RESEARCH

Research & Publications

  • Bisht Swati , Prakash Namrata & Arora Nilesh –‘Make in India- A possible Reality or a mere illusion’ Pragyaan Journal of Management Bi Annual Refereed Journal Vol 14 Issue 1-2 (Listed in Ulrich’s International Periodical Directory USA) Pg 8-12 Jan-Dec 2016
  • Bisht Swati, Prakash Namrata & Saraswat Shikha ‘Paradigm Shift from Traditional Business Practices to Green Computing: A Review’, Pragyaan Volume 13, Issue 1, Dec 2015 ISSN: 0974-5513
  • Bisht Swati, Prakash Namrata & Saraswat Shikha ‘Paradigm Shift from Traditional Business Practices to Green Computing: A Review’, Pragyaan Volume 13, Issue 1, Dec 2015 ISSN: 0974-5513
  • Bisht Swati, Prakash Namrata, Saraswat Shikha & Srivastava Shivani (2018) ‘Digital Entrepreneurship and the Bottom of the Pyramid: A Conceptual Framework accepted in International Journal on Recent Trends in Business and Tourism (IJRTBT) (online ISSN 2550-1526) under Lincoln University College, Malaysia!
  • Bisht Swati, Prakash Namrata, Saraswat Shikha & Srivastava Shivani (2018) ‘Digital Entrepreneurship and the Bottom of the Pyramid: A Conceptual Framework accepted in International Journal on Recent Trends in Business and Tourism (IJRTBT) (online ISSN 2550-1526) under Lincoln University College, Malaysia!
  • Chamoli Abhay, Rana Vinay (2019) "Challenging The Status Quo: Gendered Empowerment And Change " Tittle Of The Paper "Women Entrepreneurship In Tourism And Hospitality Sectors: A Study In Uttarakhand" National Interdisciplinary Conference at IMS Unison University, Dehradun on 08th March 2019.
  • Gupta A., (2017) “Determinants of Foreign Direct Investment in India: A study of the Pre and Post Liberalization Period” in VBR Vishwakarma Business Review, Vol. VII Issue: I January, 2017, ISSN: 2229-6514 (Print), 2230-8237 (Online), pp 04-15, by Vishwakarma Institute of Management, Pune.
  • Gupta A., (2017) “Key Drivers Influencing Women as Entrepreneur in Uttarakhand” in Prestige International Journal of Management and Research, Vol.10 Issue: 2 July, 2017, pp 04-15, ISSN No: 0974-6080, Included in UGC approved List of Journals (Journal No. 63500) by Prestige Institute of Management & Research, Indore, India.
  • Gupta A., (2017) “Women and Retirement: How a Wrong Asset Allocation can be Corrected” in Pragyaan (A Bi-annual refereed Journal of Management, Institute of Management Studies, Dehradun) Listed in Ulrich’s International Periodicals Directory, USA, Vol. 15: Issue 2, July, 2011, ISSN No: 0974-5505, pp 70-72.
  • Prakash Namrata(2015) ‘The Renaissance of Evangelist Marketing in the Twenty-First Century Growth of a New Marketing Tool’ Splint International Journal of Professionals. Vol-2, No-4. April 2015
  • Prasher, Rajeev (2016). B-School teachers as salespersons: Implications for teachers, students and the academic climate. National Seminar on Values, Ethics and Social Responsibility at SMJN (PG) College, Haridwar U.G.C. New Delhi Sponsored National Seminar on 28th- 29th February 2016.
  • Prasher, Rajeev, (2016). Deciphering Advertising appeals: Substance vs. Jargon- A theoretical framework based on the study of Real Estate sector in the tri-city of Chandigarh. National Seminar on Make in India: Strategies for Sustainable Growth and Development at IMS Unison University, Dehradun on 8th-9th January, 2016.
  • Prasher, Rajeev. (2017). Digital transformation of education in India from Marketing perspective: Present trends and future possibilities. National Conference on “Digital Transformation of Business in India: Opportunities and Challenges” from March 24-25, 2017, organized by School of Management, IMS Unison University, Dehradun, Uttarakhand.
  • Rana Vinay Tripathi Praveen, & Semwal Pradeep, (2015) -“Benefiting the small business firms by making use of economic and sustainable IT techniques in their system” Vedang ,A journal of Dept. of Management SGRRITS, Dehradun ,vol 6 , 1 ,Jan- June 2015 SGRRITS, Dehradun (ISSN: 0975-7961)
  • Rana Vinay, Bhatt Deepti (2018) (Atithi-2018) Advanced Technologies & Innovation In Tourism & Hospitality Industry" 4th International Conference, Meerut
  • Rana Vinay, Bhatt Deepti, (2019) "Challenging The Status Quo: Gendered Empowerment And Change " Tittle Of The Paper "Women Entrepreneurship In Tourism And Hospitality Sectors: A Study In Uttarakhand" National Interdisciplinary Conference at IMS Unison University, Dehradun on 08th March 2019.
  • Rana Vinay,“Tourism Potential & Problems in Rajaji National Park, Uttarakhand, Research Revolution, International Journal of Social Science & Management ,Volume - III, Issue – 6, 31 March 2015 ,Page 35-40,Impact Factor -4.472 Online -Blind referred, Peer reviewed, www.researchrevolution.in (ISSN: 2319-300X)
  • Rana, Vinay (2015) A study of wellness tourism at Rishikesh”, Athithi-Journal of Hospitality & Tourism, vol-3, September 2015 Institute of Science & Management, Ranchi (ISSN 2347-6907)
  • Rana, Vinay “Motives and experiences of foreign (yoga & spiritual) tourist visiting Rishikesh”, International Journal for Research in Education (IJRE), Vol. 4, Issue:1, January : 2015, Page 1-7,Impact Factor 1.5 Online -Blind referred, Peer reviewed,www.raijmr.com ISSN: (O) 2320- 091X
  • Singh Shalini & Verma Hemraj (2017) “A chronological review of e-impulse buying”. International Journal of Strategic Management, 3(1)
  • Singh Shalini & Verma Hemraj (2017). “A Study of E-WOM Stimuli Urging E-Impulse Buying”. Vishleshan - International Journal of Engineering and Management, 3(1)
  • Singh Shalini & Verma Hemraj (2017). “An empirical study of e-impulse buying via promotional offers, impulse buying tendency and brand loyalty”. Commonwealth Journal of Commerce and Management Research, 4(10) (pp. 31-44)
  • Singh Shalini & Verma Hemraj (2018). “A comprehensive structural equation modeling for e-impulse buying”. Academy of Marketing Studies Journal, 22(1)
  • Singh Shalini & Verma Hemraj (2018). “An exploration of e-impulse buying”. International Journal of Electronic Marketing and Retailing, 9(3)
  • Singh Shalini & Verma Hemraj (2018). “Interpretive structural modeling for e-impulse buying: An Indian Study”. International Journal of Electronic Marketing and Retailing, 9(3)
  • Singh Shalini & Verma Hemraj (2018). “Measuring and validating scale for the antecedents of e-impulse buying”. Journal of Advanced Research in Dynamical and Control System. Special issue — accepted
  • Tariyal Amit & Dr. Swati Bisht (2019) Understanding The Impact of E-Reviews on the Purchase Decisions of Millennials with reference to Cafes.
  • Tariyal Amit & Vajpai Nath Gopi (2018) Relative Share of Uttarakhand Cuisine in Menu Planning – A Study of Hotels & Restaurants in Ramnagar; International Journal of Hospitality Management ISSN-2394-5052, Vol. – 5
  • Tariyal Amit (2018) Customer Expectation and Perception towards Service Quality provided by Restaurants in Ramnagar region; International Journal of Hospitality Management ISSN-2394-5052, Vol. – 5
  • Tiwari Rahul (2018): Acceptability of Rhododendron Juice in kulhad among college Students-International Conference on Food, Culture & Tourism at Dev Sanskriti Vishwavidyalaya-Haridwar, Uttarakhand (ISBN: 978-81-93391-61-7)
  • Tiwari Rahul (2019): Human Resource Practices in Dehradun Hotels: A Study from A Tourist State of Uttrakhand - International Conference Industry 4.0 At Sinhgad Institute of Management, Pune. (ISBN :978-93-88441-85-8)
  • Tiwari Rahul (2019): Importance of Training & Development & Its Impact On Hotel's Employee in Dehradun Hotels: A Study of Tourist State of Uttrakhand-National Conference On Hospitality & Tourism
  • Tiwari Rahul (2019): Role of Indian Women: Participation in Promotion of Indian Tourism: National Conference: Challenging the Status Quo: Gendered Empowerment and Changes, IMS Unison University, Dehradun.
  • Uniyal, D (2017), ‘Media and Entertainment Industry in India: An overview of Intellectual Property Rights and its complexities’, Intellectual Property Rights in Media and Entertainment: Issues and Challenges (ISBN: 978-93-84312-04-6), Amity University Publication, pp.99-104
  • Uniyal, D. (2011), Video Editing: A Visual Art and Technique, Pragyaan: Journal of Mass Communication, vol.-9, Issue – 2 (2011), pp 65-72, ISSN: 0974-5521.
  • Uniyal, D. (2012), 3D Technology: Shaping the Future of Entertainment, Pragyaan: Journal of Mass Communication, vol.-10, Issue – 1(2012), pp 50-55, ISSN: 0974-5521.
  • Uniyal, D. (2012), Use of Social Networking Sites by Youth, Pragyaan: Journal of Mass Communication, vol.-10, Issue – 2(2012), pp 36-40, ISSN: 0974-5521.
  • Uniyal, D. (2013), Influence of Electronic Media on Reading Habits of Youths, Pragyaan: Journal of Mass Communication, vol.-11, Issue – 2(2013), pp 8-13, ISSN: 0974-5521.
  • Uniyal, D. (2016), ‘Doon main mall sanskriti ka udhbav’, Nirala Uttarakhand, 16th May 2016, pp. 1, RNI: RAJHIN/2011/37225.
  • Uniyal, D. (2016), Development Communication: Role of Media and its Approach, International Imperial Journal of Interdisciplinary Research (Impact Factor -3.7), vol.-2, Issue – 11(2016), pp 906-913, ISSN: 2454-1362.
  • Uniyal, D. (2016), Emergence of mall culture in Doon, Shift from traditional market to shopping mall’, The Pioneer, 29th April, 2016, pp. 14, RNI: UTTENG/2007/22374.

BOOK CHAPTERS

  • Gupta A. (2015) “Determinants of Foreign Direct Investment in India: An Empirical Study” in Foreign Direct Investment: Opportunity and Challenges, ed. Sangeeta Gupta and Sanjeev Mehlotra) ISBN: 978-93-80280-98-1, pp 31-39.
  • Gupta A. (2018) “Effectiveness of E-Learning: an Analysis in Management Education” in The Fourteenth International Conference on eLearning for knowledge-Based Society”, Bangkok, Thailand, on March 18, 2018.
  • Gupta A., (2017) “Consumer’s Awareness and Attitude towards Mobile Wallet” in Digital Transformation of Business in India: Opportunities and Challenges, ed. ISBN No.: 978-93-5268-336-9 pp 225-232.
  • Gupta A., (2018) “Factors Affecting Purchase of Green Products: An ISM Approach” in Healthcare Systems & Global Business Issues, ed. ISBN No: 978-81-936366-0-2, pp 29-45.
  • Gupta A., (2018) “Water Quality Assessment and Treatment of Pharmaceutical Industry Wastewater: A Case Study of Pharmacity Selaqui, Dehradun of Uttarakhand State, India” in Phytobiont and Ecosystem Restitution, Springer Nature Singapore, ISBN No: 978-981-13-1187-1_18, pp 329-376.
  • Gupta A., Ambildhok A. H. and Adhlakha A., (2017) “Digitization of Monetary Transaction through Digital Wallets” in Digital Transformation of Business in India: Opportunities and Challenges, ed. ISBN No.: 978-93-5268-336-9 pp 251-261.
  • Prakash Namrata (2018) ‘Consumer Behavior towards Online Shopping w.r.t Clothes e book Page165-174 by IMS Unison University ISBN 9789352683369
  • Prakash Namrata(2015) ‘Human Right And Business – Global Perspective and Indian Experience’ Neeraj Publishing House , Delhi ISBN 9789383784097
  • Prakash Namrata, Arora Nilesh & Bisht Swati (2017) ‘Green Consumerism Analysing consumer attitude towards Green Marketing Efforts and its impact on Purchase Intention in the Dynamics of Global Business Environment: Issues & Challenges Page 31-37 by J.D. Birla Institute ISBN 978-93-5268-711-4
  • Prasher, Rajeev (2016) India’s Management Institutes and Human Capital Development. Bookwell, New Delhi. ISBN 978-93-80574-4.
  • Prasher, Rajeev (2016) Marketing of Services of Private Business Schools. Bookwell, Delhi. ISBN 978-93-80575-8.
  • Rana, Vinay & Ruwali. B. Nirja (2016) Understanding Hospitality Marketing: The Hospitality Press, Delhi ISBN:978-81-932032-6-2
  • Rana, Vinay (2015) An Analytical Study of Commitment towards Career of Undergraduates in Hospitality Programmes: With Special Reference to Uttarakhand RET International Academic Publishing Dediyasan (Mehsana) ISBN:978-93-85065-41-5
  • Rana, Vinay (2015) Strategic Management for Hospitality Industry: RET International Academic Publishing Dediyasan (Mehsana) ISBN:978-93-85065-42-2
  • Rana, Vinay (2015) Theory of Indian Cookery RET International Academic Publishing Dediyasan (Mehsana) ISBN:978-93-85065-39-2
  • Rana, Vinay, &Pant Yogita (2016) Hospitality Business Strategic Management: The Hospitality Press, Delhi ISBN:978-81-932032-0-0
  • Rana, Vinay,Singh Arvind &. Sharma R.A (2016) Promoting Heritage Tourism: Issues and challenges Chapter -18 Aayu Publications, New Delhi ISBN:978-93-85161-14-8
  • Tariyal Amit, Vajpai Gopi Nath (2019) Research Methodology and Statistics for Hospitality Students, Aman Publications (ISBN-978-81-8204-102-8)

NATIONAL & INTERNATIONAL CONFERENCE / SEMINAR PAPER PRESENTATIONS:

  • Bhatt Deepti, Dr. Vinay Rana (2018) (Atithi-2018) Advanced Technologies & Innovation In Tourism & Hospitality Industry" 4th International Conference, Meerut
  • Bhatt Deepti, Dr. Vinay Rana (2019) "Challenging The Status Quo: Gendered Empowerment And Change " Tittle Of The Paper "Women Entrepreneurship In Tourism And Hospitality Sectors: A Study In Uttarakhand" National Interdisciplinary Conference at IMS Unison University, Dehradun on 08th March 2019.
  • Bisht Swati, Prakash Namrata & Arora Nilesh, ‘Make in India: A Philosophy’, National Seminar on Make in India: Strategies for Sustainable Growth and Development at IMS Unison University, Dehradun on 8th-9th January 2016.
  • Bisht Swati, Prakash Namrata, Saraswat Shikha & Srivastava Shivani (2018) ‘Digital Entrepreneurship and the Bottom of the Pyramid: A Conceptual Framework in the Proceedings of the First International Conference on Digital Entrepreneurship Prospects, Perils, Dividents & Challenges
  • Bisht Swati, Prakash Namrata, Saraswat Shikha & Srivastava Shivani (2018) ‘Digital Entrepreneurship and the Bottom of the Pyramid: A Conceptual Framework in the Proceedings of the First International Conference on Digital Entrepreneurship Prospects, Perils, Dividents & Challenges
  • Chamoli Abhay, Dr. Vinay Rana (2019) "Challenging The Status Quo: Gendered Empowerment And Change " Tittle Of The Paper "Women Entrepreneurship In Tourism And Hospitality Sectors: A Study In Uttarakhand" National Interdisciplinary Conference at IMS Unison University, Dehradun on 08th March 2019.
  • Gupta A. (2015) presented a paper on “Determinants of Foreign Direct Investment in India: An Empirical Study” in a UGC Sponsored National Seminar on Foreign Direct Investment: Opportunity and Challenges, at PGN Government PG College, Ramnagar, Nanital, on 27-28 February 2015.
  • Gupta A. (2015) presented a paper on “Effect of Demographic Variables on Consumer Attitude and Behavior towards Online Shopping” in a National Seminar on Managing Business Practices for Sustainable Growth & Excellence, at IMS Unison University, Dehradun, on 20 June 2015.
  • Gupta A. (2016) presented a paper on “Make in India: an Analysis” in a National Seminar on Make in India: Strategies for Sustainable Growth and Development, at IMS Unison University, Dehradun, on 8-9 January 2016.
  • Gupta A. (2016) presented a paper on “Make in India: Role of Exports” in a National Seminar on Make In India: Strategies for Sustainable Growth and Development, at IMS Unison University, Dehradun on 8-9 January 2016.
  • Gupta A. (2016) presented a paper on “Perception of Youth towards Women As Entrepreneur in Uttarakhand” in the AICTE Sponsored National Seminar on Women Entrepreneurship in India: Issues and Challenges, organized by Omkarananda Institute of Management and Technology, Rishikesh, Uttarakhand, during February 12-13, 2016.
  • Gupta A. (2017) presented a paper on “Consumers’ Awareness and Attitude towards Mobile Wallets” in a National Conference on Digital Transformation of Business in India: Opportunities and Challenges, at IMS Unison University, Dehradun on 24-25 March, 2017.
  • Gupta A. (2017) presented a paper on “Digitalization of Monetary Transaction through Digital Wallets” in a National Conference on Digital Transformation of Business in India: Opportunities and Challenges, at IMS Unison University, Dehradun on 24-25 March, 2017.
  • Gupta A. (2017) presented a paper on “Role of ICT in Education” in a National Seminar on Changing Trends in Mass Media and Communication, at IMS Unison University, Dehradun on 9-10 June, 2017.
  • Gupta A. (2018) presented a paper on “Challenges to Islamic Banking System: an ISM MICMAC Approach” in a National Conference on Contemporary Socio-Economic and Legal Issues in India, Organized by School of Law at IMS Unison University, Dehradun on 16-17 February, 2018.
  • Gupta A. (2018) presented a paper on “Effectiveness of E-Learning: an Analysis in Management Education” in a 14th International Conference on eLearning for knowledge-Based Society “Theory and Practices in eLearning 2017 and Future”, at Siam Technology College, Bangkok, Thailand, on March 18, 2018.
  • Gupta A. (2018) presented a paper on “Factors Affecting Purchase of Green Products: an ISM Approach” in an 11th International Conference on Healthcare Systems & Global Issues, at IMS Unison University, Dehradun on 2-3 January, 2018.
  • Gupta A. (2018) presented a paper on “In Silico Mining of Simple Sequence Repeats in Expressed Genome Sequences of Fagopyrumtataricum: A High Altitude Crop with Nutraceutical Potential” in an 3rd International Conference on Nutraceuticals & Chronic Diseases (INCD-2018), Jointly organized with Swami Rama Himalayan University (India) International Society of Nutraceuticals & Chronic Diseases and University of Tennesse Health Science Center (USA), at Swami Rama Himalayan University, Dehradun on 14-16, September, 2018.
  • Gupta A. (2019) presented a paper on “Green Building: A Road Ahead for Sustainable Development” in an National Conference on Vision Uttarakhand 2040: Agenda For Socio-Economic Development, Organized by Centre for Public Policy (CPP), Doon University, Dehradun and Co-organized by Ministry of MSME, Government of India and State Planning Department, Government of Uttarakhand on 15-16 February, 2019.
  • Prakash Namrata (2018) Healthcare Systems and Global Business Issues- International conference (participated) on 2-3 Jan. 2018.
  • Rana Vinay & Gupta Ravi, (2015) Wildlife Heritage & Eco tourism: Prospects and problems in Rajaji National Park, Uttarakhand, National Seminar on- “Issues and Challenges in Promoting Heritage Tourism“Jiwaji University ,Gwalior
  • Rana Vinay & Juyal Suresh (2015) Spiritual and Yoga Heritage experiences by Foreign tourists: a Case study on Rishikesh, National Seminar on-Issues and Challenges in Promoting Heritage Tourism” Jiwaji University, Gwalior
  • Rana Vinay (2015) Uttarakhand’s Undergraduate Hospitality Education: An Analytical Study “National and Regional perspective for quality teacher education: ways and means “National Conference organized by Department.of B.Ed.& CT,Kotdwar
  • Rana Vinay (2016) Gender inequality issues in hotel industry in Dehradun “by Dr. Vinay Rana, National Seminar on “Human rights in Hospitality and Tourism industry” at SOHMH, Graphic Era University, Dehradun.
  • Rana Vinay (2016) International Conference themed on ‘Challenges and opportunities in tourism and hospitality sector” at Bhikaji Cama Subharthi Institute of Hotel Management: Swami Vivekananda Subharthi University, Meerut
  • Rana Vinay (2017) Satisfaction of Hospitality Undergraduate Students Towards Their Industrial Training / Exposure: A Case Study Of Undergraduates From Select Universities In Uttrakhand: International Conference on Hospitality and Tourism, ICHT-2017, Themed on “Trends, Issues and women in Hospitality and Tourism.” Graphic Era University, Dehradun
  • Rana Vinay (2017) The Effect Of Guest Satisfaction On Guest Loyalty: A Study Of Eonomy Hotels In Dehradun District: International Conference On Hospitality And Tourism, ICHT-2017, Themed On “Trends, Issues And Women In Hospitality And Tourism.” Graphic Era University, Dehradun
  • Rana Vinay, Tripathi Praveen & Semwal Pradeep (2015) Benefiting the small business firms by making use of economic and sustainable IT techniques in their system “by, , ,National Conference cum Workshop on “Busin : SGGRITS, Dehradun
  • Tariyal Amit (2015) Workshop of Research Methodology and Data Analysis
  • Uniyal, D. (2016), Media Regulation for electronic media: Need of the hour, National Conference on Media & Regulation: A Critical Analysis, IMS Unison University, Dehradun, April 2016.
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