You live in an era where journalism is no longer just about writing the news. It's about creating stories that inform, engage, and move across multiple digital platforms. If you're planning to study journalism, especially through programs like the B.A. in Journalism & Mass Communication or the MA in Journalism and Mass Communication at IMS Unison University, it’s important to learn the right skills for the digital age.
Journalism has shifted from print to pixels. Audiences scroll, swipe, and click instead of turning pages. Today’s media professionals are expected to produce content that fits into short attention spans while maintaining depth and accuracy.
A global study by Reuters Institute reported that 80% of newsrooms prioritize digital storytelling. This makes it clear - you need digital-first skills to succeed.
You must verify everything before you share it. Use trusted platforms like Google Fact Check, Boomlive, or AltNews to cross-check claims. Learn to identify deepfakes, misleading headlines, and fake social media posts. A strong journalist respects facts above all.
When you study for a course, you don’t just learn theories. You learn how to use those ideas in real life. This is why so many employers value economics graduates. They know that you can bring strong thinking and clear reasoning to the table.
Your article needs to reach the right audience. Use keywords naturally in your headings and text. Keep sentences short. Add meta descriptions and image tags. These small SEO strategies improve your article’s visibility in search results.
Facebook, Twitter, LinkedIn, Instagram, and YouTube aren’t just for promotion. Journalists use them to break news, crowdsource information, and interact with readers. Understanding what type of content works on each platform helps you grow your digital presence.
Numbers make stories powerful. You should be able to interpret public data from government sites, research papers, and surveys. Then, present that data clearly using graphs, charts, and maps. This is how you build trust through transparency.
You need to understand what you are legally allowed to publish. Learn about defamation, privacy rights, and media ethics. This protects both you and your organization. This is a key module in IMS Unison University’s journalism and mass communication programs.
You write differently for a newspaper, a blog, a tweet, and a podcast script. Each format has its rules. Learning how to adapt your voice to different media makes your stories more effective.
You can shoot, edit, and publish a news report using just your smartphone. Learn how to use apps like Kinemaster or LumaFusion. You don’t need expensive gear to get started - you need practice and a sharp eye for stories.
The rise of podcasts is one of the most exciting trends in media. You can use free tools like Audacity to edit audio and host discussions. Topics range from politics and culture to niche interests. Audio builds a personal connection with listeners.
Use tools like Google Analytics or native platform metrics to study how people engage with your content. This helps you understand what your audience likes and how you can improve reach, timing, and tone.
You also need a set of soft skills that support your digital strengths:
At IMS Unison University , the focus is on preparing you for real-world media careers. The B.A. in Journalism & Mass Communication and the MA in Journalism and Mass Communication programs are aligned with industry needs. Here's what you receive:
IMS Unison University is also E-LEAD certified by QS I-GAUGE, which highlights its strength in digital learning. This means your classroom experience will include modern teaching tools and exposure to industry practices.
In the academic year 2023–24:
These numbers reflect the university’s strong industry connection and focus on employability. Journalism and mass communication students can access placement support,internship opportunities, and professional workshops.
Once you build the right skillset, here are some of the exciting roles you can pursue:
These careers exist in newsrooms, marketing firms, NGOs, government agencies, and start-ups. You can even become an independent content creator.
The digital world has changed journalism. You are expected to be fast, factual, and flexible. The right education and environment will help you get there.
Our university prepares you for this shift. Whether you're pursuing a B.A. in Journalism & Mass Communication or an MA in Journalism and Mass Communication, you will gain the knowledge, confidence, and experience needed to build your future in media.
Apply now and shape your future with a media degree built for the digital age.