School of Management

Integrated BBA-MBA

  • Course Name
  • Duration
  • Eligibility
  • Type
  • Application starts
  • Last date of application
  • Admission Process

The Integrated BBA-MBA Program is a full time 4-year trimester based integrated degree program to provide an advantage to students after class 12 who are keen to pursue a career in the vast field of management. This is a rigorous program and the curriculum is designed to ensure a strong foundation to equip students with adequate knowledge base required to grasp the concepts and practices of management. All the core and specialization courses covered in the conventional 2-year postgraduate MBA program are fully incorporated into the curriculum of the 4-year integrated program. Thus, it is ensured that the breadth and the 4-year Integrated BBA-MBA after Class 12) offered by the University are of the same intensity and quality.

The program offers the choice of 'dual specialization', i.e., a student can choose two areas to specialize in from the following: Marketing, Finance, Human Resource, Operations and International Business & Business Analytics . Each specialization focuses on three core courses and offers three elective courses. This provides for a good depth in the area of specialization.The students have to undertake a Social Project after second year and a Summer Internship Project after third year.

Why Pursue an Integrated BBA-MBA from IMS Unison University?

  • 1- Catch them young: philosophy gives the career an early direction and ensures strong roots.
  • 2- Curriculum and syllabus: It is designed and delivered with the same rigour, depth and choice in specializations as in the 2-year postgraduate MBA program. Thus, overall there is a saving of one year with no compromise on quality and quantity in the curriculum.
  • 3- Personal and Professional Development: The Integrated BBA-MBA program at the University is a fully loaded program loaded with prestigious programs and certifications like SAP, Six Sigma Green Belt Certification, MS Office and personality development program for overall transformation of the student.
  • 4- Trimester Mode: The Integrated BBA-MBA Full Time program is run in the trimester mode (this is in line with the top B-Schools of the World) which helps the students to accelerate their Masters study by completing more number of subjects in depth.
  • 5- Excellent Placements: IMS Unison University boasts of a consistent placement record of over 90% in top companies like ITC, Bharti Airtel, AXIS Bank, HDFC Bank, Bose Corporation, Ceasefire, Transport Corporation of India Ltd.,, PayU, Interocean Shipping, Reliance Retail, SAGE Publications, AUDI, and many more. Nearly 150 companies visited the University for Campus Placements of MBA students in the 2019-20 academic session.
  • 6- Mentoring System: Every student is assigned a faculty mentor every academic term to track the progress of the student on a regular basis. The faculty mentor communicates regularly with the parents to update on the progress of their wards.

Our Program

  • To enhance the professional skills of the students and give them a competitive advantage, apart from programs for personality development and enhancement of communication skills, the University provides an array of value added programs with leading training partners, along with certifications after successful completion.
  • Lean Six Sigma Green Belt Certification Program: IMS Unison University has an agreement with Benchmark Six Sigma Company to offer Green Belt Six Sigma Certification Program to its students. This enables the students to form project teams and lead Six Sigma projects. Upon the successful completion of this program a certificate by Benchmark Six Sigma is awarded to the students.
  • National Study Tour (Optional): IMS Unison University organizes study tours in India for its students which are focused on corporate exposure that is a must for budding professionals to be familiar with the real corporate environment and understand the challenges faced by modern industry. These tours facilitate interface with the corporate professionals and executives, besides visit to various historical places of tourist interest.
  • International National Study Tour (Optional): An optional international study tour is designed to provide the students with a first-hand experience and engage the students in different training programs/ talks at a University of repute, visiting headquarters or prime facilities owned by several leading industrial brands, and undertaking a guided cultural and heritage exposure tour.

Career Opportunities

  • Integrated BBA-MBA from IMS Unison University have always enjoyed a priority status with all our regular recruiters. Integrated BBA-MBA graduates have a wide range of career paths- Sales, Services, FMCG, Finance, Banking, Operations, and Logistics- to mention a few key sectors. Graduates are also well equipped to build their family businesses or ventures as entrepreneurs and create their own business.

Apply Online

  • Online at the University website:
    After filling the "Registration Form”, the candidate has to pay a registration fee of Rs. 1000/- either online through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the University. On successful payment of registration fee, a receipt will be generated by the system. You will have to save this registration number for all your future reference. You are required to scan and email this receipt along with documents to along with the scanned copies of all the documents required.
    Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1000/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University.
  • The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
  • After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
  • You shall remain in constant touch with our Admission office to know about the status of your registration.
  • Admission Process:
    Personal Interview.
  • Interested candidates can register themselves at the University website or download the registration form, fill it and send it through post or personally visit the University Admission Office to complete the registration process.
  • All eligible candidates will have to appear for a round of Personal Interview. Merit will be formed on the basis of marks scored in class XII and PI Scores.

Online application process


Fill and confirm the registration form


Pay registration fee using any online method


Get registration No. on successful payment

Download fee document INTEGRATED BBA-MBA

Fee (2021-22)


40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question


Program Curriculum

S. No. Course Code Course Name
1 IBM 101 Principles of Management
2 IBM 102 Financial Accounting-I
3 IBM 103 Principles of Microeconomics
4 IBM 104 Communication Skills
5 IBM 105 IT For Managers & Data Processing
S. No. Course Code Course Name
1 IBM 201 Business Statistics-I
2 IBM 202 Financial Accounting-II
3 IBM 203 Principles of Macroeconomics
4 IBM 204 Marketing Management – I
5 IBM 205 Business Communication
S. No. Course Code Course Name
1 IBM 301 Business Statistics-II
2 IBM 302 Management Accounting
3 IBM 303 Indian Economy
4 IBM 304 Marketing Management-II
5 IBM 305 Human resource Management
S. No. Course Code Course Name
1 IBM 401 Business Mathematics
2 IBM 402 Financial Management-I
3 IBM 403 Mobile Commerce & Security
4 IBM 404 Organizational Behaviour
5 IBM 405 Environmental Economics
S. No. Course Code Course Name
1 IBM 501 Operations Research
2 IBM 502 Financial Management-II
3 IBM 503 Legal Aspects of Business
4 IBM 504 Business Environment
5 IBM 505 Organisational Leadership
S. No. Course Code Course Name
1 IBM 601 Production & Operations Management
2 IBM 602 Start-up Ecosystem in India
3 IBM 603 Company Law
4 IBM 604 Business Research Methods
5 IBM 605 P Business Research Methods
6 IBM 606 Emotional Intelligence & Managerial Effectiveness
S. No. Course Code Course Name
1 IBM 701 International Business
2 IBM 702 S Teamwork and Leadership
3 IBM 703 Fundamentals of Business Analytics
4 IBM 704 Mutual Funds
5 IBM 705 Environmental Studies
6 IBM 706 S Social Project Project & Viva Voce
S. No. Course Code Course Name
1 IBM 801 Corporate Governance
2 IBM 802 Business Ethics & Corporate Social Responsibility
3 IBM 803 Banking Law & Practice
4 IBM 804 Digital Marketing
5 - Specialization-I, Core-1
6 - Specialization-II, Core-1
S. No. Course Code Course Name
1 IBM 901 Management Lessons from Bhagavad Gita
2 - Specialization-I, Core-2
3 - Specialization-II, Core-2
4 - Specialization-I, Core-3
5 - Specialization-II, Core-3
S. No. Course Code Course Name
1 IBM 1001 Management Information System
2 IBM 1002 Entrepreneurship
3 - Specialization-I, Elective-1
4 - Specialization-II, Elective-1
5 IBM 1003 S Internship Report & Viva Voce
6 - PDP (Value Added Soft-skills course)
S. No. Course Code Course Name
1 IBM 1101 Strategic Management
2 - Specialization-I, Elective-2
3 - Specialization-II, Elective-2
4 IBM 1102 S Dissertation-Phase I
5 IBM 1103 S Comprehensive Viva
6 - PDP (Value Added Soft-skills course)
S. No. Course Code Course Name
1 IBM 1201 S On the Job Training and Dissertation-Phase II
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