School of Management
B.B.A/B.B.A (Hons.)
- Course Name
- Duration
- Eligibility
- Type
- Application starts
- Last date of application
- Admission Process
As one of the top BBA colleges, the B.B.A/B.B.A (Hons.) program at IUU provides quality education to aspiring students wishing to take up junior executive positions in industry and business, besides providing opportunities for entrepreneurship and self-employment. With a rigorous curriculum, the program equips the students with conceptual, analytical, and communication skills leading to excellent performance and committed service to the industry.
The first two years of the program offer a solid foundation in various functional areas of management such as finance and accounting, business economics, marketing, operations, and human resource management, besides analytical tools and techniques and legal, ethical, social, and strategic aspects. In the third year of BBA Colleges, the students are given dual specialisation options from Marketing, Human Resource Management, Finance, Business Intelligence & Data Analytics, International Business, Operations, Information Technology, Retail Management, Logistics & Supply Chain Management & Entrepreneurship. Students also carry out live projects in alliance with the industry under the guidance of their project mentors.
Regular and ongoing tracking of the student's progress by faculty mentors and 100% placement assistance are prominent features of the B.B.A./B.B.A (Hons.) program.
What makes IMS Unison University the top college for B.B.A/B.B.A (HONS.)?
- 1. Practical Learning: The design and delivery of the program provides for a progressive understanding of the domain of Business Management through theory as well as practice by way of Case studies, Industry Interactions, and Internships.
- 2. Placement Assistance: 100% placement assistance is given to job-aspiring students. Some brands that hire B.B.A/B.B.A (Hons.) students regularly are HDFC, TCS, ITC, Grant Thornton, Mahindra and Wipro.
- 3. Mentoring System: Every student is assigned a faculty mentor each academic term to regularly track the student’s progress. The faculty mentor communicates regularly with the parents to update them on the progress of their wards.
- 4. Students of IUU also have the opportunity to participate in enriching national and international study tours, offering valuable global exposure and practical learning experiences.
Our Program
- Various certification programs are organised in association with our training partners to enhance the professional skills of our students so that they have a competitive edge. The program that is incorporated into the curriculum is
- National Study Tour (Optional): As one of the top BBA colleges a National study tour is organised for the students, which not only facilitates interface with the Industry but also provides the students with a cultural overview. These provide the students with the opportunity to learn through travel, especially to places that they may not otherwise get to visit, an opportunity for close interaction with peers that students enjoy so much, and a chance for the Faculty to observe and interact with the student in a structure different from and more informal than the classroom.
- International National Study Tour (Optional): An optional international study tour is designed to provide the students with a first-hand experience and engage the students in different training programs/ talks at a University of repute, visiting headquarters or prime facilities owned by several leading industrial brands, and undertaking a guided cultural and heritage exposure tour. This makes us one of the premier BBA colleges.
Career Opportunities
- Career opportunities with a B.B.A/B.B.A (Hons.) degree are promising. Students post completion of their B.B.A/B.B.A (Hons.) program can either take up a job or pursue their Master's from India or abroad or start their own entrepreneurial venture. The students can get into starting-level jobs immediately after the successful completion of the program and then can grow with the company they join. Graduates have a wide range of career paths - Sales, Services, FMCG, Finance, Banking, Operations, and Logistics - to name a few key sectors.
Apply Online
- Online at the University website: After filling the "Registration
Form”, the candidate has to pay a registration fee of Rs. 1000/- either online
through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the
University. On successful payment of registration fee, a receipt will be
generated by the system. You will have to save this registration number for all
your future reference. You are required to scan and email this receipt along
with documents to admission@iuu.ac along with the scanned copies of all the
documents required.
Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1000/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University. - The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
- After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
- You shall remain in constant touch with our Admission office to know about the status of your registration.
- Admission Process: General Aptitude Test & Personal Interview.
- Interested candidates can Admission themselves at the University website www.iuu.ac or download the registration form, fill it and send it through post or personally visit the University Admission Office to complete the Admission Process.
- All eligible candidates will have to appear for a round of General Aptitude Test & Personal Interview. Merit will be formed on the basis of marks scored in class XII, GAT and PI Scores.
Online application process
1
Fill and confirm the registration form
2
Pay registration fee using any online method
3
Get registration No. on successful payment
Note
40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question
B.B.A/B.B.A (Hons.)
Program Curriculum
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BBA 101 | Basic Financial Accounting | 4 |
| 2 | BBA 102 | Principles of Microeconomics | 4 |
| 3 | BBA 103 | Principles of Management | 4 |
| 4 | BBA 104 | Legal Aspects of Business | 4 |
| 5 | BBA 105 | Basic Mathematics | 3 |
| 6 | BBA 106 | English Language - I | 2 |
| 7 | BBA 107P | MS-Office | 3 |
| 8 | BBA 108 | Application of Artificial Intelligence in Business-I | 2 |
| Total Credits | 26 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BBA 109 | Management Accounting | 4 |
| 2 | BBA 110 | Principles of Macroeconomics | 4 |
| 3 | BBA 111 | Basics of Marketing | 4 |
| 4 | BBA 112 | Human Resource Management | 4 |
| 5 | BBA 113 | Basic Statistics | 3 |
| 6 | BBA 114P | English Language - II | 2 |
| 7 | BBA 115 | Fundamentals of Digital Marketing | 3 |
| 8 | BBA 116 | Vivekananda Studies | 2 |
| Total Credits | 26 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BBA 201 | Understanding Business Environment | 4 |
| 2 | BBA 202 | Fundamentals of Financial Management | 4 |
| 3 | BBA 203 | Operations Research | 4 |
| 4 | BBA 204 | Essentials of Organizational Behaviour | 4 |
| 5 | BBA 205 | Introduction to Business Analytics | 4 |
| 6 | BBA 206 | Financial Institutions | 4 |
| 7 | BBA 207P | Statistical Software Package | 3 |
| Total Credits | 27 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BBA 208 | Production and Operations Management | 4 |
| 2 | BBA 209 | International Business | 4 |
| 3 | BBA 210 | Business Research Methods | 4 |
| 4 | BBA 211 | Indian Economy | 4 |
| 5 | BBA 212 | Management Information System | 4 |
| 6 | BBA 213 | Company Law | 4 |
| 7 | BBA 214P | Business Intelligence using Power BI | 3 |
| Total Credits | 27 | ||
After completion of Semester - IV students will undergo 6-8 weeks Student Internship Program (SIP) in reputed Corporate/Industry. The Internship will be based on the choice and interests of students. It will be based on specialisation areas offered in the curriculum viz. Marketing Management (MRM), Human Resource Management (HRM), Retail Management (RTM), Finance (FIN), International Business (IBM), Operations Management (ORM), Business Analytics (BAN), Logistics and Supply Chain Management (LSC), Entrepreneurship (ENT), & Information Technology (IT) etc. On Completion of Student Internship Program (SIP), a report has to be submitted. Presentation and Viva-Voce will be conducted in Semester - V as Course No. BBA 305.
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | Specialisation-I Core – 1 | 4 | |
| 2 | Specialisation-II Core – 1 | 4 | |
| 3 | Specialisation-I Core – 2 | 4 | |
| 4 | Specialisation-II Core – 2 | 4 | |
| 5 | BBA 301 | Entrepreneurship & Start-up Ecosystem | 4 |
| 6 | BBA 302 | Business Policy and Strategy | 4 |
| 7 | BBA 303P | English Language- III | 2 |
| 8 | BBA 304 | Management Lessons from Bhagwad Gita | 2 |
| 9 | BBA 305 | Student Internship Report and Viva-Voce | 4 |
| Total Credits | 32 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | Specialisation - I Core – 3 | 4 | |
| 2 | Specialisation - II Core – 3 | 4 | |
| 3 | Specialisation – I Elective - I | 4 | |
| 4 | Specialisation – II Elective - I | 4 | |
| 5 | BBA 306 | Green Management | 4 |
| 6 | BBA 307 | Business Ethics and Corporate Social Responsibility | 4 |
| 7 | BBA 308 | Application of Artificial Intelligence in Business-II | 2 |
| 8 | BBA 309 P | English Language - IV | 2 |
| Total Credits | 28 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BBAH 401 | Fundamentals of Project Management | 4 |
| 2 | Specialisation – I Elective - II | 4 | |
| 3 | Specialisation – II Elective - II | 4 | |
| 4 | Specialisation – I Elective - III | 4 | |
| 5 | Specialisation – II Elective - III | 4 | |
| 6 | BBAH 402 | Data Analysis using Python & R | 4 |
| 7 | BBAH 403 | Goods & Service Tax | 4 |
| 8 | BBAH 404 | Career Skills | 2 |
| Total Credits | 30 | ||
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BBAH 405 | Total Quality Management | 4 |
| 2 | BBAH 406 | Data Analysis using E-Views | 4 |
| 3 | BBAH 407 | Economic Policy Analysis | 4 |
| 4 | BBAH 408 | Fintech | 4 |
| 5 | BBAH 409 | Contemporary Business Issues | 4 |
| 6 | BBAH 410 | Technology and Society | 4 |
| 7 | BBAH 411 | Managing Cyber Security in Information Age | 4 |
| 8 | BBAH 412 | Advanced Career Skills | 2 |
| Total Credits | 30 | ||
B.B.A (Hons. with Research)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | BBAH 405 | Total Quality Management | 4 |
| 2 | BBAH 406 | Data Analysis using E-Views | 4 |
| 3 | BBAH 407 | Economic Policy Analysis | 4 |
| 4 | BBAH 408 | Fintech | 4 |
| 5 | BBAH 412 | Advanced Career Skills | 2 |
| 6 | BBAH 413 | Research Project* | 12 |
| Total Credits | 30 | ||
*In the Eighth Semester of ‘BBA Hons. with Research’ the student will work on a Research Project (12 Credit) under an internal supervisor. On completion the student will submit the research project report for evaluation along with viva-voce.
B.B.A/B.B.A (Hons.)
Specialization Areas
(Students can choose two specialisation areas from the list below)
MARKETING (MRM)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| CORE COURSES | |||
| 1 | MRM 01 C | Product and Brand Management | 4 |
| 2 | MRM 02 C | Consumer Behaviour | 4 |
| 3 | MRM 03 C | Marketing of Services | 4 |
| ELECTIVE COURSES | |||
| 1 | MRM 04 E | Integrated Marketing Communication | 4 |
| 2 | MRM 05 E | Digital Marketing | 4 |
| 3 | MRM 06 E | Sales and Sales Force Management | 4 |
| 4 | MRM 07 E | Marketing Analytics | 4 |
| 5 | MRM 08 E | International Marketing | 4 |
HUMAN RESOURCE MANAGEMENT (HRM)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| CORE COURSES | |||
| 1 | HRM 01 C | Performance Management and Appraisal | 4 |
| 2 | HRM 02 C | Industrial Relations and Labor Law | 4 |
| 3 | HRM 03 C | Emotional Intelligence and Managerial Effectiveness | 4 |
| ELECTIVE COURSES | |||
| 1 | HRM 04 E | Principles of Leadership | 4 |
| 2 | HRM 05 E | Human Resource Planning and Development | 4 |
| 3 | HRM 06 E | Human Resource Management in Service Sector | 4 |
| 4 | HRM 07 E | Talent Management | 4 |
RETAIL MANAGEMENT (RTM)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| CORE COURSES | |||
| 1 | RTM 01 C | Retail Store Management | 4 |
| 2 | RTM 02 C | Retail Sales and Category Management | 4 |
| 3 | RTM 03 C | E-Retailing | 4 |
| ELECTIVE COURSES | |||
| 1 | RTM 04 E | Retail Branding and CRM | 4 |
| 2 | RTM 05 E | Retail Supply Chain Management | 4 |
| 3 | RTM 06 E | Space Planning and Mall Management | 4 |
| 4 | RTM 07 E | International Retail Management | 4 |
| 5 | RTM 08 E | Mall Dynamics and Management | 4 |
| 6 | RTM 09 E | Retail Marketing | 4 |
FINANCE (FIN)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| CORE COURSES | |||
| 1 | FIN 01 C | Investment Management | 4 |
| 2 | FIN 02 C | Investment Advisor I | 4 |
| 3 | FIN 03 C | Equity Derivative | 4 |
| ELECTIVE COURSES | |||
| 1 | FIN 04 E | Investment Advisor II | 4 |
| 2 | FIN 05 E | Fixed Income Securities and Money Market | 4 |
| 3 | FIN 06 E | Banking and Insurance | 4 |
| 4 | FIN 07 E | Behavioral Finance | 4 |
| 5 | FIN 08 E | Corporate Risk Management | 4 |
| 6 | FIN 09 E | Financial Analytics | 4 |
INTERNATIONAL BUSINESS (IBM)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| CORE COURSES | |||
| 1 | IBM 01 C | Intercultural Management | 4 |
| 2 | IBM 02 C | International Trade & Export Management | 4 |
| 3 | IBM 03 C | International Marketing | 4 |
| ELECTIVE COURSES | |||
| 1 | IBM 04 E | Foreign Exchange Management | 4 |
| 2 | IBM 05 E | International Human Resource Management | 4 |
| 3 | IBM 06 E | International Trade Law | 4 |
| 4 | IBM 07 E | International Financial Management | 4 |
OPERATIONS (ORM)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| CORE COURSES | |||
| 1 | ORM 01 C | Supply Chain Management | 4 |
| 2 | ORM 02 C | Service Operations Management | 4 |
| 3 | ORM 03 C | Lean Manufacturing | 4 |
| ELECTIVE COURSES | |||
| 1 | ORM 04 E | Total Quality Management | 4 |
| 2 | ORM 05 E | Operations Strategy | 4 |
| 3 | ORM 06 E | Strategic Sourcing and Procurement | 4 |
BUSINESS INTELLIGENCE & DATA ANALYTICS (BAN)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| CORE COURSES | |||
| 1 | BAN 01 C | Data Analytics with R | 4 |
| 2 | BAN 02 C | Business Intelligence and Data Warehousing | 4 |
| 3 | BAN 03 C | Data Mining and Machine Learning | 4 |
| ELECTIVE COURSES | |||
| 1 | BAN 04 E | Business Intelligence concepts, tools, and applications | 4 |
| 2 | BAN 05 E | Financial Analytics | 4 |
| 3 | BAN 06 E | Big Data Analytics | 4 |
| 4 | BAN 07 E | Marketing Analytics | 4 |
| 5 | BAN 08 E | HR Analytics | 4 |
LOGISTICS AND SUPPLY CHAIN MANAGEMENT (LSC)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| CORE COURSES | |||
| 1 | LSC 01 C | Supply Chain Management | 4 |
| 2 | LSC 02 C | Logistics Management | 4 |
| 3 | LSC 03 C | Modelling for Decision Making in Supply Chain | 4 |
| ELECTIVE COURSES | |||
| 1 | LSC 04 E | Global Supply Chain & Logistics | 4 |
| 2 | LSC 05 E | Shipping & Warehousing Management | 4 |
| 3 | LSC 06 E | Logistics and Supply Chain Information System | 4 |
ENTREPRENEURSHIP (ENT)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| CORE COURSES | |||
| 1 | ENT 01 C | Entrepreneurship Development | 4 |
| 2 | ENT 02 C | Family Business Management | 4 |
| 3 | ENT 03 C | Feasibility Study & Business Plan | 4 |
| ELECTIVE COURSES | |||
| 1 | ENT 04 E | Start-up Ecosystem in India | 4 |
| 2 | ENT 05 E | Entrepreneurial Marketing | 4 |
| 3 | ENT 06 E | Entrepreneurial Finance | 4 |
INFORMATION TECHNOLOGY (IT)
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| CORE COURSES | |||
| 1 | IT 01 C | Database Management System | 4 |
| 2 | IT 02 C | Digital Business Management | 4 |
| 3 | IT 03 C | Business Intelligence and Applications | 4 |
| ELECTIVE COURSES | |||
| 1 | IT 04 E | Web Technologies | 4 |
| 2 | IT 05 E | Cyber Security and Risk Management | 4 |
| 3 | IT 06 E | Knowledge Management and Information System | 4 |
| 4 | IT 07 E | Data Mining and Data Warehousing | 4 |
| 5 | IT 08 E | Python for Managers | 4 |
GENERAL ELECTIVE
| S. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| MINOR COURSES | |||
| 1 | GEN 01 E | Consumer Affairs | 4 |
| 2 | GEN 02 E | India’s Diversity & Business | 4 |
| 3 | GEN 03 E | Introduction to Mathematical Principles & Practice | 4 |
| 4 | GEN 04 E | Managing Lean and Agile Start-ups | 4 |
| 5 | GEN 05 E | Circular Economy & Business Sustainability | 4 |