School of Management

BBA (Bachelor of Business Administration)

  • Course Name
  • Duration
  • Eligibility
  • Type
  • Application starts
  • Last date of application
  • Admission Process

The Bachelor of Business Administration (BBA) is a Three Year Full-Time Program spread across six semesters and designed to set a strong foundation for future managers. It equips the students with a range of analytical, strategic, leadership & business skills.

During the first two years of the program, students are given an overview of business strategies, analytical tools, accounting and financial management. In the third year, students are allowed to choose their areas of specialization, and they are required to do live projects in alliance with industry and under the guidance of their project mentors. The program offers ample choice of dual specialization in the areas of Marketing, Finance, Human Resource, Entrepreneurship and Family Business and Business Analytics.The student has the option of taking up a Summer Internship/Social Project after second year and Optional Open Elective from other schools.

Why Pursue a BBA from IMS Unison University?

  • 1- Practical Learning: The design and delivery of the program provides for progressive understanding of the domain of Business Management through theory as well as practice by way of Case studies, Industry Interactions and Internships.
  • 2- Placement Assistance: 100% placement assistance is given to job aspiring students. Some brands that hire BBA students regularly are Wipro, IBM,, JARO Education, Extramarks, AXIS Bank etc.
  • 3- Mentoring System: Every student is assigned a faculty mentor every academic term to track the progress of the student on a regular basis. The faculty mentor communicates regularly with the parents to update on the progress of their wards.

Our Program

  • Various certification programs are organized in association with our training partners to enhance the professional skills of our students so that they have a competitive edge. The program that is incorporated in the curriculum is
  • National Study Tour (Optional): A National study tour is organized for the students which not only facilitates interface with the Industry but also provides the students with a cultural overview. These provide the students the opportunity of learning through travel, especially to places that they may not otherwise get to visit, an opportunity for close interaction with peers that students enjoy so much, and a chance for the Faculty to observe and interact with the student in a structure different from and more informal than the classroom.
  • International National Study Tour (Optional):An optional international study tour is designed to provide the students with a first-hand experience and engage the students in different training programs/ talks at a University of repute, visiting headquarters or prime facilities owned by several leading industrial brands, and undertaking a guided cultural and heritage exposure tour.

Career Opportunities

  • The students are able to get into starting level jobs immediately after the successful completion of the program and then can grow with the company they join. Graduates have a wide range of career paths - Sales, Services, FMCG, Finance, Banking, Operations, and Logistics - to name a few key sectors.

Apply Online

  • Online at the University website:
    After filling the "Registration Form”, the candidate has to pay a registration fee of Rs. 1000/- either online through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the University. On successful payment of registration fee, a receipt will be generated by the system. You will have to save this registration number for all your future reference. You are required to scan and email this receipt along with documents to along with the scanned copies of all the documents required.
    Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1000/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University.
  • The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
  • After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
  • You shall remain in constant touch with our Admission office to know about the status of your registration.
  • Admission Process:
    Personal Interview.
  • Interested candidates can register themselves at the University website or personally visit the University Admission Office to complete the registration process.
  • All eligible candidates will have to appear for a round of Personal Interview. Merit will be formed on the basis of marks obtained in class XII, and Personal Interview Scores.

Online application process


Fill and confirm the registration form


Pay registration fee using any online method


Get registration No. on successful payment

Download fee document BBA (Bachelor of Business Administration)

Fee (2021-22)


40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question

BBA (Bachelor of Business Administration)

Program Curriculum

S. No. Course Code Course Name
1 BBA 101 Principles of Management
2 BBA 102 Financial Accounting
3 BBA 103 Principles of Microeconomics
4 BBA 104 Environmental Studies
5 BBA 105 Business Communication
6 BBA 106 P IT for Managers
S. No. Course Code Course Name
1 BBA 201 Management Accounting
2 BBA 202 Business Mathematics
3 BBA 203 Principles of Macroeconomics
4 BBA 204 Principles of Marketing
5 BBA 205 Human Resource Management
6 BBA 206 Legal Aspects of Business
S. No. Course Code Course Name
1 BBA 301 Business Statistics
2 BBA 302 Indian Economy
3 BBA 303 Business Research Methods
4 BBA 304 Fundamentals of Financial Management
5 BBA 305 Production and Operations Management
6 BBA 306 Business Environment
7 BBA 307 P Soft Skills and Personality Development
S. No. Course Code Course Name
1 BBA 401 Operations Research
2 BBA 402 Company Law
3 BBA 403 International Business
4 BBA 404 Essentials of Organizational Behavior
5 BBA 405 E-Commerce
6 BBA 406 Business Ethics and CSR
7 BBA 407 P Statistical Software Package
S. No. Course Code Course Name
1 BBA 501 Business Policy and Strategy
2 - Specialisation-I Core – 1
3 - Specialisation-II Core – 1
4 - Specialisation-I Core – 2
5 - Specialisation-II Core – 2
6 - General Elective (Compulsory)
7 BBA 502 S Term Project
S. No. Course Code Course Name
1 BBA 601 S Comprehensive Viva Voce
2 - Specialisation-I Core – 3
3 - Specialisation-II Core – 3
4 - Specialisation – I Elective
5 Specialisation – II Elective
6 BBA OPE Open Elective (Optional)*
7 - PDP (Non Credit)


S. No. Course Code Course Name
1 MRM 101 C Consumer Behavior
2 MRM 102 C Marketing of Services
3 MRM 103 C Integrated Marketing Communication
4 MRM 104 E Sales and Sales Force Management
5 MRM 105 E Product and Brand Management
6 MRM 106 E Retail Marketing


S. No. Course Code Course Name
1 FIN 101 C Security Analysis and Portfolio Management
2 FIN 102 C Indian Financial System
3 FIN 103 C Merchant Banking and Financial Services
4 FIN 104 E Corporate Tax Planning
5 FIN 105 E Insurance and Risk Management
6 FIN 106 E Banking: Theory, Law and Practices


S. No. Course Code Course Name
1 HRM 101 C Human Resource Planning and Development
2 HRM 102 C Industrial Relations and Labor Laws
3 HRM 103 C Training and Development
4 HRM 104 E Performance Management and Appraisal
5 HRM 105 E Counseling and Negotiation Skills for Managers
6 HRM 106 E Compensation Management


S. No. Course Code Course Name
1 EFB 101 C Entrepreneurship Development
2 EFB 102 C Family Business Management
3 EFB 103 C Feasibility Study & Business Plan
4 EFB 104 E Start-up Ecosystem in India
5 EFB 105 E Entrepreneurial Marketing
6 EFB 106 E Entrepreneurial Finance


S. No. Course Code Course Name
1 BAN 101 C Data Analytics with R
2 BAN 102 C Business Intelligence: Concepts, Tools, and Applications
3 BAN 103 C Business Intelligence and Data Warehousing
4 BAN 104 E Marketing Analytics
5 BAN 105 E HR Analytics
6 BAN 106 E Financial Analytics
Apply Now