School of Management
B.B.A/B.B.A (Hons.)
- Course Name
- Duration
- Eligibility
- Type
- Application starts
- Last date of application
- Admission Process
The B.B.A/B.B.A (Hons.) program provides quality education to aspiring students, wishing to take up junior executive positions in industry and business, besides providing opportunities for entrepreneurship and self-employment. With a rigorous curriculum, the program equips the students with conceptual, analytical, and communication skills leading to excellent performance and committed service to the industry.
The first two years of the program offer a solid foundation in various functional areas of management such as finance and accounting, business economics, marketing, operations, and human resource management, besides analytical tools, and techniques, and legal, ethical, social and strategic aspects. In the third year, the students are given dual specialization options from among Marketing, Human Resource Management, Finance, Business Intelligence & Data Analytics, International Business, Operations, Information Technology, Retail Management, Logistics & Supply Chain Management & Entrepreneurship. Students also carry out live projects in alliance with the industry under the guidance of their project mentors.
Regular and ongoing tracking of the students' progress by faculty mentors and 100 percent placement assistance are prominent features of the program.
Why pursue a B.B.A/B.B.A (Hons.) from IMS Unison University?
- 1 Practical Learning: The design and delivery of the program provides for progressive understanding of the domain of Business Management through theory as well as practice by way of Case studies, Industry Interactions and Internships.
- 2 Placement Assistance: 100% placement assistance is given to job aspiring students. Some brands that hire B.B.A/B.B.A (Hons.) students regularly are Wipro, IBM, naukri.com, JARO Education, SAGE Publications, Axis Bank etc.
- 3 Mentoring System: Every student is assigned a faculty mentor each academic term to regularly track the student’s progress. The faculty mentor communicates regularly with the parents to update on the progress of their wards.
- 4 Also student has options for National and International study tour.
Our Program
- Various certification programs are organized in association with our training partners to enhance the professional skills of our students so that they have a competitive edge. The program that is incorporated in the curriculum is
- National Study Tour (Optional): A National study tour is organized for the students which not only facilitates interface with the Industry but also provides the students with a cultural overview. These provide the students the opportunity of learning through travel, especially to places that they may not otherwise get to visit, an opportunity for close interaction with peers that students enjoy so much, and a chance for the Faculty to observe and interact with the student in a structure different from and more informal than the classroom.
- International National Study Tour (Optional):An optional international study tour is designed to provide the students with a first-hand experience and engage the students in different training programs/ talks at a University of repute, visiting headquarters or prime facilities owned by several leading industrial brands, and undertaking a guided cultural and heritage exposure tour.
Career Opportunities
- Career opportunities with a B.B.A/B.B.A (Hons.) degree are promising. Students post completion of their B.B.A/B.B.A (Hons.) program can either take up a job or pursue their Masters from India or abroad or start their own entrepreneurial venture. The students can get into starting level jobs immediately after the successful completion of the program and then can grow with the company they join. Graduates have a wide range of career paths - Sales, Services, FMCG, Finance, Banking, Operations, and Logistics - to name a few key sectors.
Apply Online
- Online at the University website: After filling the "Registration Form”, the candidate has to pay a registration fee of Rs. 1000/- either online through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the University. On successful payment of registration fee, a receipt will be generated by the system. You will have to save this registration number for all your future reference. You are required to scan and email this receipt along with documents to admission@iuu.ac along with the scanned copies of all the documents required.
Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1000/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University. - The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
- After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
- You shall remain in constant touch with our Admission office to know about the status of your registration.
- Admission Process: General Aptitude Test & Personal Interview.
- Interested candidates can Admission themselves at the University website www.iuu.ac or download the registration form, fill it and send it through post or personally visit the University Admission Office to complete the Admission Process.
- All eligible candidates will have to appear for a round of General Aptitude Test & Personal Interview. Merit will be formed on the basis of marks scored in class XII, GAT and PI Scores.
Online application process
1
Fill and confirm the registration form
2
Pay registration fee using any online method
3
Get registration No. on successful payment
Note
40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question
B.B.A/B.B.A (Hons.)
Program Curriculum
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BBA 101 | Basic Financial Accounting |
| 2 | BBA 102 | Legal Aspects of Business |
| 3 | BBA 103 | Understanding Business Environment |
| 4 | BBA 104 | Principles of Microeconomics |
| 5 | BBA 105 | Basic Mathematics |
| 6 | BBA 106 | Principles of Management |
| 7 | BBA 107 | Communication Skills |
| 8 | BBA 108 | Office Management with MS-Word and MS Excel |
| 9 | BBA 109 | Introduction to Intellectual Property Right |
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BBA 110 | Management Accounting |
| 2 | BBA 111 | Principles of Macroeconomics |
| 3 | BBA 112 | Human Resource Management |
| 4 | BBA 113 | Basics of Marketing |
| 5 | BBA 114 | Basic Statistics |
| 6 | BBA 115 | Financial Institutions |
| 7 | BBA 116 | Personality Development and Soft Skills |
| 8 | BBA 117 | Office Management with Advance MS-Excel and Powerpoint |
| 9 | BBA 118 | Social Responsibility & Community Engagement |
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BBA 201 | Indian Economy |
| 2 | BBA 202 | Business Research Methods |
| 3 | BBA 203 | Fundamentals of Financial Management |
| 4 | BBA 204 | Production and Operations Management |
| 5 | BBA 205 | Design Thinking and Innovation |
| 6 | BBA 206 | Management Information System |
| 7 | BBA 207 | Statistical Software Package (SPSS) |
| 8 | BBA 208 | Business Communication and Etiquettee Lab |
| 9 | BBA 209 | Data Management using MYSQL |
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BBA 210 | Operations Research |
| 2 | BBA 211 | Company Law |
| 3 | BBA 212 | International Business |
| 4 | BBA 213 | Essentials of Organizational Behaviour |
| 5 | BBA 214 | Digital Marketing & Management |
| 6 | BBA 215 | Technology and Society |
| 7 | BBA 216 | Critical Thinking & Problem Solving |
| 8 | BBA 217 | Introduction to Business Analytics |
| 9 | BBA 218 | Cross Cultural Competency |
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BBA 301 | Business Policy and Strategy |
| 2 | - | Specialisation-I Core – 1 |
| 3 | - | Specialisation-II Core – 1 |
| 4 | - | Specialisation-I Core – 2 |
| 5 | - | Specialisation-II Core – 2 |
| 6 | BBA 302 | Entrepreneurship & Start-up Ecosystem |
| 7 | BBA 303 | Business Intelligence using Power BI |
| 8 | BBA 304 P | Fintech |
| 9 | BBA 305 | Summer Internship Report and Viva-Voce |
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BBA 306 | Business Ethics and Corporate Social Responsibility |
| 2 | - | Specialisation-I Core – 3 |
| 3 | - | Specialisation-II Core – 3 |
| 4 | - | Specialisation – I Elective |
| 5 | - | Specialisation – II Elective |
| 6 | - | General Elective (Compulsory) |
| 7 | BBA 307 | Application of Artificial Intelligence & Machine Learning in Business |
| 8 | BBA 308 P | Business News & Industry Analysis (Practical) |
B.B.A (Hons)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BBA (H) 401 | Fundamentals of Project Management |
| 2 | BBA (H) 402 | Green Management |
| 3 | BBA (H) 403 | Goods & Service Tax |
| 4 | - | Specialisation – I Elective - II |
| 5 | - | Specialisation – II Elective - II |
| 6 | - | Specialisation – I Elective - III |
| 7 | - | Specialisation – II Elective - III |
| 8 | BBA (H) 404 | Resume Writing & Career Skills |
B.B.A (Hons. with Research)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BBA (HR) 401 | Fundamentals of Project Management |
| 2 | BBA (HR) 402 | Green Management |
| 3 | BBA (HR) 403 | Goods & Service Tax |
| 4 | - | Specialisation – I Elective - II |
| 5 | - | Specialisation – II Elective - II |
| 6 | - | Specialisation – I Elective - III |
| 7 | - | Specialisation – II Elective - III |
| 8 | BBA (HR) 404 | Resume Writing & Career Skills |
B.B.A (Hons)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BBA (H) 405 | Contemporary Business Issues |
| 2 | BBA (H) 406 | Mindfullness at Workplace |
| 3 | BBA (H) 407 | Economic Policy Analysis |
| 4 | BBA (H) 408 | System, Sustainability & Social Justice |
| 5 | BBA (H) 409 | Understanding and Interpretation of Data Science |
| 6 | BBA (H) 410 | Industry Project Report & Viva-Voce |
B.B.A (Hons. with Research)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BBA (HR) 405 | Contemporary Business Issues |
| 2 | BBA (HR) 406 | Mindfullness at Workplace |
| 3 | BBA (HR) 407 | Economic Policy Analysis |
| 4 | BBA (HR) 408 | System, Sustainability & Social Justice |
| 5 | BBA (HR) 409 | Understanding and Interpretation of Data Science |
| 6 | BBA (HR) 410 | Research Project Report & Viva-Voce |
B.B.A/B.B.A (Hons.)
Specialization Areas
MARKETING
| S. No. | Course Code | Course Name |
|---|---|---|
| CORE COURSES | ||
| 1 | MRM 01 C | Product and Brand Management |
| 2 | MRM 02 C | Consumer Behaviour |
| 3 | MRM 03 C | Marketing of Services |
| ELECTIVE COURSES | ||
| 1 | MRM 04 E | Integrated Marketing Communication |
| 2 | MRM 05 E | Digital Marketing |
| 3 | MRM 06 E | Sales and Sales Force Management |
| 4 | MRM 07 E | Marketing Analytics |
| 5 | MRM 08 E | International Marketing |
HUMAN RESOURCE MANAGEMENT
| S. No. | Course Code | Course Name |
|---|---|---|
| CORE COURSES | ||
| 1 | HRM 01 C | Performance Management and Appraisal |
| 2 | HRM 02 C | Industrial Relations and Labor Law |
| 3 | HRM 03 C | Emotional Intelligence and Managerial Effectiveness |
| ELECTIVE COURSES | ||
| 1 | HRM 04 E | Principles of Leadership |
| 2 | HRM 05 E | Human Resource Planning and Development |
| 3 | HRM 06 E | Human Resource Management in Service Sector |
| 4 | HRM 07 E | Talent Management |
RETAIL MANAGEMENT
| S. No. | Course Code | Course Name |
|---|---|---|
| CORE COURSES | ||
| 1 | RTM 01 C | Retail Store Management |
| 2 | RTM 02 C | Retail Sales and Category Management |
| 3 | RTM 03 C | e-Retailing |
| ELECTIVE COURSES | ||
| 1 | RTM 04 E | Retail Branding and CRM |
| 2 | RTM 05 E | Retail Supply Chain Management |
| 3 | RTM 06 E | Space Planning and Mall Management |
| 4 | RTM 07 E | International Retail Management |
| 5 | RTM 08 E | Mall Dynamics and Management |
| 6 | RTM 09 E | Retail Marketing |
FINANCE
| S. No. | Course Code | Course Name |
|---|---|---|
| CORE COURSES | ||
| 1 | FIN 01 C | Investment Management |
| 2 | FIN 02 C | Investment Advisor I |
| 3 | FIN 03 C | Equity Derivative |
| ELECTIVE COURSES | ||
| 1 | FIN 04 E | Investment Advisor II |
| 2 | FIN 05 E | Fixed Income Securities and Money Market |
| 3 | FIN 06 E | Banking and Insurance |
| 4 | FIN 07 E | Behavioural Finance |
| 5 | FIN 08 E | Corporate Risk Management |
| 6 | FIN 09 E | Financial Analytics |
INTERNATIONAL BUSINESS
| S. No. | Course Code | Course Name |
|---|---|---|
| CORE COURSES | ||
| 1 | IBM 01 C | Intercultural Management |
| 2 | IBM 02 C | International Trade & Export management |
| 3 | IBM 03 C | International Marketing |
| ELECTIVE COURSES | ||
| 1 | IBM 04 E | Foreign Exchange Management |
| 2 | IBM 05 E | International Human Resource Management |
| 3 | IBM 06 E | International Trade Law |
| 4 | IBM 07 E | International Financial Management |
OPERATIONS
| S. No. | Course Code | Course Name |
|---|---|---|
| CORE COURSES | ||
| 1 | ORM 01 C | Supply Chain Management |
| 2 | ORM 02 C | Service Operations Management |
| 3 | ORM 03 C | Lean Manufacturing |
| ELECTIVE COURSES | ||
| 1 | ORM 04 E | Total Quality Management |
| 2 | ORM 05 E | Operations Strategy |
| 3 | ORM 06 E | Strategic Sourcing and Procurement |
BUSINESS INTELLIGENCE & DATA ANALYTICS
| S. No. | Course Code | Course Name |
|---|---|---|
| CORE COURSES | ||
| 1 | BAN 01 C | Data Analytics with R |
| 2 | BAN 02 C | Business Intelligence and Data Warehousing |
| 3 | BAN 03 C | Data Mining and Machine Learning |
| ELECTIVE COURSES | ||
| 1 | BAN 04 E | Business Intelligence concepts, tools, and applications |
| 2 | BAN 05 E | Financial Analytics |
| 3 | BAN 06 E | Big Data Analytics |
| 4 | BAN 07 E | Marketing Analytics |
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
| S. No. | Course Code | Course Name |
|---|---|---|
| CORE COURSES | ||
| 1 | LSC 01 C | Supply Chain Management |
| 2 | LSC 02 C | Logistics Management |
| 3 | LSC 03 C | Modeling for Decision Making in Supply Chain |
| ELECTIVE COURSES | ||
| 1 | LSC 04 E | Global Supply Chain & Logistics |
| 2 | LSC 05 E | Shipping & Warehousing Management |
| 3 | LSC 06 E | Logistics and Supply Chain Information System |
ENTREPRENEURSHIP
| S. No. | Course Code | Course Name |
|---|---|---|
| CORE COURSES | ||
| 1 | ENT 01 C | Entrepreneurship Development |
| 2 | ENT 02 C | Family Business Management |
| 3 | ENT 03 C | Feasibility Study & Business Plan |
| ELECTIVE COURSES | ||
| 1 | ENT 04 E | Start-up Ecosystem in India |
| 2 | ENT 05 E | Entrepreneurial Marketing |
| 3 | ENT 06 E | Entrepreneurial Finance |
INFORMATION TECHNOLOGY
| S. No. | Course Code | Course Name |
|---|---|---|
| CORE COURSES | ||
| 1 | IT 01 C | Database Management System |
| 2 | IT 02 C | Digital business management |
| 3 | IT 03 C | Business Intelligence and Applications |
| ELECTIVE COURSES | ||
| 1 | IT 04 E | Web Technologies |
| 2 | IT 05 E | Cyber security and Risk management |
| 3 | IT 06 E | Knowledge management and information system |
| 4 | IT 07 E | Data mining and data warehousing |
| 5 | IT 08 E | Python for managers |
GENERAL ELECTIVE
| S. No. | Course Code | Course Name |
|---|---|---|
| MINOR COURSES | ||
| 1 | GEN 01 E | Consumer Affairs |
| 2 | GEN 02 E | India’s Diversity & Business |
| 3 | GEN 03 E | Introduction to Mathematical Principles & Practice |
| 1 | GEN 04 E | Managing Lean and Agile Start-ups |
| 2 | GEN 05 E | Circular Economy & Business Sustainability |