The Integrated BBA-MBA Program is a full time 4-year trimester based integrated degree program to provide an advantage to students after class 12 who are keen to pursue a career in the vast field of management. This is a rigorous program and the curriculum is designed to ensure a strong foundation to equip students with adequate knowledge base required to grasp the concepts and practices of management. All the core and specialization courses covered in the conventional 2-year postgraduate MBA program are fully incorporated into the curriculum of the 4-year integrated program. Thus, it is ensured that the breadth and the 4-year Integrated BBA-MBA after Class 12) offered by the University are of the same intensity and quality.
The program offers the choice of 'dual specialization', i.e., a student can choose two areas to specialize in from the following: Marketing, Finance, Human Resource, Operations and International Business & Business Analytics . Each specialization focuses on three core courses and offers three elective courses. This provides for a good depth in the area of specialization.The students have to undertake a Social Project after second year and a Summer Internship Project after third year.
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40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 101 | Principles of Management |
2 | IBM 102 | Financial Accounting-I |
3 | IBM 103 | Principles of Microeconomics |
4 | IBM 104 | Communication Skills |
5 | IBM 105 | IT For Managers & Data Processing |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 201 | Business Statistics-I |
2 | IBM 202 | Financial Accounting-II |
3 | IBM 203 | Principles of Macroeconomics |
4 | IBM 204 | Marketing Management – I |
5 | IBM 205 | Business Communication |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 301 | Business Statistics-II |
2 | IBM 302 | Management Accounting |
3 | IBM 303 | Indian Economy |
4 | IBM 304 | Marketing Management-II |
5 | IBM 305 | Human resource Management |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 401 | Business Mathematics |
2 | IBM 402 | Financial Management-I |
3 | IBM 403 | Mobile Commerce & Security |
4 | IBM 404 | Organizational Behaviour |
5 | IBM 405 | Environmental Economics |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 501 | Operations Research |
2 | IBM 502 | Financial Management-II |
3 | IBM 503 | Legal Aspects of Business |
4 | IBM 504 | Business Environment |
5 | IBM 505 | Organisational Leadership |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 601 | Production & Operations Management |
2 | IBM 602 | Start-up Ecosystem in India |
3 | IBM 603 | Company Law |
4 | IBM 604 | Business Research Methods |
5 | IBM 605 P | Business Research Methods |
6 | IBM 606 | Emotional Intelligence & Managerial Effectiveness |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 701 | International Business |
2 | IBM 702 S | Teamwork and Leadership |
3 | IBM 703 | Fundamentals of Business Analytics |
4 | IBM 704 | Mutual Funds |
5 | IBM 705 | Environmental Studies |
6 | IBM 706 S | Social Project Project & Viva Voce |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 801 | Corporate Governance |
2 | IBM 802 | Business Ethics & Corporate Social Responsibility |
3 | IBM 803 | Banking Law & Practice |
4 | IBM 804 | Digital Marketing |
5 | - | Specialization-I, Core-1 |
6 | - | Specialization-II, Core-1 |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 901 | Management Lessons from Bhagavad Gita |
2 | - | Specialization-I, Core-2 |
3 | - | Specialization-II, Core-2 |
4 | - | Specialization-I, Core-3 |
5 | - | Specialization-II, Core-3 |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 1001 | Management Information System |
2 | IBM 1002 | Entrepreneurship |
3 | - | Specialization-I, Elective-1 |
4 | - | Specialization-II, Elective-1 |
5 | IBM 1003 S | Internship Report & Viva Voce |
6 | - | PDP (Value Added Soft-skills course) |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 1101 | Strategic Management |
2 | - | Specialization-I, Elective-2 |
3 | - | Specialization-II, Elective-2 |
4 | IBM 1102 S | Dissertation-Phase I |
5 | IBM 1103 S | Comprehensive Viva |
6 | - | PDP (Value Added Soft-skills course) |
S. No. | Course Code | Course Name |
---|---|---|
1 | IBM 1201 S | On the Job Training and Dissertation-Phase II |