The BBA program provides quality education to aspiring students, wishing to take up junior executive positions in industry and business, besides providing opportunities for entrepreneurship and self-employment. With a rigorous curriculum, the program equips the students with conceptual, analytical, and communication skills leading to excellent performance and committed service to the industry.
The first two years of the program offer a solid foundation in various functional areas of management such as finance and accounting, business economics, marketing, operations, and human resource management, besides analytical tools, and techniques, and legal, ethical, social and strategic aspects. In the third year, the students are given dual specialization options from among Marketing, Finance, Digital Marketing, Human Resource Management, and International Business. Students also carry out live projects in alliance with the industry under the guidance of their project mentors.
Regular and ongoing tracking of the students' progress by faculty mentors and 100 percent placement assistance are prominent features of the program.
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40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 101 | Principles of Management |
2 | BBA 102 | Financial Accounting |
3 | BBA 103 | Principles of Microeconomics |
4 | BBA 104 | Environmental Studies |
5 | BBA 105 | Business Communication |
6 | BBA 106 P | IT for Managers |
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 201 | Management Accounting |
2 | BBA 202 | Business Mathematics |
3 | BBA 203 | Principles of Macroeconomics |
4 | BBA 204 | Principles of Marketing |
5 | BBA 205 | Human Resource Management |
6 | BBA 206 | Legal Aspects of Business |
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 301 | Business Statistics |
2 | BBA 302 | Indian Economy |
3 | BBA 303 | Business Research Methods |
4 | BBA 304 | Fundamentals of Financial Management |
5 | BBA 305 | Production and Operations Management |
6 | BBA 306 | Business Environment |
7 | BBA 307 P | Soft Skills and Personality Development |
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 401 | Operations Research |
2 | BBA 402 | Company Law |
3 | BBA 403 | International Business |
4 | BBA 404 | Essentials of Organizational Behavior |
5 | BBA 405 | E-Commerce |
6 | BBA 406 | Business Ethics and CSR |
7 | BBA 407 P | Statistical Software Package |
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 501 | Business Policy and Strategy |
2 | - | Specialization-I Core – 1 |
3 | - | Specialization-II Core – 1 |
4 | - | Specialization-I Core – 2 |
5 | - | Specialization-II Core – 2 |
6 | - | General Elective (Compulsory) |
7 | BBA 502 S | Term Project |
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 601 S | Comprehensive Viva Voce |
2 | - | Specialization-I Core – 3 |
3 | - | Specialization-II Core – 3 |
4 | - | Specialization – I Elective |
5 | Specialization – II Elective | |
6 | BBA OPE | Open Elective (Optional)* |
7 | - | PDP (Non Credit) |
S. No. | Course Code | Course Name |
---|---|---|
1 | GEN 101 E | Supply Chain Management |
2 | GEN 102 E | Total Quality Management |
3 | GEN 103 E | Project Management |
4 | GEN 104 E | Consumer Affairs |
5 | GEN 105 E | India’s Diversity & Business |
S. No. | Course Code | Course Name |
---|---|---|
1 | MRM 101 C | Consumer Behavior |
2 | MRM 102 C | Marketing of Services |
3 | MRM 103 C | Integrated Marketing Communication |
4 | MRM 104 E | Sales and Sales Force Management |
5 | MRM 105 E | Product and Brand Management |
6 | MRM 106 E | Retail Marketing |
S. No. | Course Code | Course Name |
---|---|---|
1 | FIN 101 C | Security Analysis and Portfolio Management |
2 | FIN 102 C | Indian Financial System |
3 | FIN 103 C | Merchant Banking and Financial Services |
4 | FIN 104 E | Corporate Tax Planning |
5 | FIN 105 E | Insurance and Risk Management |
6 | FIN 106 E | Banking: Theory, Law and Practices |
S. No. | Course Code | Course Name |
---|---|---|
1 | HRM 101 C | Human Resource Planning and Development |
2 | HRM 102 C | Industrial Relations and Labor Laws |
3 | HRM 103 C | Training and Development |
4 | HRM 104 E | Performance Management and Appraisal |
5 | HRM 105 E | Counseling and Negotiation Skills for Managers |
6 | HRM 106 E | Compensation Management |
S. No. | Course Code | Course Name |
---|---|---|
1 | EFB 101 C | Entrepreneurship Development |
2 | EFB 102 C | Family Business Management |
3 | EFB 103 C | Feasibility Study & Business Plan |
4 | EFB 104 E | Start-up Ecosystem in India |
5 | EFB 105 E | Entrepreneurial Marketing |
6 | EFB 106 E | Entrepreneurial Finance |
S. No. | Course Code | Course Name |
---|---|---|
1 | BAN 101 C | Data Analytics with R |
2 | BAN 102 C | Business Intelligence: Concepts, Tools, and Applications |
3 | BAN 103 C | Business Intelligence and Data Warehousing |
4 | BAN 104 E | Marketing Analytics |
5 | BAN 105 E | HR Analytics |
6 | BAN 106 E | Financial Analytics |
S. No. | Course Code | Course Name |
---|---|---|
1 | MRM 101 C | Consumer Behavior |
2 | DMT 102 C | Digital Marketing Fundamentals |
3 | MRM 103 C | Integrated Marketing Communication |
4 | DMT 104 E | Search Engine Marketing and SEO |
5 | MRM 105 E | Product and Brand Management |
6 | DMT 106 E | Social Media Marketing |