh Bharat Mission, Indian media and public sphere: “Symbolic annihilation” of Dalit women safai karamcharis by the Indian mass media. Paper presented at Innovative Paradigms in Communication and Media: Bridging the Global Perspectives – An International Conference, Vishva Bharati Central University West Bengal.

Book Chapter

  • Yadawa, S. K. (2024). Landslide mitigation and sustainable management and policies. In Landslides in the Himalayan region (pp. 423–447). Springer Nature. https://doi.org/10.1007/978-981-97-4680-4_19
  • Yadawa, S. K. (2025). भारतीय ज्ञान परंपरा में मूल्य-आधारित शिक्षा की महत्ता [Importance of value-based education in Indian knowledge tradition]. In मूल्य आधारित शिक्षा चित्त एवं चरित्र संस्कार (pp. 34–47). किताबवाले. https://www.researchgate.net/publication/389033449_bharatiya_jnana_parampara_mem_mulya-adharita_siksa_ki_mahatta
  • Goyal, N., Jaiswal, J. & Sharma,L. (2025). Empowering women for improved nutritional well-being: Strategies to address anemia and enhance food security in India. In Agriculture, nutrition, and resilience: Recent insights and innovations (pp. 78–97). Routledge. https://www.routledge.com/Agriculture-Nutrition-and-Resilience-Recent-Insights-and-Innovations/Saxena-Taliwal/p/book/9781032782409
  • Misra, P., & Srivastava, R. (2024). Digital divide and sustainable development. In Digital technologies to implement the UN Sustainable Development Goals (pp. 451–472). Springer Nature. https://doi.org/10.1007/978-3-031-68427-2_23
  • Varshneya, G., Tyagi, P., Kumar, R. & Dublish, N. (2025). Emerging trends and future directions in social engineering defense. In Effective strategies for combatting social engineering in cybersecurity (pp. 175–196). IGI Global. https://doi.org/10.4018/978-8-3693-6665-3.ch009
  • Singh, S., Ghani, U., Mishra, P., Yadav, P. & Ankita. (2024). Corporate social responsibility and sustainable development: Management approaches. Bharti Publications.
  • Ahmad, I., Singh, S., & Rawat, N. (2024). The interplay of satisfaction, community, and emotions in shaping customer loyalty in hedonic services. In Innovation-driven sustainable business management: Trends and insights (pp. 20–28). Empyreal Publishing House. https://dx.doi.org/10.2139/ssrn.5064537
  • Srivastava, R., Srivastava, A. & Badola, S. (2025). Big data and insurance: A bibliometric analysis. In Data alchemy in insurance: Revolutionizing the insurance industry through big data analytics (pp. 226–240). Bentham Science. https://doi.org/10.2174/9789815313833125010017
  • Mishra, S., Shukla, N. K., Gaur, A., Shukla, S., & Shukla, A. ( (2024). Marketing in the age of human-centered innovation: Strategies for leveraging evolving technologies. Scientific International Publishing House. https://www.flipkart.com/marketing-age-human-centered-innovation-strategies-leveraging-evolving-technologies-siph/p/itmc5e0631eb304a)
  • Gaur, A., Mishra, S., & Shukla, N. K. (2024). The power of personal branding and impression management. Indu Books Services Pvt. Ltd. https://www.flipkart.com/power-personal-branding-impression-management/p/itm64c954dde0456
  • Dhariwal, A. D. & Ratnakar, A. (2025). Virtual reality and immersion in classrooms. In Khattri, N., Alam, S., Haider, A. & Majumdar, A. S. (Eds.), Media, society and emerging technologies: Capturing the changing narratives (pp. 197–205). Guided Self Publishing India.
  • Jyothi, V., Chintamaneni, V., Sravani, D., Jaffar, A. Y., Alwabli, A., & Rajeswaran, N.(2025). Virtual reality based intelligent Internet of Medical Things health monitoring system: In future aspects. In Augmented wellness (pp. 153–170). Springer Nature. https://doi.org/10.1007/978-981-96-2952-7_7
  • Bandari, P., Alkrida, A. A., Athiraja, A., Alharbi, A. A., & Rajeswaran, N. (2025). Exploring virtual reality’s impact on medical education in healthcare: A comprehensive overview. In Augmented wellness (pp. 171–195). Springer Nature. https://doi.org/10.1007/978-981-96-2952-7_8
  • Mohammad, S., Singh, R. P., Kumar, R., Rai, K. K., Sharma, A., & Rathore, S. (2025). An investigation of various techniques to improve cyber security. In R. K. Chakrawarti, R. Sikarwar, S. K. Sarangi, & S. A. Raj (Eds.), Natural Language Processing for Software Engineering (pp. 183–192). Wiley Publishing House. https://doi.org/10.1002/9781394272464.ch12
  • Sharma, R. K. & Sharma, L. (2025). Iron man Sardar Vallabhbhai Patel: Role in swaraj struggle and national integration. Devyani Publishers and Distributors. https://www.flipkart.com/iron-man-sardar-vallabhbhai-patel-role-swaraj-struggle-national-integration/p/itm55385a9db1d31
  • Mishra, S. K. (2024). Role of state towards workplace safety in India: A critical assessment. In Evolution in the 21st century: Novel theories and practice. National Press Association.
  • Yadav, N. S., Prasad, R., Mishra, S. K., Chandra, S., Bhagat, P. K., & Ojha, J. S. (2024). The Land Boundary Agreement’s impact on trafficking and smuggling: A comprehensive assessment. Educational Administration: Theory and Practice, 30(2), 1561–1569. https://doi.org/10.53555/kuey.v30i2.8167
  • Dhyani, A., & Rana, V. (2025). A SWOT analysis of religious tourism in Kedarnath, Uttarakhand, India. In Challenges, opportunities, and limitations of religious tourism in the next decade (pp. 33–62). Nova Science Publishers. https://doi.org/10.52305/ZOBH7626
  • Khattri, N. (2025). Media literacy in digital age: Challenging aspects and practices. In Khattri, N., Alam, S., Haider, A. & Majumdar, A. S. (Eds.), Media, society & emerging technologies (pp. 1-7). Guided Self Publishing. https://www.amazon.in/Society-Emerging-Technologies-Neeraj-Khattri/dp/8198418032
  • Khattri, N. (2024). Communication & media research. Guided Self Publishing. https://amzn.in/d/7kuLHQa
  • Alam, S. (2025). Connecting communities: Media, technology, and the evolution of community radio in India. In Khattri, N., Alam, S., Haider, A. & Majumdar, A. S. (Eds.), Media, society & emerging technologies (pp. 8–22). Guided Self Publishing. https://www.amazon.in/Society-Emerging-Technologies-Neeraj-Khattri/dp/8198418032
  • Haider, A. (2025). Political movements in the age of social media: An analysis of hashtag activism in India. In Khattri, N., Alam, S., Haider, A. & Majumdar, A. S. (Eds.), Media, society and emerging technologies (pp. 112–124). Guided Self Publishing. https://www.amazon.in/Society-Emerging-Technologies-Neeraj-Khattri/dp/8198418032
  • Sen Majumdar, A. (2025). Key driving factors facilitating e-learning of media students: With special reference to university education in Uttarakhand. In Khattri, N., Alam, S., Haider, A. & Majumdar, A. S. (Eds.), Media, society and emerging technologies (pp. 125–147). Guided Self Publishing. https://www.amazon.in/Society-Emerging-Technologies-Neeraj-Khattri/dp/8198418032
  • Choudhary, S. (2025). The impact of digital platform in promoting sustainable consumerism in India. In Khattri, N., Alam, S., Haider, A. & Majumdar, A. S. (Eds.), Media, society and emerging technologies (pp. 206–235). Guided Self Publishing. https://www.amazon.in/Society-Emerging-Technologies-Neeraj-Khattri/dp/8198418032
  • Ganguly, A. (2025). Re-Defining and Identifying the ‘Popular’ Cultural schema operating via social media in the context of left political movements in Bengal. In Khattri, N., Alam, S., Haider, A. & Majumdar, A. S. (Eds.), Media, society and emerging technologies (pp. 148–173). Guided Self Publishing. https://www.amazon.in/Society-Emerging-Technologies-Neeraj-Khattri/dp/8198418032
  • Ganguly, A. (2024). Redefining “Hazardous Cleaning” in the Pandemic Era: The Role of Women Manual Scavengers. In Women and Gender Concerns: Interdisciplinary Approaches (pp. 155–170). New Royal Book Company.
  • Singh, A., Kumar, G. & Deep, A. (2025). Generative artificial intelligence in visual content: A review of the influence on consumer perception and perspective. In Multimodal generative AI (pp. 115–132). Springer, Singapore. https://doi.org/10.1007/978-981-96-2355-6_5

Faculty Research Publication (Academic Year: 2023 – 24)

Journals

Conference

  • Yadava, S. K. (2024). AI governance in India: Navigating innovation with sustainability and privacy. Paper presented at the conference Artificial Intelligence: Legal implications and challenges, Dr. Ambedkar International Centre, New Delhi.
  • Seth, A. (2024). Gentlemanly publishers and gatekeepers of ideas in the realm of print capitalism: A historical estimate of the publishing house Writer's Workshop and its place in the present. Paper presented at the Conference on Delhi History Congress, New Delhi.
  • Sen Majumder, A. (2024). Future communications: Rethinking societies, cultures and governance. Paper presented at the conference Future Communications: Rethinking Societies, Cultures and Governance, Pondicherry University, Pondicherry.
  • Ganguly, A., & Oraon, P. K. (2024). Reading the construction of transgender identity in digital cultural landscape. Paper presented at the conference Representation of Shifting Gender Roles: 'Old' Media, 'New' Media and the Workplace, IMS Unison University, Dehradun.

Book Chapter

Faculty Research Publication for the Academic Year 2022 – 23

Journals

  • Garima, Shukla, S., Mahobia, H., Dublish, N., & Kumar, G. (2023). Slacktivism or activism: Investigating the influence of social media engagement on individual willingness to resist and report sexual harassment. European Economic Letters, 13(3), 359–369. https://doi.org/10.52783/eel.v13i3.261
  • Bahuguna, S., & Garima (2022). Understanding the complexities of psychological well-being in reverse migration: Insights from brain challenges and social factors amidst the COVID-19 pandemic. NeuroQuantology, 20(22), 3715–3728. https://www.researchgate.net/publication/371970235_Understanding_the_Complexities_of_Psychological_Well-being_in_Reverse_Migration_Insights_from_Brain_Challenges_and_Social_Factors_amidst_the_Covid19_Pandemic
  • Tariyal, A., Bisht, S., Roy, S., & Chopra, G. (2023). Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision. Journal of Marketing Analytics, 12(4), 639–655. https://doi.org/10.1057/s41270-023-00219-5
  • Tariyal, A., Bisht, S., Rana, V., Roy, S., & Pratap, S. (2022). Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 137. https://doi.org/10.3390/joitmc8030137
  • Tariyal, A., Singh, S., & Bisht, S. (2022). A qualitative study on e-reviews of mid-segment hotels. E-Review of Tourism Research, 19(2), 214–236. https://ertr-ojs-tamu.tdl.org/ertr/article/view/840
  • Tariyal, A., Singh, S., Bisht, S., & Rana, V. (2023). What influences wellness customers to engage in electronic word of mouth? A total interpretive structural modelling approach. International Journal of Spa and Wellness, 6(2), 239–262. https://doi.org/10.1080/24721735.2023.2177408
  • Chopra, G., Luthra, S., & Adlakha, A. (2023). Consumers’ purchase intention of hotel aggregators: A consumption value perspective. European Chemical Bulletin, 12(6), 2153–2174. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=3XTNvOUAAAAJ&citation_for_view=3XTNvOUAAAAJ:aqlVkmm33-oC
  • Luthra, S., Adlakha, A., & Chopra, G. (2023, June 21). Factors influencing customers’ hotel booking and rebooking intention through hotel aggregators or hotel websites, International Journal of Interdisciplinary Organizational Studies. https://doi.org/10.5281/zenodo.8062790
  • Pathak, P., Adlakha, A., Pandey, P., & Kaur, D. (2022). Key drivers influencing tribal communities to become open defecation free: Case of Dantewada District, Chhattisgarh in India. Journal of Positive School Psychology, 6(9), 4933–4944. https://journalppw.com/index.php/jpsp/article/view/12433
  • Sharma, S., Adlakha, A., & Rana, S. (2023). Revisiting followership through bibliometric and content analysis. Academy of Marketing Studies Journal, 27(2), 1–20. https://www.researchgate.net/publication/368850270_Revisiting_followership_through_bibliometric_and_content_analysis
  • Pandey, P., Dhiman, M., Chopra, P., & Adlakha, A. Investigating the Role of Tourists and Impact of Knowledge, Behaviour, and Attitude Towards Plastic Waste Generation. Circ.Econ.Sust. 3, 1013–1027 (2022). https://doi.org/10.1007/s43615-022-00216-3
  • Sharma, S., Adlakha, A., & Rana, S. (2023). Servant leadership: A bibliometric review through performance evaluation and science mapping. Gurukul Business Review, 19(Spring), 70–86. https://www.gkv.ac.in/wp-content/uploads/2023/12/5-Paper.pdf
  • Tariyal, A., Bisht, S., Roy, S., & Chopra, G. (2024). Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision. Journal of Marketing Analytics, 12(3), 639–655. https://doi.org/10.1057/s41270-023-00219-5
  • Misra, P., Chopra, G., & Bhaskar, P. (2023). Continuous usage intention for digital library systems among students at higher learning institutions: Moderating role of academic involvement. Journal of Applied Research in Higher Education, 15(5), 1752–1766. https://doi.org/10.1108/JARHE-06-2022-0185
  • Chamoli, A., Rana, V., & Chopra, G. (2023). Local food: Tourist buying intentions, theory of planned behaviour, and the moderating impact of food neophobia. Advances in Hospitality and Tourism Research (AHTR). Local Food: Tourist Buying Intent... preview & related info | Mendeley
  • Verma, A., Chopra, G. and Sabharwal, G., A Conceptualization and Analysis of India’s Insider Trading Laws, European Chemical Bulletin, Vol, 12, Special Issue 4, 2023, pp. 9225 – 9231
  • Chamoli, A., Rana, V., & Chopra, G. (2023). Tourist buying intentions towards local food: Analysing the moderating impact of food neophobia. Enlightening Tourism: A Pathmaking Journal, 13(1), 199–233.TOURIST BUYING INTENTIONS TOWARDS LOCAL FOOD: ANALYSING THE MODERATING IMPACT OF FOOD NEOPHOBIA | Request PDF
  • Joshi, C. S., Badola, S., & Chopra, G. (2022). Behavioural bias: Does it affect an investor's rationality? SCMS Journal of Indian Management, 19(4), 128–135. https://www.researchgate.net/publication/380896319_Behavioral_Bias_Does_it_affect_an_Investor's_Rationality
  • Purohit, A., Chopra, G., & Dangwal, P. G. (2022). Measuring the effectiveness of the project management information system (PMIS) on the financial wellness of rural households in the hill districts of Uttarakhand, India: An IS-FW model. Sustainability, 14(21), 13862. https://doi.org/10.3390/su142113862
  • Sabharwal, G., Verma, A., & Chopra, G. (2023). Insider trading: A systematic review. International Journal of Interdisciplinary Organizational Studies, 18(1), 921. https://zenodo.org/records/8004171
  • Sharma, V. K., Kumar, H., & Mahobia, H. (2023). Enablers to intensify OTT streaming services among consumers: A study using TISM-MICMAC approach. International Journal of Electronic Customer Relationship Management, 13(1), 61–82. https://doi.org/10.1504/IJECRM.2023.131080
  • Rai, P., & Sharma, K. (2023, July 24). From discounts to delight: How shopping value shapes store choice behaviour in response to monetary promotions, Empirical Economics Letters. https://zenodo.org/records/8179323
  • Rai, P., & Sharma, K. (2024, January). How AI tools are revolutionizing the chartered accountancy profession. ICAI. https://www.researchgate.net/publication/379815151_How_AI_Tools_are_Revolutionizing_the_Chartered_Accountancy_Professio
  • Tiwari, S., Bahuguna, P. C., & Srivastava, R. (2023). Smart manufacturing and sustainability: A bibliometric analysis. Benchmarking: An International Journal, 30(9), 3281–3301. https://doi.org/10.1108/BIJ-04-2022-0238
  • Bahuguna, P. C., Srivastava, R., & Tiwari, S. (2023). Human resources analytics: Where do we go from here? Benchmarking: An International Journal, 31(2), 640–668. https://doi.org/10.1108/BIJ-06-2022-0401
  • Joshi, C. S., & Badola, S. (2022). Individual investors – Are they emotionally biased? Journal of Contemporary Issues in Business and Government, 28(4), 1470–1484. https://doi.org/10.47750/cibg.2022.28.04.114
  • Sharma, V. K., Kumar, H., & Mahobia, H. (2023). Enablers driving success of artificial intelligence in business performance: A TISM-MICMAC approach. IEEE Transactions on Engineering Management, 71(5), 4665–4675. https://doi.org/10.1109/TEM.2023.3236768
  • Dwivedi, M., & Sharma, V. K. (2023). Consumers’ perception and ranking of the significant factors for selecting an over-the-top video streaming platform. International Journal of Electronic Marketing and Retailing, 1(1). https://doi.org/10.1504/IJEMR.2023.10056956
  • Sharma, V. K., & Bansal, I. K. (2022). Social stock exchange: An innovative platform for social enterprises and impact investors. The Management Accountant Journal, 57(8), 63–67. https://doi.org/10.33516/maj.v57i8.63-67p
  • Mahobia, H., & Sharma, V. (2023). Role of media in stock market manipulation. Pragyaan: Journal of Mass Communication, IMS Unison University, Dehradun.
  • Sharma, V. K., & Bhatia, S. (2023). Knowledge mapping of studies on implied volatility in equity derivatives markets: A bibliometric approach. International Journal of Financial Markets and Derivatives, 9(3), 188–207. https://doi.org/10.1504/IJFMD.2023.133457
  • Gour, T., Singh, A., Agarwal, S., & Gupta, Y. (2023). Social factors of SMEs and its impact on sustainable entrepreneurship in Uttarakhand, India, Empirical Economics Letters. https://doi.org/10.5281/zenodo.7581957
  • Mohanty, T., & Rout, H. S. (2023). Perceptions and choice of payment behaviour of consumers for rural pipe water services in an eastern Indian state. International Journal of Water, 15(1), 1–20. https://doi.org/10.1504/IJW.2022.130823
  • Pandey, N. N., & Misra, P. (2022). Status of transgender in India: A social analysis. Journal of the Asiatic Society of Mumbai, XCV, 91–94.
  • Misra, P., Chopra, G., & Bhaskar, P. (2023). Continuous usage intention for digital library systems among students at higher learning institutions: Moderating role of academic involvement. Journal of Applied Research in Higher Education, 15(5), 1752–1766. https://doi.org/10.1108/JARHE-06-2022-0185
  • Patwal, A. S., Rana, V., & Pathak, V. K. (2023). Predictors influencing the choice of lodging option: A systematic literature review of homestays. Journal of Tourism and Services, 14(26), 133–148. https://doi.org/10.29036/jots.v14i26.536
  • Chamoli, A., Pratap, S., & Uniyal, N. (2022). Developing Uttarakhand's local food market: The participation of women farmers. Journal of Contemporary Issues in Business and Government, 28(4), 1322. https://www.researchgate.net/publication/364291741_DEVELOPING_UTTARAKHAND'S_LOCAL_FOOD_MARKET_THE_PARTICIPATION_OF_WOMEN_FARMERS
  • Pandey, D., Kaplash, S., & Sarkar, D. (2022). The correlation between employee engagement and performance at a retail industry in Delhi. Journal of Contemporary Issues in Business and Government, 28(4), 1083–1093. (PDF) THE CORRELATION BETWEEN EMPLOYEE ENGAGEMENT AND PERFORMANCE AT A RETAIL INDUSTRY IN DELHI
  • Dabral, A., Uniyal, N., Sajwan, D., & Pratap, S. (2022). A research into the influences that impact millennial approach toward organic food and menu choices. NeuroQuantology, 20(8), 3590–3598. (PDF) A RESEARCH INTO THE INFLUENCES THAT IMPACT MILLENNIAL APPROACH TOWARD ORGANIC FOOD AND MENU CHOICES
  • Kant, S., Singh, S., & Chauhan, H. S. (2022). Green bar "A study on bar sustainability"/Bar verde: Un estudio sobre la sustentabilidad de los bares. Sustainability, Agri, Food and Environmental Research, 11(1), 2023. https://doi.org/10.7770/safer.v11i1.2926
  • Kant, S., Singh, S., & Chauhan, H. S. (2022). Future demand for river cruises in Uttar Pradesh and Bihar: A review. Towards Excellence, 14(3). https://doi.org/10.37867/TE140370
  • Sarita, Kumar, H., Mishra, S. K., & Swaroop, M. (2022). Transforming role of artificial intelligence in e-commerce. Journal of Positive School Psychology, 6(8), 4605–4615. (PDF) Transforming Role Of Artificial Intelligence In E- Commerce
  • Verma, A., Mishra, S. K., Swaroop, M., Shukla, V., & Rai, G. C. (2022). Access & benefit sharing and biodiversity: An overview of national and international legal regime. Seybold Report, 17(9), 1842–1860. researchgate.net/publication/370635783_ACCESS_BENEFIT_SHARING_AND_BIODIVERSITY_AN_OVERVIEW_OF_NATIONAL_AND_INTERNATIONAL_LEGAL_REGIME
  • Swaroop, M., Rawat, P. K., Mishra, S. K., & Narain, R. (2022). Sexual and gender-based violence in war crime: An overview of international legal regime. International Journal of Early Childhood Special Education, 14(5), 721. https://doi.org/10.9756/INTJECSE/V14I5.721
  • Bhagat, P. K., & Mishra, S. K. (2023), Role of DNA in Criminal Justice System and its Impact on Individual’s Right to Privacy, Annals of the Bhandarkar Oriental Research Institute CIV (2)
  • Bhagat, P. K., Rai, K. K., & Mishra, S. K. (2022). Digitalization vis-à-vis banking frauds in the age of COVID outbreak: A critical study. Shodhasamhita, 9(6), 137–147. https://www.researchgate.net/publication/361638891_DIGITALIZATION_VIS_A_VIS_BANKING_FRAUDS_IN_THE_AGE_OF_COVID_OUTBREAK_A_CRITICAL_STUDY
  • Sharma, A & Mishra, S. K. (2023). Access to Justice VIS - À - VIS A Critical Analysis of the Protection of Women from Domestic Violence Act 2005, Journal of Management and Entrepreneurship 17(1), 147 – 158.
  • Swaroop, M., Paricheta, R. K., & Mishra, S. K. (2022). Consumer protection: An issue in e-commerce. NIU International Journal of Human Rights, 9(1), 195–204. https://www.researchgate.net/publication/370635204_Dr_Munish_Swaroop_1
  • Mishra, S. K., Pooja, Singh, R. N., Rai, G. C., & Swaroop, M. (2022). A study on constitutional perspective and environmental protection in India. International Journal of Early Childhood Special Education, 14(7), 2333–2342. https://doi.org/10.48047/INTJECSE/V14I7.334
  • Mehra, K., Verma, A., Saxena, S., & Shaw, T. N. (2022). A need for legal recognition of live-in relationships in India: An empirical study. Journal of Positive School Psychology, 6(2). A Need For Legal Recognition Of Live-In Relationships In India: An Empirical Study | Journal of Positive School Psychology
  • Mehra, K., Verma, A., & Saxena, S. (2022). A comparative analysis of law relating to live-in relationships in different countries: How justified is it to recognize live-in relationships in India also? NeuroQuantology, 20(9), 5658–5670. (PDF) A Comparative Analysis of Law Relating to Live-in Relationships in Different Countries: How Justified Is It To Recognize Live-In Relationships In India Also?
  • Giri, R., Verma, A., & Saxena, S. (2022). Wildlife crime and forensics: Bridging the gap between prosecution and conviction of wildlife criminals. NeuroQuantology, 20(12), 779–792. (PDF) Wildlife Crime and Forensics (Bridging the Gapbetween Prosecution and Conviction of Wildlife Criminals)
  • Giri, R., Verma, A., & Saxena, S. (2022). “Gajah” in the legal arena: An analysis of law related to elephant in India. Journal of Northeastern University, 25(4), 2552-2560. (PDF) ‘GAJAH’ IN THE LEGAL ARENA AN ANALYSIS OF LAW RELATED TO ELEPHANT IN INDIA.
  • Pokhriyal, F., & Verma, A. (2022). Prison reforms and socio legal changes in India. International Journal of Early Childhood Special Education, 14(3), 11009–11016. 11457_Internationaljournalofearlychildhoodspecialeducationint-jecse_12-34-16.pdf
  • Verma, A., Saxena, S., & Pooja. (2023). Maternity leave in India: A right to motherhood. Shodha Prabha, 48(4), 101–106. Shri Lal Bahadur Shastri Rashtriya Sanskrit Vidyapeetha. (PDF) MATERNTIY LEAVE IN INDIA: A RIGHT TO MOTHERHOOD
  • Saxena, S., Verma, A., & Pooja. (2023). A profound study on right to menstrual health and the menstrual leave debate. Madhya Bharti: Humanities and Social Sciences, 83(23), 136–141. (PDF) A PROFOUND STUDY ON RIGHT TO MENSTRUAL HEALTH AND THE MENSTRUAL LEAVE DEBATE
  • Alexopoulos, C., Saxena, S., & Saxena, S. (2023). Natural language processing (NLP)-powered legal A(t)Ms (LAMs) in India: Possibilities and challenges. Journal of the Knowledge Economy, 15, 8513–8533. https://doi.org/10.1007/s13132-023-01450-2
  • Rai, K. K., & Agarwal, S. (2023). News media and digital platform: A comparative study of bargaining laws in Australia and Canada with reference to India. Madhya Bharti - Humanities and Social Sciences, 83(23), 97–108. https://www.researchgate.net/publication/371450283_NEWS_MEDIA_AND_DIGITAL_PLATFORM_A_COMPARATIVE_STUDY_OF_BARGAINING_LAWS_IN_AUSTRALIA_AND_CANADA_WITH_REFERENCE_TO_INDIA
  • Rai, K. K., & Agarwal, S. (2022). Crisis cartel regime vis-à-vis COVID pandemic in the healthcare sector: A comparative legal study of India, Australia, and Singapore. Rabindra Bharati Journal of Philosophy, 23(11), 91–98. https://www.researchgate.net/publication/361785195
  • Rai, K. K. (2022). Enforceability of browse-wrap agreements vis-à-vis electronic contract. Pragyaan: Journal of Law, 12(1), 10–17. https://www.researchgate.net/publication/367090619_Enforceability_of_Browse-Wrap_Agreements_vis-a-vis_Electronic_Contract
  • Sharma, A. (2021). Role of ADR in the healthcare sector on resolving medical malpractice disputes. International Journal of Law Management & Humanities, 4(6), 1019–1028. https://doi.org/10.10000/IJLMH.112351
  • Bhagat, P. K. & Sharma, A. (2022), Adoption Laws Among Different Religion in India: A Comparative Study, NIU International Journal of Human Rights 9(1).
  • Juneja, A. (2022). Linguistic nations and Indian nationalism: An exposition of divergence. Explorations, ISS E-journal of the Indian Sociological Society, 6(2), 209–227. Indian Sociological Society. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hqZr5sAAAAAJ&citation_for_view=hqZr5sAAAAAJ:d1gkVwhDpl0C
  • Yadawa, S. K. (2023, January 1). Understanding the friction between executive and judiciary and why collegium needs more transparency. Outlook. SSRN. https://ssrn.com/abstract=5361707
  • Alam, S. (2023). Women’s oppression in the writings of Qurratulain Hyder. Anhad Lok, 8(4), 4–8. Vyanjana Art and Culture Society. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=O7zXi1EAAAAJ&citation_for_view=O7zXi1EAAAAJ:8k81kl-MbHgC
  • Alam, S. (2023). COVID-19 and gender-based violence: Examining the risks and response measures. Kutap, 6(8), 81–89. Pathak Publication. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=O7zXi1EAAAAJ&citation_for_view=O7zXi1EAAAAJ:0EnyYjriUFMC
  • Alam, S. (2023). Role of Urdu newspapers in Indian freedom struggle. Education and Society, 1(2023), 198–206. Indian Institute of Education. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=O7zXi1EAAAAJ&citation_for_view=O7zXi1EAAAAJ:5nxA0vEk-isC

Conference

  • Sharma, A. (2022, April 14). Nexus between criminal liability & juvenile justice. Paper presented at The English Educators Society, Ambajogai, Maharashtra.
  • Swaroop, M., & Verma, A. (2022, November 12–13). National Education Policy, 2020 and environment education: Challenges and opportunities. Paper presented at the Centre for Regulatory Studies, Governance and Public Policy, WBNUJS, Kolkata & Centre for Environmental Law, Advocacy and Research, NLU Assam.
  • Rai, K. K. (2023, February 10–11). International investment treaties and national governance: A bilateral investment treaty policy change – An Indian perspective. Paper presented at the School of Law, IMS Unison University, Dehradun.
  • Swaroop, M. & Bhagat, P. K. (2023, February 10–11). Resolution of international armed conflicts through IDR in a globalised world. Paper presented at the School of Law, IMS Unison University, Dehradun.
  • Saxena, S. (2023, February 10–11). Challenges faced for the grant of permission for euthanasia due to difference in jurisdiction & its dispute resolution: With reference to human rights. Paper presented at the School of Law, IMS Unison University, Dehradun.
  • Sharma, A. & Mishra, S. K. (2023, February 10–11). Role of international mediation in resolving disputes. Paper presented at the School of Law, IMS Unison University, Dehradun.
  • Shukla, V. (2023, February 10–11). Resolving international IP disputes through mediation: A smarter, convenient and hassle-free way. Paper presented at the School of Law, IMS Unison University, Dehradun.
  • Dwivedi, A. K. (2023, February 10–11). International arbitration in the digital era. Paper presented at the School of Law, IMS Unison University, Dehradun.
  • Verma, A., & Swaroop, M. (2023, March 27). Intellectual property rights in globalised world, contemporary society and economics. Paper presented at the University Institute of Law, Punjab University Regional Centre, Ludhiana.
  • Swaroop, M. (2023, March 27). Emerging technologies & sustainable business development. Paper presented at the School of Management, IMS Unison University, Dehradun.
  • Rai, K. K. (2023, March 18–19). Crisis cartel and Covid pandemic in the essential commodities sector: A comparative study of India, Australia and Singapore. Paper presented at Gujarat National Law University, Gandhinagar.
  • Rai, K. K. (2023, March 27–28). Product liability regime with reference to food sector in India: A comparative analysis in relation to United States of America. Paper presented at the School of Management, IMS Unison University, Dehradun.
  • Kumar, A. (2023, March 27). Artificial intelligence in intellectual property rights: Issues and challenges. Paper presented at Punjab University.
  • Kumar, A. (2023, March 27–28). Indirect tax compliances: An analysis of Indian indirect tax compliance determinants. Paper presented at the School of Management, IMS Unison University, Dehradun.
  • Mishra, S. K. (2023, March 2–3). Cyber security threats: A never-ending challenge for e-commerce. Paper presented at Amity University, Madhya Pradesh.
  • Mishra, S. K. (2023, March 27–28). Effectiveness of the one-woman board member mandate under the Companies Act 2013. Paper presented at the School of Management, IMS Unison University, Dehradun.
  • Mishra, S. K. (2023, March 27–28). Role of e-governance in a welfare state: A critical study. Paper presented at the School of Management, IMS Unison University, Dehradun.
  • Rai, K. K., & Kumar, A. (2023, April 27). Inadequate recognition of sustainable innovative practices of household women in intellectual property rights. Paper presented at the Conference on Women & Intellectual Property, Himachal Pradesh National Law University, Shimla.
  • Kumar, A., & Rai, K. K. (2023, April 22). Flat tax rate in Indian scenario: Rolling an even dice on unevenly surface. Paper presented at Maharashtra National Law University, Mumbai.
  • Swaroop, M. (2023, April 15–16). Constitutional morality vis-à-vis social morality. Paper presented at the Conference on Constitutional Law of India: Emerging Issues and Challenges, Siddharth Law College, Dehradun.

Book Chapter

  • Saxena, S., & Pradhan, A. K. (Eds.). (2022). Internet of things: Security and privacy in cyberspace (Vol. 1). Springer Singapore. https://doi.org/10.1007/978-981-19-1585-7
  • Rana, V., & Prabakaran, M. (2022). Challenging the status quo: Gendered empowerment and change. Bharti Publications.