The Integrated BBA-MBA Program is a full time 4-year trimester based Master degree program to provide an advantage to students after class 12 who are keen to pursue a career in the vast field of management. This is a rigoros program and the curriculum is designed to ensure a strong foundation to equip students with adequate knowledge base required to grasp the concepts and practices of management. All the core and specialization courses covered in the conventional 2-year postgraduate MBA program are fully incorporated into the curriculum of the 4-year integrated master's program. Thus, it is ensured that the breadth and the 4-year Integrated BBA-MBA after Class 12) offered by the University are of the same intensity and quality.
The program offers the choice of 'dual specialization', i.e., a student can choose two areas to specialize in from the following: Marketing, Finance, Human Resource, Operations, Business Analytics, International Business and Retail. Each specialization focusses on three core courses and offers three elective courses. This provides for a good depth in the area of specialization.
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40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question