Interactive Webinar on Public Relations at SOMC

An interactive webinar on the subject of Public Relations was conducted by the School of Mass Communication. Mr. Prakhar Goswami, Personnel Officer & Public Information Officer( Corporate), Uttar Pradesh Rajya Vidyut Utpadan Nigam Limited (UPRVUNL), Shakti Bhawan was the resource person for the webinar.

His interaction began with the discussion on PR & Advertising campaigns by Indian brands as part of their Public Relations strategies. He highlighted how companies are using ads to build relations with their audiences and increase their social media discussions and presence. He spoke about the history of PR and how it is an age-old practice prevalent among Greek and Roman leaders.

Mr. Prakhar Goswami further reiterated that PR as a profession is growing and that they have a bright future especially in the domain of Digital Public Relations. He differentiated between various PR tools like Press Releases, Press Conferences, Expos, Events, Trade Fairs, etc., and mentioned how each plays a valuable role in developing PR for a brand or a company.

The webinar then concluded with a Q&A session followed by the vote of thanks. Overall, it was an enriching and interactive session for all.