School of Mass Communication

B.A. in Journalism & Mass Communication/ B.A. in Journalism & Mass Communication (Hons.)

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  • Eligibility
  • Type
  • Application starts
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  • Admission Process

B.A in Journalism & Mass Communication/B.A in Journalism & Mass Communication (Hons.) is a Four Year degree program with exit options of Certificate after 1 year, Diploma after 2 years, B.A. Degree after 3 years and B.A in Journalism & Mass Communication/B.A in Journalism & Mass Communication (Hons.) Degree after 4 years. This program is spread across 8 semesters aimed at providing professional training required to qualify for the current digitization in contemporary media industry. This course also provides Major and Minor in eight different areas including Print Media, Radio, TV, Digital Media, Advertising and Public Relations, Graphic Design, Video Film Design and Animation Film Design. Special emphasis is laid on hands-on practical skills in all these areas with a sound understanding of theory and current developments in the Media Industry.

At the end of Semester IV and Semester VIII, students are sent for rigorous internship training with media organizations of repute. These trainings help students to experience the practical side of the media world. Additionally, training on the field is provided to better prepare the students for the demands of the media industry.

Why pursue a B.A in Journalism & Mass Communication/B.A in Journalism & Mass Communication (Hons.) from IMS Unison University?

  • ‘Catch them Young “Philosophy. This “Catch them Young” Philosophy gives the career an early direction and ensures strong roots. Mass Communication as a discipline has always enjoyed a commanding status in society.
  • Outstanding Industry Interface: Regular interactions, guest lectures and workshops from stalwarts of the Media Industry and Academia from India as well as abroad makes students more informed professionals in the making.
  • Excellent Placement Opportunities: The University provides excellent placement opportunities to B.A in Journalism & Mass Communication/B.A in Journalism & Mass Communication (Hons.)- students in top Media houses, production units and print, electronic and radio stations. The students after successfully completing their degree take up entry level roles in different organizations of repute.
  • Best Media Labs In the region: ‘Opportunity to practice in-house': The University boasts of excellent state of the art Mass Communication Labs that are one of their kind in the entire region, to make the students practice and learn in house. The students produce different programs for Print, Radio, Television, Film, Documentaries Graphics , Animation and Digital platforms in-house.
  • Unison Times Newspaper published In-house: Campus newspaper 'Unison Times is published in-house by the students of School of Mass Communication is circulated throughout the University. The students are involved in the process of creating and presenting news through Unison Times.
  • Mentoring System: Every student is assigned a faculty mentor every academic term to track the progress of the student on a regular basis. The faculty mentor communicates regularly with parents to update on the progress of their ward.

Career Opportunities

  • The B.A in Journalism & Mass Communication/B.A in Journalism & Mass Communication (Hons.) Program prepares a student for media & communication industry, academics and even higher education from India or abroad. Depending on the year exiting in the student can aspire for higher education post BA and BA Hons and Doctoral, post 5 years. It helps one to get into entry-level jobs in areas like Print Media, Radio, TV, Digital Media, Advertising and Public Relations, Graphic Design, Video Film Design and Animation Film Design. They are wellequipped to assume diverse roles like that of a reporter, copywriter, PR officer, radio jockey, editor, graphic designer, news analyst, news reader, columnist, event manager and many more.

Apply Online

  • Online at the University website:
    After filling the "Registration Form”, the candidate has to pay a registration fee of Rs. 1000/- either online through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the University. On successful payment of registration fee, a receipt will be generated by the system. You will have to save this registration number for all your future reference. You are required to scan and email this receipt along with documents to admission@iuu.ac along with the scanned copies of all the documents required.
    Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1000/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University.
  • The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
  • After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
  • You shall remain in constant touch with our Admission office to know about the status of your registration.
  • Admission Process:
    General Aptitude Test & Personal Interview.
  • Interested candidates can register themselves at the University website www.iuu.ac or personally visit the University Admission Office to complete the registration process.
  • All eligible candidates will have to appear for a round of General Aptitude Test & Personal Interview. Merit will be formed on the basis of marks scored in class XII, GAT and PI Scores.

Online application process

1

Fill and confirm the registration form

2

Pay registration fee using any online method

3

Get registration No. on successful payment

Download fee document B.A in Journalism & Mass Communication/B.A in Journalism & Mass Communication (Hons.)

Fee (2024-25)

Note

25% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question

B.A in Journalism & Mass Communication/B.A in Journalism & Mass Communication (Hons.)

Program Curriculum

S. No. Course Code Course Name
1 BMC101 Introduction to Communication and Media
2 BMC102 Fundamentals of Communication Design
3 BMC103 History of Media, Art and Design
4 BMC104 Media and Governance
5 BMC105 Basics of Advertising
6 BMC105P Basics of Advertising (Practical)
7 BMC106 Journalism: Concept and Practices
8 BMC107 Functional English
9 BMC108P Understanding OTT Technology
10 BMC109P Office Management with MS Word, MS Excel and PowerPoint (Basic Level)
S. No. Course Code Course Name
1 BMC111 Print Media
2 BMC111P Print Media (Practical)
3 BMC112 Electronic Media: Concepts and Practices
4 BMC112P Electronic Media: Concepts and Practices (Practical)
5 BMC113 Writing For Media
6 BMC114 Digital Photography
7 BMC114P Digital Photography (Practical)
8 BMC115 Basics of Public Relations
9 BMC116 Public Speaking
10 BMC117 YouTube Broadcasting
11 BMC117P Office Management with MS Word, MS Excel and PowerPoint (Intermediate Level)
S. No. Course Code Course Name
1 BMC201 Radio Production
2 BMC201P Radio Production (Practical)
3 BMC202 Television Journalism and Production
4 BMC202P Television Journalism and Production (Practical)
5 BMC203 Corporate Communication
6 BMC204 Newsroom Practices and Anchoring Skills
7 BMC205 Science and Health Communication
8 BMC206P Personality Development and Soft Skills
9 BMC207 Understanding Artificial Intelligence
10 BMC208P Office Management with MS Word, MS Excel and MS Outlook (Advance Level)
S. No. Course Code Course Name
1 BMC211 Digital Media
2 BMC211P Digital Media (Practical)
3 BMC212 Video Film Design
4 BMC212P Video Film Design (Practical)
5 BMC213 Animation Film Design
6 BMC214P Animation Film Design (Practical)
7 BMC215 Media Literacy
8 BMC216 Media and Data Management
9 BMC217 Hindi Language and Media
10 BMC218 Fake News and Fact Checking
11 BMC220 Sustainable Development and Media
S. No. Course Code Course Name
1 BMC301 Media Laws and Ethics
2 BMC302 Advertising and Public Relations Campaign Design
3 BMC302P Advertising and Public Relations Campaign Design (Practical)
4 BMC303 Mobile Journalism
5 BMC303P Mobile Journalism (Practical)
6 BMC304 Graphic Design
7 BMC304P Graphic Design (Practical)
8 BMC305 Media Psychology
9 BMC306 News Analysis
10 BMC307 Internship and Viva-Voce
S. No. Course Code Course Name
1 BMC311 Theories and Models of Communication
2 BMC312 Event Management
3 BMC313 Cyberculture
4 Major Core-I
5 Major Core-II
6 Major Core -III
7 Major Core -IV
8 Minor – I
9 Minor – II
10 BMC314 Social Responsibility & Community Engagement

PRINT MEDIA (PMT)

S. No. Course Code Course Name
1 PMT 301 MC Reporting and Writing for Print Media
2 PMT 301(P)MC Reporting and Writing for Print Media (Practical)
3 PMT 302 MC Editing for Print Media
4 PMT 302(P)MC Editing for Print Media (Practical)

RADIO (RBT)

S. No. Course Code Course Name
1 RBT 101 C Writing and Recording for Radio
2 RBT 101(P) C Writing and Recording for Radio (Practical)
3 RBT 102 C Editing Tools and Techniques for Radio
4 RBT 102 (P) C Editing Tools and Techniques for Radio (Practical)

TELEVISION (TPP)

S. No. Course Code Course Name
1 TPP 101 C Writing and Reporting for Television
2 TPP 101(P) C Writing and Recording for Television (Practical)
3 TPP 102 C Editing Tools and Techniques for Television
4 TPP 102 (P) C Editing Tools and Techniques for Television (Practical)

DIGITAL MEDIA (DMT)

S. No. Course Code Course Name
1 DMT 101 C Writing and Reporting for Digital Media
2 DMT 101(P) C Writing and Recording for Digital Media (Practical)
3 DMT 102 C Editing Tools and Techniques for Digital Media
4 DMT 102 (P) C Editing Tools and Techniques for Digital Media (Practical)

ADVERTISING AND PUBLIC RELATIONS (APR)

S. No. Course Code Course Name
1 APR 101 C Writing and Reporting for Advertising and Public Relations
2 APR 101(P) C Writing and Recording for Advertising and Public Relations (Practical)
3 APR 102 C Editing Tools and Techniques for Advertising and Public Relations
4 APR 102 (P) C Editing Tools and Techniques for Advertising and Public Relations (Practical)

GRAPHIC DESIGN (GPD)

S. No. Course Code Course Name
1 GPD 101 C Publication and Packaging Design
2 GPD 101(P) C Publication and Packaging Design (Practical)
3 GPD 102 C Information and Motion Design
4 GPD 102 (P) C Information and Motion Design (Practical)

VIDEO FILM DESIGN (VFD)

S. No. Course Code Course Name
1 VFD 101 C Cinematography and Editing Techniques for Video Film Design
2 VFD 101(P) C Cinematography and Editing Techniques for Video Film Design (Practical)
3 VFD 102 C YouTube and Mobile Filmmaking
4 VFD 102 (P) C YouTube and Mobile Filmmaking (Practical)

ANIMATION FILM DESIGN (AFD)

S. No. Course Code Course Name
1 AFD 101 C Pre-Production and Post-Production Design for Animation
2 AFD 101(P) C Pre-Production and Post-Production Design for Animation (Practical)
3 AFD 102 C 2D and 3D Film Production
4 AFD 102 (P) C 2D and 3D Film Production (Practical)

(Hons.)

S. No. Course Code Course Name
1 BMC401 Research Methodology
2 BMC402 Elective I (Specialization)
3 BMC402P Elective II (Specialization)
4 BMC403 Development Communication
5 BMC404 Data Journalism
6 BMC404P Data Journalism (Practical)
7 BMC405 Film Studies and Appreciation
8 BMC406 Media, Culture and Society
9 BMC407 Proposal Writing (Dissertation /Practice Based Project)

(Hons. with Research)

S. No. Course Code Course Name
1 BMC401 Research Methodology
2 BMC402 Elective I (Specialization)
3 BMC402P Elective II (Specialization)
4 BMC403 Development Communication
5 BMC404 Data Journalism
6 BMC404P Data Journalism (Practical)
7 BMC405 Film Studies and Appreciation
8 BMC406 Media, Culture and Society
9 BMC407 Proposal Writing (Research Synopsis)

(Hons.)

S. No. Course Code Course Name
1 BMC407 Media Management and Entrepreneurship
2 BMC408 Advanced Media Technology
3 BMC409P Advanced Media Technology (Practical)
4 BMC410 Digital Marketing
5 BMC411P Digital Marketing (Practical)
6 BMC412 Media, Gender & Human Rights
7 BMC413P Research Training & Presentation
8 BMC414 Dissertation / Practice-Based Project

(Hons. with Research)

S. No. Course Code Course Name
1 BMC407 Communication Research in Area of Specialization
2 BMC408 Media Analysis
3 BMC409P Research Publication & Ethics
4 BMC410 Digital Marketing
5 BMC411P Digital Marketing (Practical)
6 BMC412 Media, Gender & Human Rights
7 BMC413P Research Training & Presentation
8 BMC414 Research Project

PRINT MEDIA (PMT)

S. No. Course Code Course Name
1 SRP402SE Specialized Reporting: Processes and Techniques
2 SRP402(P)SE Specialized Reporting: Processes and Techniques (Practical)

RADIO (RBT)

S. No. Course Code Course Name
1 DAB402SE Digital Audio Broadcasting and Production
2 DAB402(P)SE Digital Audio Broadcasting and Production (Practical)

TELEVISION (TPP)

S. No. Course Code Course Name
1 DTB402SE Digital Television Broadcasting
2 DTB402(P)SE Digital Television Broadcasting (Practical)

DIGITAL MEDIA (DMT)

S. No. Course Code Course Name
1 DCC402SE Digital Content Creation and Management
2 DCC402(P)SE Digital Content Creation and Management (Practical)

ADVERTISING AND PUBLIC RELATIONS (APR)

S. No. Course Code Course Name
1 APR 101 E Advertising Design and Public Relations
2 APR 102 E(P) Advertising Design and Public Relations (Practical)

GRAPHIC DESIGN (GPD)

S. No. Course Code Course Name
1 ADG402SE Advertising and Product Graphic Design
2 ADG402(P)SE Advertising and Product Graphic Design (Practical)

VIDEO FILM DESIGN (VFD)

S. No. Course Code Course Name
1 DSF402SE Documentary and Short Filmmaking
2 DSF402(P)SE Documentary and Short Filmmaking (Practical)

ANIMATION FILM DESIGN (AFD)

S. No. Course Code Course Name
1 CED402SE Character and Environment Design
2 CED402(P)SE Character and Environment Design (Practical)
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