School of Mass Communication

BA Journalism and Mass Communication

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BA Journalism and Mass Communication is a three year degree program spread across six semesters aimed at providing professional training required to qualify for entry-level positions in media industry. Special emphasis is laid on hands-on practical skills in all forms of media, with a sound understanding of theory and the current developments in the area of Mass Communication.

At the end of the fourth semester, students go for a compulsory four to six weeks internship with a media organization of repute. This training helps the students to experience the practical side of the media world. Additionally, grooming the students in effective communication skills and training on the field is provided to better prepare the students for the demands of the media industry.

Why Pursue a BA (Journalism and Mass Communication) from IMS Unison University?

  • Catch them Young’ Philosophy: This ‘Catch them Young’ philosophy gives the career an early direction and ensures strong roots. Mass Communication and Journalism as a discipline has always enjoyed a commanding status in the society.
  • Outstanding Industry Interface: Regular interactions, guest lectures and workshops from stalwarts of the Media Industry and Academia from India as well as abroad makes them more informed professionals in the making
  • Excellent Placement Opportunities: The University provides excellent placement opportunities to BA (Journalism and Mass Communication) students in top Media houses, production units and print, electronic and radio stations. The students after successfully completing BA Journalism and Mass Communication take up starting level roles in different organizations of repute.
  • Best Media Labs in the region: ‘Opportunity to practice in-house’: The University boasts of excellent state of the art Media Labs (print, electronic and radio) that are one of their kind in the entire region to make the students practice and learn in house. The students produce documentaries in-house
  • Unison Times Newspaper published in-house: An Intra University newspaper 'Unison Times is published in-house by the students of School of Mass Communication and is circulated throughout the University. The students are involved in the process of creating news and presenting it through Unison Times.
  • Mentoring System: Every student is assigned a faculty mentor every academic term to track the progress of the student on a regular basis. The faculty mentor will communicate regularly with the parents to update on the progress of their ward.
  • Various certification programs are organized in association with our training partners to enhance the professional skills of our students so that they have a competitive edge. The program that is incorporated in the curriculum is.
  • Certification in MS Office: IMS Unison University, in academic alliance with leading service provider shall offer a competency development programs in MS Office (MS Excel, MS Word, MS Power Point & Outlook). This program is intended to equip the students with highend competencies in usage of MS Office and at the end of this program a certificate will be accorded to the students successfully completing the program.
  • The BA (Journalism and Mass Communication) program helps one to get into starting - level jobs in areas like print, radio, TV, production houses, event management firms, advertising agencies and PR firms. They are well equipped to assume diverse roles like that of a reporter, copywriter, PR officer, radio jockey, editor, designer, news analyst, news reader, columnist, event manager and many more.
  • Online at the University website:
    After filling the "Enquiry Form" the candidate is required to fill the "Registration Form" and pay an registration fee of Rs. 1250/- online through Debit Card / Credit Card /Net Banking. On successful payment of registration fee, a receipt will be generated by the system. You will have to save this registration number for all your future reference. You are required to scan and email this receipt along with documents to along with the scanned copies of all the documents required.
  • The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
  • After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
  • You shall remain in constant touch with our Admission office to know about the status of your registration.
  • Admission Process:
    Aptitude Test and Personal Interview.
  • Interested candidates can register themselves at the University website or personally visit the University Admission Office to complete the registration process.
  • All eligible candidates will have to appear for a round of Personal Interview. Merit will be formed on the basis of the percentage of marks obtained in Class XII and performance in the personal interview.
  • Admission Criteria:
    Merit List prepared on the basis of class 12th marks and Personal Interview
  • Admission Process:
  • A: Entrance Test
    Admission in Ph.D Program will be through a screening of candidates through a Written Entrance Test conducted by the University or any other equivalent test such as JRF/NET/SLET/GATE etc.
  • B: Preparation of Merit List
    Merit list for admission to Ph.D program shall be prepared by Department according to the following criteria
    1- 30% weightage to the percentage marks of Master's Degree Examination.
    2- 30% weightage to the entrance test score of IUU/JRF/NET/SLET/GATE/any other equivalent exam.
    3- 40% weightage to the personal interview, which will be conducted by a Panel of experts at IMS Unison University, Dehradun (Preference would be given to the candidates with good publication records such as books, papers in National/ International Journals and paper presentation experiences in National/International Conferences and those with prior teaching and research experience or candidates from industry having made exceptional contribution in their area of work would be given an important consideration).

Online application process


Fill and confirm the registration form


Pay registration fee using any online method


Get registration No. on successful payment

Download fee document BA (Journalism and Mass Communication)

Fee (2019-20)


1. 40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question

2. *For the Ph.D. scholars, who are required to continue beyond the fourth year, the fee to be paid shall be equivalent to the fee applicable for the fourth year of the program. The thesis submission fee shall be payable in the year of thesis submission.

BA (Journalism and Mass Communication)

Program Curriculum